The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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March 10, 2023

6 Ways to Identify Unmet Customer Needs

Customer Journey, Business Strategy, Standing Out, Innovation, Disruption, Customer Centricity, Lean Principles

UPDATED: As of 21 July 2022

Finding a product, a service, or a niche that delivers results largely depends on understanding exactly what your customer needs. And in a time when the competition is manic and ruthless, it is all the more essential to deliver a high-quality product and service that gets the right traction.

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February 14, 2019

Developing a Robust Innovation Pipeline that Powers Growth

Business Strategy, Innovation

Building an innovation pipeline means curating inspiration as a renewable resource. To accomplish this, you need to develop a system that both drives and supports an innovative culture.

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March 15, 2018

5 Innovative Australian Companies You Should Know About

Business Strategy, Innovation, Business Growth

Many organisations today are under pressure in the relentless race of being ahead of the curve.

Whether it’s needing to enter new markets, achieve a sales breakthrough, expand margins, or deliver high-quality and low-cost products, businesses need to have an innovation imperative if they want to get ahead and stay relevant.

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August 31, 2016

Unpacking Innovation: How You Can Be an Innovator


In the age of disruption, the key to stay on top of the game is to be innovative. Learn how you can be innovative with these four tips.

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June 17, 2016

Friday Finds: A CEO’s Secret to Success, 5G Wireless Networks, and Volvo Did What?

Innovation, Marketing Strategy, Warren Buffet, Volvo, 5G Wireless

A big-time CEO’s advice for startups, 5G wireless in the works, and a Volvo truck successfully pulls 750 tonnes from standstill — this is Friday Finds, our take on the three top things making news in the world this week.

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February 20, 2014

Top Business Innovation Tools To Maximise Growth

Business Strategy, Innovation, Business Growth

Where are you at with your big ideas? These important tools and evaluation methods will help you overcome challenges and capitalise on business opportunities.

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February 7, 2014

How Does The Currency Of Innovation Drive Business Growth?

Innovation, Digital

To drive growth, innovation is required. What is the currency of innovation and where will innovation add the most value to your business?

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