The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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April 20, 2023

10 Key Business Areas Powered with AI: A Guide for Board Members

Technology, Business Strategy, Artificial Intelligence, Innovation, Decision Making, Digital, Business Growth, Marketing Technology, Marketing Automation, Software, Challenger Brands

What’s all this noise surrounding artificial intelligence? Is AI worth the hype? And how do you even get started? Do these questions sound familiar?

With marketing technology (martech) and AI becoming a critical part of mainstream business strategy, getting the buy-in from the top brass is essential. But lack of understanding, fear of the unknown, ethics, biases, and costs can get in the way. 

So how do you demystify martech and AI and get the ball rolling?

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January 11, 2021

5 of Your Favourite Step Change Articles from 2020

Business Strategy, Ashton Bishop, Step Change, Branding, Marketing Strategy, Bendy Phones, Powerful Presence, Culture & Leadership, Fintech, Marketing Automation
After successfully navigating a year of unparalleled change and disruption, now is the time to look ahead and venture into 2021 with confidence.
 
As we distill fresh business insights and build a refined strategy, we thought it would be worthwhile to look back at the year that was 2020, through the eyes of our Step Change Blog highlights.
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January 7, 2020

Top 10 Articles C-Suites Read in the Step Change Blog [2019 Edition]

Business Strategy, Step Change, Branding, Marketing Strategy, Culture & Leadership, Fintech, Marketing Automation

The new year is here! And as we venture forward with fresh business insights and useful strategy, here are the top 10 articles most popular with C-suites in 2019 that you may have missed. 

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February 8, 2019

Marketing Automation: Steps to Get Effective Sales Buy-In

Business Strategy, Digital, Marketing Automation

If marketing automation is a great tool for businesses, how do we build an airtight business case for it? And how can we get our stakeholders and the sales team on board?

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December 20, 2018

SEO and Marketing Automation: How They Work Together to Boost Your Brand

Marketing Strategy, Digital, Content Marketing, Marketing Automation, SEO

Content is only as valuable as the audience it reaches. Marketing automation and SEO need to work together to boost your digital marketing efforts. By understanding how these two disciplines work together, you will be able to use them to gain a higher ROI.

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November 9, 2018

The B2B Marketer’s Guide to Marketing ROI Benchmarks

Marketing Strategy, Content Marketing, Email Marketing, PPC, Marketing Automation, SEO

A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.

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