--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Ashton Bishop description: Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results. image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/author/ashton-bishop#main) [![Step Change](data:image/webp;base64,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)](https://www.hellostepchange.com/) 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Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) [All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) Articles by # Ashton Bishop Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results. [![](https://blog.hellostepchange.com/hs-fs/hubfs/ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png?width=720&height=405&name=ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png)](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) 14 July 2026 ## [Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Most value propositions do not break. They leak. Run Step Change's Value Gap Audit to see where yours is strong, blind or leaking in two minutes. [Read the article](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) [![A dramatic bird's eye view of a rowing team riding against the waves of a huge body of water — in black and white. Despite the vastness of the open water, the team pushes forward in unison.](https://blog.hellostepchange.com/hs-fs/hubfs/Teamwork.jpg?width=720&height=405&name=Teamwork.jpg)](https://blog.hellostepchange.com/blog/the-purpose-payback) 15 April 2026 ## [The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) The Purpose Payback [Read the article](https://blog.hellostepchange.com/blog/the-purpose-payback) [![A dramatic bird's eye view of a rowing team riding against the waves of a huge body of water — in black and white. Despite the vastness of the open water, the team pushes forward in unison.](https://blog.hellostepchange.com/hs-fs/hubfs/Teamwork.jpg?width=720&height=405&name=Teamwork.jpg)](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy) 20 February 2026 ## [Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Marketing is behaviour change. Phil Barden, author of Decoded, shares the decision science frameworks that drive real marketing effectiveness. [Read the article](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy) [![3 Ways To Prepare Your Business for Disruption](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategy-2020.001.jpeg?width=720&height=405&name=strategy-2020.001.jpeg)](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) 29 January 2026 ## [3 Ways To Prepare Your Business For Disruption](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Learn the top disruptive factors that will impact organisations and build an effective and strategic response to disruption today. [Read the article](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption) [![Step Change Blog](https://blog.hellostepchange.com/hs-fs/hubfs/Image%2001.jpg?width=720&height=405&name=Image%2001.jpg)](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) 27 November 2025 ## [Are You Marketing Backwards?](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry. [Read the article](https://blog.hellostepchange.com/blog/are-you-marketing-backwards) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Innovation%20Starts%20Today%20-%20Master%20Extract%202.001.jpeg?width=720&height=405&name=Innovation%20Starts%20Today%20-%20Master%20Extract%202.001.jpeg)](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) 28 August 2025 ## [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) The best opportunities can be found in your customers' unmet needs. Discover how you can use it to differentiate yourself in your industry. [Read the article](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs) [![How to Find Clear Business Opportunities](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/art_mcescher_how-to-find-clear-business-opportunities.jpg?width=720&height=405&name=art_mcescher_how-to-find-clear-business-opportunities.jpg)](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) 31 July 2025 ## [Invest with Confidence: 6 Questions to Unlock Business Opportunities](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) Ever been let down by a business idea you thought had so much potential? Here's how you can ensure your new business idea is poised to win. [Read the article](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities) [![EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/Leadership/best-work.jpg?width=720&height=405&name=best-work.jpg)](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) 25 June 2025 ## [EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Your yes is so valuable, you have to learn to protect it at all costs. Questions is, how? [Read the article](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Gamification-big.jpg?width=720&height=405&name=Gamification-big.jpg)](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) 29 May 2025 ## [Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Outsmart your competitors without blowing your budget. The Growth Cheat Sheet reveals 5 marketing moves that drive ROI, win buy-in, and unlock smarter growth. [Read the article](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/how-much-should-you-spend-on-marketing.jpg?width=720&height=405&name=how-much-should-you-spend-on-marketing.jpg)](https://blog.hellostepchange.com/blog/marketing-budget) 24 April 2025 ## [Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Finalising your budget? Here's everything you need to know about marketing investments and optimising your marketing budget during a recession. [Read the article](https://blog.hellostepchange.com/blog/marketing-budget) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg?width=720&height=405&name=strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) 27 March 2025 ## [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) This blog post lists 4 reasons why you need to rethink about using the SWOT tool for your next strategic planning and use the strategic radar instead. [Read the article](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) [![New York's Times Square](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/ecommerce-marketing-automation.jpeg?width=720&height=405&name=ecommerce-marketing-automation.jpeg)](https://blog.hellostepchange.com/blog/presuasion-5-tactics-to-grab-attention-in-an-overloaded-world) 8 January 2025 ## [Pre-Suasion: 5 Tactics To Grab Attention in an Overloaded World](https://blog.hellostepchange.com/blog/presuasion-5-tactics-to-grab-attention-in-an-overloaded-world) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) Cut through the noise and win attention with 5 'Pre-Suasion' tactics in this exclusive interview with Dr. Robert Cialdini. [Read the article](https://blog.hellostepchange.com/blog/presuasion-5-tactics-to-grab-attention-in-an-overloaded-world) [![A dramatic bird's eye view of a rowing team riding against the waves of a huge body of water — in black and white. Despite the vastness of the open water, the team pushes forward in unison.](https://blog.hellostepchange.com/hs-fs/hubfs/Teamwork.jpg?width=720&height=405&name=Teamwork.jpg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum) 21 November 2024 ## [Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) How do you get twice the work done in half the time? Push the limits of your organisation’s potential with Scrum tactics today. [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum) [![value-proposition-customer-insights-predatory-thinking](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/value-proposition-customer-insights-predatory-thinking.jpeg?width=720&height=405&name=value-proposition-customer-insights-predatory-thinking.jpeg)](https://blog.hellostepchange.com/blog/brand-strategy-5-steps-to-unlock-powerful-business-opportunities) 1 November 2024 ## [Brand Strategy: 5 Steps To Unlock Powerful Business Opportunities](https://blog.hellostepchange.com/blog/brand-strategy-5-steps-to-unlock-powerful-business-opportunities) - [Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Never miss out on priceless business opportunities ever again. Create value propositions that sell with the Predatory Bridge Framework today. [Read the article](https://blog.hellostepchange.com/blog/brand-strategy-5-steps-to-unlock-powerful-business-opportunities) [![5 Gamification Insights](https://blog.hellostepchange.com/hs-fs/hubfs/Gamification.jpg?width=720&height=405&name=Gamification.jpg)](https://blog.hellostepchange.com/blog/5-gamification-insights-to-unlock-team-motivation-with-octalysis) 26 September 2024 ## [5 Gamification Insights to Unlock Team Motivation with Octalysis](https://blog.hellostepchange.com/blog/5-gamification-insights-to-unlock-team-motivation-with-octalysis) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) Beat the productivity crisis and light a fire under your team with the eight core drives of human motivation using Yu-kai Chou’s Octalysis framework. [Read the article](https://blog.hellostepchange.com/blog/5-gamification-insights-to-unlock-team-motivation-with-octalysis) [![organising-team-decision-making01](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/Team_Decision_Making/organising-team-decision-making01.png?width=720&height=405&name=organising-team-decision-making01.png)](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) 27 June 2024 ## [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) Team decision-making can be tricky. Here are four decision-making techniques to help you ensure that the decision reached is the best possible solution. [Read the article](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) [![A view of a skyscraper from the inside showing the intricacies involved in creating impressive architecture and how it parallels to the work involved in creating exponential organisations.](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Ways_of_Being/Step%20Change%20in%20Action/system-thinking.jpeg?width=720&height=405&name=system-thinking.jpeg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0) 19 March 2024 ## [KNOWLEDGE NUGGETS: EXPONENTIAL ORGANIZATIONS 2.0](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Break down the key takeaways from Exponential Organizations 2.0 with author Salim Ismail plus insights on what ExO means for you and your future. [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/billion-dollar-unicorns.jpg?width=720&height=405&name=billion-dollar-unicorns.jpg)](https://blog.hellostepchange.com/blog/the-business-models-behind-the-best-billion-dollar-unicorns) 25 January 2024 ## [The Business Models behind the Best Billion-Dollar Unicorns](https://blog.hellostepchange.com/blog/the-business-models-behind-the-best-billion-dollar-unicorns) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Discover the top unicorns in the playing field today and the business models plus tactics that keep them there. [Read the article](https://blog.hellostepchange.com/blog/the-business-models-behind-the-best-billion-dollar-unicorns) [![4 Smart Ways to Speed Up your Sales Cycle](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/HowToSell/speed-up-the-sales-cycle.jpeg?width=720&height=405&name=speed-up-the-sales-cycle.jpeg)](https://blog.hellostepchange.com/blog/top-digital-powerplays-14-digital-sectors-to-explore-and-dominate) 14 December 2023 ## [TOP DIGITAL POWERPLAYS: 14 DIGITAL SECTORS TO EXPLORE AND DOMINATE](https://blog.hellostepchange.com/blog/top-digital-powerplays-14-digital-sectors-to-explore-and-dominate) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) From influencers to NFTs, AR and VR, mobile games, social media, AI and more — explore 14 digital sectors, its top players, and how to dominate them. [Read the article](https://blog.hellostepchange.com/blog/top-digital-powerplays-14-digital-sectors-to-explore-and-dominate) [![overcome.jpeg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/overcome.jpeg?width=720&height=405&name=overcome.jpeg)](https://blog.hellostepchange.com/blog/how-do-you-overcome-a-bad-decision) 20 July 2023 ## [How Do You Overcome a Bad Decision?](https://blog.hellostepchange.com/blog/how-do-you-overcome-a-bad-decision) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) So, you've made a bad decision. There’s only one choice for you to make now — get back on track. Here are four ways to get started. [Read the article](https://blog.hellostepchange.com/blog/how-do-you-overcome-a-bad-decision) [![What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/brand-salience.001.jpeg?width=720&height=405&name=brand-salience.001.jpeg)](https://blog.hellostepchange.com/blog/brand-salience) 23 February 2023 ## [What ChatGPT Doesn’t Know About Brand Salience](https://blog.hellostepchange.com/blog/brand-salience) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) What is brand salience? And how does it impact how well your brand is seen by the world? [Read the article](https://blog.hellostepchange.com/blog/brand-salience) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/business-measures-that-matter.jpeg?width=720&height=405&name=business-measures-that-matter.jpeg)](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) 31 January 2023 ## [3 Ways to Transform Board Meetings with Measures That Matter](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) Leave the busywork in 2022 and transform unproductive board meetings for the better by tracking the Measures That Matter to the board. [Read the article](https://blog.hellostepchange.com/blog/3-ways-to-transform-board-meetings-with-measures-that-matter) [![5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/hs-fs/hubfs/STEPCHANGE/Step_Change_Jun2016/download_1.jpg?width=720&height=405&name=download_1.jpg)](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) 16 January 2023 ## [Funnel Metrics: 5 Steps to Link Your Marketing and Sales](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Discover how you can use the Funnel Metrics tool to make the right strategic choices to deliver more qualified customers. [Read the article](https://blog.hellostepchange.com/blog/funnel-metrics-5-steps-to-link-your-marketing-and-sales) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Diamonds1.jpg?width=720&height=405&name=Diamonds1.jpg)](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview) 3 November 2022 ## [Shitting Diamonds: Expensive Lessons Forged Under Extreme Pressure Preview](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In "Shitting Diamonds" get up close and personal with Step Change CEO Ashton Bishop and all the expensive lessons he's forged under extreme pressure. [Read the article](https://blog.hellostepchange.com/blog/shitting-diamonds-expensive-lessons-forged-under-extreme-pressure-preview) [![](https://blog.hellostepchange.com/hs-fs/hubfs/6Insight-Hunters-Main-Thumbnail.webp?width=720&height=405&name=6Insight-Hunters-Main-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer) 19 October 2022 ## [Insight Hunters: 6 Critical Questions Every CEO Must Answer](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In Insight Hunters, Dr Norman Chorn and Ashton Bishop have teamed up to examine the six critical questions every CEO should see through. [Read the article](https://blog.hellostepchange.com/blog/insight-hunters-6-critical-questions-every-ceo-must-answer) [![](https://blog.hellostepchange.com/hs-fs/hubfs/5Insight-Hunters-Episode-5-Thumbnail.webp?width=720&height=405&name=5Insight-Hunters-Episode-5-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most) 19 October 2022 ## [Insight Hunters EP5: What’s the One Mistake Leaders Make the Most?](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In this episode, the Insight Hunters ask the question: What’s the one mistake that leaders make the most? [Read the article](https://blog.hellostepchange.com/blog/insight-hunters-episode5-whats-the-one-mistake-leaders-make-the-most) [![](https://blog.hellostepchange.com/hs-fs/hubfs/4Insight-Hunters-Episode-4-Thumbnail.webp?width=720&height=405&name=4Insight-Hunters-Episode-4-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines) 19 October 2022 ## [Insight Hunters EP4: Improving and Integrating Thinking Routines](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In this episode, the Insight Hunters ask the question: How do you improve and integrate first principles and imaginative thinking routines within teams? [Read the article](https://blog.hellostepchange.com/blog/insight-hunters-episode4-improving-and-integrating-thinking-routines) [![](https://blog.hellostepchange.com/hs-fs/hubfs/covid.webp?width=720&height=405&name=covid.webp)](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation) 19 October 2022 ## [Insight Hunters Special: How Has COVID-19 Changed the Way We Respond?](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In this special episode, the Insight Hunters ask: What has COVID-19 changed and how can we respond as an organisation? [Read the article](https://blog.hellostepchange.com/blog/special-covid-episode_what-has-covid-changed-and-how-do-i-need-to-respond-as-an-organisation) [![](https://blog.hellostepchange.com/hs-fs/hubfs/3Insight-Hunters-Episode-3-Thumbnail.webp?width=720&height=405&name=3Insight-Hunters-Episode-3-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy) 19 October 2022 ## [Insight Hunters EP3: What Are the Best Strategy Frameworks?](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) The Insight Hunters are back and in this episode, they ask the question: What are the best strategy frameworks? [Read the article](https://blog.hellostepchange.com/blog/insighthunters-episode3-the-best-frameworks-for-strategy) [![](https://blog.hellostepchange.com/hs-fs/hubfs/2Insight-Hunters-Episode-2-Thumbnail.webp?width=720&height=405&name=2Insight-Hunters-Episode-2-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company) 19 October 2022 ## [Insight Hunters EP2: Evaluating Roles and Rewards For Agile Companies](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In this episode, the Insight Hunters ask: How do Agile companies evaluate roles and rewards if these are constantly changing? [Read the article](https://blog.hellostepchange.com/blog/insight-hunters-episode-2-evaluating-roles-and-rewards-in-an-agile-company) Page 1 of 5 [Older posts](https://blog.hellostepchange.com/blog/author/ashton-bishop/page/2) [Featured seriesKnowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) ### Categories - [Marketing Strategy (197)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI (152)](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Business Strategy (118)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [B2B Sales (88)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding (82)](https://blog.hellostepchange.com/blog/topic/branding) - [Culture & Leadership (73)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Step Change News (63)](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Industry Insights (38)](https://blog.hellostepchange.com/blog/topic/industry-insights) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Decision Making (31)](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption (31)](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity (24)](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Predatory Marketing (24)](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) - [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) - [Thought Leadership (13)](https://blog.hellostepchange.com/blog/topic/thought-leadership) See all categories ## Get the next one in your inbox [Subscribe](https://www.hellostepchange.com/blog-subscription) ## Popular posts - [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs)28 August 2025 - [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)27 March 2025 - [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)8 December 2021 - [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)27 June 2024 - [Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture)1 February 2016 ## Services - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) [![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/) [Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/services) - [Work](https://www.hellostepchange.com/clients/portfolio) - [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) Search this site Search © 2026 Step Change