Skip to content

The Step Change Blog

Insight Hunters EP1: Distinguishing Between Good and Right Ideas

1 min read

Welcome to the first episode of Insight Hunters with Dr Norman and Detective Flash! Ready to ask better questions to unlock better insights?

When solving problems or making decisions, teams can get all kinds of ideas in the brainstorming and planning process. But which ones are worth the risk?

In this episode, the Insight Hunters ask: How do teams distinguish between good ideas and the right ones? 

Will the Insight Hunters get to the bottom of this mystery and ask the better questions necessary to get the better insights needed to crack the case?

Watch the video to find out!

 

From identifying the problem, gaining context, and establishing clarity around what needs to get done — let the Insight Hunters help you determine the best approach to solving this riddle and steer clear of some common mistakes.

Want more of the Insight Hunters? Watch all the episodes here:

New call-to-action

 

Written by

Ashton Bishop

Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results.