Is Your Value Proposition Leaking?
Most value propositions do not break. They leak. Run Step Change's Value Gap Audit to see where yours is strong, blind or leaking in two minutes.
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Articles by
Ashton Bishop
Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results.
Decoded: The Science Behind Why We Buy
Marketing is behaviour change. Phil Barden, author of Decoded, shares the decision science frameworks that drive real marketing effectiveness.
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3 Ways To Prepare Your Business For Disruption
Learn the top disruptive factors that will impact organisations and build an effective and strategic response to disruption today.
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Are You Marketing Backwards?
The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry.
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6 Ways to Identify Unmet Customer Needs
The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry.
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Invest with Confidence: 6 Questions to Unlock Business Opportunities
Ever been let down by a business idea you thought had so much potential? Here's how you can ensure your new business idea is poised to win.
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EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet
Your yes is so valuable, you have to learn to protect it at all costs. Questions is, how?
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Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget
Outsmart your competitors without blowing your budget. The Growth Cheat Sheet reveals 5 marketing moves that drive ROI, win buy-in, and unlock smarter growth.
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Marketing Budget: How Much Should You Spend on Marketing?
Finalising your budget? Here's everything you need to know about marketing investments and optimising your marketing budget during a recession.
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The Death of the SWOT Analysis and the Rise of the Strategic Radar
This blog post lists 4 reasons why you need to rethink about using the SWOT tool for your next strategic planning and use the strategic radar instead.
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Pre-Suasion: 5 Tactics To Grab Attention in an Overloaded World
Cut through the noise and win attention with 5 'Pre-Suasion' tactics in this exclusive interview with Dr. Robert Cialdini.
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Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum
How do you get twice the work done in half the time? Push the limits of your organisation’s potential with Scrum tactics today.
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Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities
Never miss out on priceless business opportunities ever again. Create value propositions that sell with the Predatory Bridge Framework today.
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5 Gamification Insights to Unlock Team Motivation with Octalysis
Beat the productivity crisis and light a fire under your team with the eight core drives of human motivation using Yu-kai Chou’s Octalysis framework.
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Team Decision Making: 4 Consensus Techniques Every Leader Must Learn
Team decision-making can be tricky. Here are four decision-making techniques to help you ensure that the decision reached is the best possible solution.
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KNOWLEDGE NUGGETS: EXPONENTIAL ORGANIZATIONS 2.0
Break down the key takeaways from Exponential Organizations 2.0 with author Salim Ismail plus insights on what ExO means for you and your future.
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The Business Models behind the Best Billion-Dollar Unicorns
Discover the top unicorns in the playing field today and the business models plus tactics that keep them there.
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TOP DIGITAL POWERPLAYS: 14 DIGITAL SECTORS TO EXPLORE AND DOMINATE
From influencers to NFTs, AR and VR, mobile games, social media, AI and more — explore 14 digital sectors, its top players, and how to dominate them.
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How Do You Overcome a Bad Decision?
So, you've made a bad decision. There’s only one choice for you to make now — get back on track. Here are four ways to get started.
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What ChatGPT Doesn’t Know About Brand Salience
What is brand salience? And how does it impact how well your brand is seen by the world?
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3 Ways to Transform Board Meetings with Measures That Matter
Leave the busywork in 2022 and transform unproductive board meetings for the better by tracking the Measures That Matter to the board.
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Funnel Metrics: 5 Steps to Link Your Marketing and Sales
Discover how you can use the Funnel Metrics tool to make the right strategic choices to deliver more qualified customers.
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Shitting Diamonds: Expensive Lessons Forged Under Extreme Pressure Preview
In "Shitting Diamonds" get up close and personal with Step Change CEO Ashton Bishop and all the expensive lessons he's forged under extreme pressure.
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Insight Hunters: 6 Critical Questions Every CEO Must Answer
In Insight Hunters, Dr Norman Chorn and Ashton Bishop have teamed up to examine the six critical questions every CEO should see through.
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Insight Hunters EP5: What’s the One Mistake Leaders Make the Most?
In this episode, the Insight Hunters ask the question: What’s the one mistake that leaders make the most?
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Insight Hunters EP4: Improving and Integrating Thinking Routines
In this episode, the Insight Hunters ask the question: How do you improve and integrate first principles and imaginative thinking routines within teams?
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Insight Hunters Special: How Has COVID-19 Changed the Way We Respond?
In this special episode, the Insight Hunters ask: What has COVID-19 changed and how can we respond as an organisation?
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Insight Hunters EP3: What Are the Best Strategy Frameworks?
The Insight Hunters are back and in this episode, they ask the question: What are the best strategy frameworks?
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Insight Hunters EP2: Evaluating Roles and Rewards For Agile Companies
In this episode, the Insight Hunters ask: How do Agile companies evaluate roles and rewards if these are constantly changing?
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