The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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February 8, 2019

Marketing Automation: Steps to Get Effective Sales Buy-In

Digital, Marketing Automation, Business Strategy

If marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?

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December 20, 2018

SEO and Marketing Automation: How They Work Together to Boost Your Brand

Digital, Marketing Automation, SEO, Content Marketing, Marketing Strategy

Content is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.

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November 9, 2018

The B2B Marketer’s Guide to Marketing ROI Benchmarks

Marketing Strategy, PPC, Email Marketing, Marketing Automation, Content Marketing, SEO

A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.

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