--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Ashton Bishop (2) description: Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results. 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)](https://www.hellostepchange.com/) 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Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) [All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) Articles by # Ashton Bishop Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results. [![](https://blog.hellostepchange.com/hs-fs/hubfs/1Insight-Hunters-Episode-1-Thumbnail.webp?width=720&height=405&name=1Insight-Hunters-Episode-1-Thumbnail.webp)](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas) 19 October 2022 ## [Insight Hunters EP1: Distinguishing Between Good and Right Ideas](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Thought Leadership](https://blog.hellostepchange.com/blog/topic/thought-leadership) In this episode, the Insight Hunters ask: How do teams distinguish between good ideas and the right ones? [Read the article](https://blog.hellostepchange.com/blog/insight-hunters-episode1-distinguishing-between-good-and-right-ideas) [![](https://blog.hellostepchange.com/hs-fs/hubfs/how-minds-change-wide.png?width=720&height=405&name=how-minds-change-wide.png)](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change) 19 October 2022 ## [Knowledge Nuggets: How Minds Change](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) In this Knowledge Nugget, discover the 5 key insights from David McRaney's new book "How Minds Change". [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-how-minds-change) [![](https://blog.hellostepchange.com/hs-fs/hubfs/asdasd.jpg?width=720&height=405&name=asdasd.jpg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second) 22 September 2022 ## [Knowledge Nuggets: Life in Half a Second](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) In this Knowledge Nugget, discover the 5 doors to success from Matthew Michalewicz's book "Life in Half a Second". [Read the article](https://blog.hellostepchange.com/blog/knowledge-nuggets-life-in-half-a-second) [![Good Strategy](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/invest-in-strategy-brand.001.jpeg?width=720&height=405&name=invest-in-strategy-brand.001.jpeg)](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) 8 December 2021 ## [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) A good strategy has a clear definition of the challenge, a defined approach, and a set of coordinated actions to achieve the goal. [Read the article](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy) [![why-strategic-plans-fail](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/why-strategic-plans-fail.jpeg?width=720&height=405&name=why-strategic-plans-fail.jpeg)](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) 2 July 2021 ## [Why Do Strategic Plans Fail? 5 Mistakes And How To Counter Them](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Why do strategic plans fail? We explore the top 5 reasons why and how to solve them. [Read the article](https://blog.hellostepchange.com/blog/why-do-strategic-plans-fail) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Step%20Change%20Ways%20of%20Being%202021.jpg?width=720&height=405&name=Step%20Change%20Ways%20of%20Being%202021.jpg)](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture) 7 April 2021 ## [6 Things No One Has Told You about Culture](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Like strategy, culture can be easily misunderstood. In this article, get to know the key concepts surrounding culture and how they impact your business. [Read the article](https://blog.hellostepchange.com/blog/6-things-no-one-tells-you-about-culture) [![strategic-decision-making](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Leadership/strategic-decision-making.jpg?width=720&height=405&name=strategic-decision-making.jpg)](https://blog.hellostepchange.com/blog/an-effective-framework-for-strategic-decision-making) 9 March 2021 ## [An Effective Framework for Strategic Decision-Making](https://blog.hellostepchange.com/blog/an-effective-framework-for-strategic-decision-making) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Unlock your ability to make great, smarter decisions by using a framework for strategic decision-making. [Read the article](https://blog.hellostepchange.com/blog/an-effective-framework-for-strategic-decision-making) [![Creating Lightning Strike Moments in Marketing](https://blog.hellostepchange.com/hs-fs/hubfs/LightningBolt-1024x640.jpg?width=720&height=405&name=LightningBolt-1024x640.jpg)](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) 17 February 2021 ## [6 Key Principles for Creating Lightning Strike Moments: Exponential Marketing](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) To be effective, businesses must focus on key, high-value moments in the customer journey. Here are 6 principles for creating Strike Moments. [Read the article](https://blog.hellostepchange.com/blog/6-key-principles-for-creating-lightning-strike-moments) [![5 of the Best Articles from Step Change Blog 2020](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/fintech-case-studies.jpeg?width=720&height=405&name=fintech-case-studies.jpeg)](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020) 11 January 2021 ## [5 of Your Favourite Step Change Articles from 2020](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) As we move into 2021, we take a look back at the year that was with your favourite 5 articles from the Step Change Blog in 2020. [Read the article](https://blog.hellostepchange.com/blog/5-favourite-blog-posts-from-2020) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202020-04-22%20at%208.15.55%20am-1.png?width=720&height=405&name=Screen%20Shot%202020-04-22%20at%208.15.55%20am-1.png)](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0) 23 April 2020 ## [History’s Greatest Strategists: Arnold Schwarzenegger](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) In this series we use the Step Change creativity tool to show how some of history's greatest strategists might apply their strategies to the COVID crisis.  [Read the article](https://blog.hellostepchange.com/blog/arnold-schwarzenegger-0) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202020-04-17%20at%2011.09.20%20am-1.png?width=720&height=405&name=Screen%20Shot%202020-04-17%20at%2011.09.20%20am-1.png)](https://blog.hellostepchange.com/blog/horatio-nelson-0) 17 April 2020 ## [History’s Greatest Strategists: Admiral Horatio Nelson](https://blog.hellostepchange.com/blog/horatio-nelson-0) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) In this series we use the Step Change creativity tool to show how some of history's greatest strategists might apply their strategies to the Covid crisis.  [Read the article](https://blog.hellostepchange.com/blog/horatio-nelson-0) [![procurement-teams-marketing-agency.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/procurement-teams-marketing-agency.001.jpeg?width=720&height=405&name=procurement-teams-marketing-agency.001.jpeg)](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies) 26 December 2019 ## [Addressing the Synergy Problem in Procurement Teams and Marketing Agencies](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Find out how procurement teams and marketing agencies can work better together to deliver value. [Read the article](https://blog.hellostepchange.com/blog/procurement-teams-and-marketing-agencies) [![invest-in-strategy-brand.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/invest-in-strategy-brand.001.jpeg?width=720&height=405&name=invest-in-strategy-brand.001.jpeg)](https://blog.hellostepchange.com/blog/invest-in-brand-and-strategy) 31 October 2019 ## [9 Strategic Ways to Invest in Brand and Strategy in 2020](https://blog.hellostepchange.com/blog/invest-in-brand-and-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Branding and strategy are pivotal to unlocking your business’s step change. [Read the article](https://blog.hellostepchange.com/blog/invest-in-brand-and-strategy) [![strategy-sunset-industry](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategy-sunset-industry.jpeg?width=720&height=405&name=strategy-sunset-industry.jpeg)](https://blog.hellostepchange.com/blog/developing-strategies-for-a-sunset-industry) 19 October 2019 ## [Developing Strategies for a Sunset Industry](https://blog.hellostepchange.com/blog/developing-strategies-for-a-sunset-industry) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) Find out the right strategies businesses in a sunset industry can use to win. [Read the article](https://blog.hellostepchange.com/blog/developing-strategies-for-a-sunset-industry) [![10-08-19-Genghis\_khan-recession](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/10-08-19-Genghis_khan-recession.jpg?width=720&height=405&name=10-08-19-Genghis_khan-recession.jpg)](https://blog.hellostepchange.com/blog/genghis-khan-recession) 11 October 2019 ## [What Would Genghis Khan Do During a Recession?](https://blog.hellostepchange.com/blog/genghis-khan-recession) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) In this History’s Greatest Strategists series, how would a global leader like Genghis Khan make the best out of a period of recession? [Read the article](https://blog.hellostepchange.com/blog/genghis-khan-recession) [![avoid-disruption.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/disruptive-innovation.jpeg?width=720&height=405&name=disruptive-innovation.jpeg)](https://blog.hellostepchange.com/blog/beat-your-competitors-at-disruptive-innovation) 5 October 2019 ## [Beat Your Competitors at Disruptive Innovation](https://blog.hellostepchange.com/blog/beat-your-competitors-at-disruptive-innovation) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) Be one step ahead your competitors at disruptive innovation. Learn how thinking and acting fast can make all the difference. [Read the article](https://blog.hellostepchange.com/blog/beat-your-competitors-at-disruptive-innovation) [![subconscious-marketing](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/subconscious-marketing.jpeg?width=720&height=405&name=subconscious-marketing.jpeg)](https://blog.hellostepchange.com/blog/subconscious-marketing) 6 September 2019 ## [How to Increase Conversion through Subconscious Marketing](https://blog.hellostepchange.com/blog/subconscious-marketing) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Subconscious marketing plays an essential part of your strategy if you want to be top of mind to your customers. [Read the article](https://blog.hellostepchange.com/blog/subconscious-marketing) [![marketing-innovative-FMCG.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/marketing-innovative-FMCG.001.jpeg?width=720&height=405&name=marketing-innovative-FMCG.001.jpeg)](https://blog.hellostepchange.com/blog/marketing-innovative-fmcg) 29 August 2019 ## [Marketing Innovative Fast-Moving Consumer Goods (FMCG)](https://blog.hellostepchange.com/blog/marketing-innovative-fmcg) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) Harness the full power of marketing for your innovative FMCG product. [Read the article](https://blog.hellostepchange.com/blog/marketing-innovative-fmcg) [![unique-value-proposition.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/unique-value-proposition.001.jpg?width=720&height=405&name=unique-value-proposition.001.jpg)](https://blog.hellostepchange.com/blog/unique-value-proposition) 23 August 2019 ## [What Makes a Unique Value Proposition?](https://blog.hellostepchange.com/blog/unique-value-proposition) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn how creating a unique value proposition can help you achieve differentiation and a winning market offering. [Read the article](https://blog.hellostepchange.com/blog/unique-value-proposition) [![customer-led-transformation.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/customer-led-transformation.001.jpeg?width=720&height=405&name=customer-led-transformation.001.jpeg)](https://blog.hellostepchange.com/blog/what-is-customer-led-transformation) 9 August 2019 ## [What Is Customer-Led Transformation?](https://blog.hellostepchange.com/blog/what-is-customer-led-transformation) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) With more businesses failing in their digital transformation initiatives, how can a customer-led transformation make any difference? [Read the article](https://blog.hellostepchange.com/blog/what-is-customer-led-transformation) [![customer-centric-organisation02.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/customer-centric-organisation02.001.jpeg?width=720&height=405&name=customer-centric-organisation02.001.jpeg)](https://blog.hellostepchange.com/blog/how-to-become-a-customer-centric-organisation) 19 July 2019 ## [How to Become a Customer-Centric Organisation](https://blog.hellostepchange.com/blog/how-to-become-a-customer-centric-organisation) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Becoming a customer-centric organisation takes more than doing the superficial. Find out in this article how to truly become a customer-centric business. [Read the article](https://blog.hellostepchange.com/blog/how-to-become-a-customer-centric-organisation) [![Challenger-brand-marketing](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/Challenger-brand-marketing.jpg?width=720&height=405&name=Challenger-brand-marketing.jpg)](https://blog.hellostepchange.com/blog/what-is-challenger-brand-marketing) 11 July 2019 ## [What Is Challenger Brand Marketing?](https://blog.hellostepchange.com/blog/what-is-challenger-brand-marketing) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Are you a challenger brand? Explore effective marketing strategies that can help challenger brands dominate in your category. [Read the article](https://blog.hellostepchange.com/blog/what-is-challenger-brand-marketing) [![challenger-brand](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/challenger-brand.jpg?width=720&height=405&name=challenger-brand.jpg)](https://blog.hellostepchange.com/blog/challenger-brands-in-australia) 7 June 2019 ## [8 Examples of Challenger Brands in Australia](https://blog.hellostepchange.com/blog/challenger-brands-in-australia) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Standing out as a brand in a noisy market is next to impossible. Avoid drowning in the sea of brands by becoming a challenger brand. [Read the article](https://blog.hellostepchange.com/blog/challenger-brands-in-australia) [![what-is-a-challenger-brand](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/what-is-a-challenger-brand.jpeg?width=720&height=405&name=what-is-a-challenger-brand.jpeg)](https://blog.hellostepchange.com/blog/what-is-a-challenger-brand) 31 May 2019 ## [What Is a Challenger Brand?](https://blog.hellostepchange.com/blog/what-is-a-challenger-brand) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Within the complex landscape of business, the most effective way to compete is to have the philosophy and nindset of a challenger brand. [Read the article](https://blog.hellostepchange.com/blog/what-is-a-challenger-brand) [![strategy-board-1](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategy-board-1.jpg?width=720&height=405&name=strategy-board-1.jpg)](https://blog.hellostepchange.com/blog/what-good-business-strategy-means-to-a-board) 24 May 2019 ## [What Good Business Strategy Means to a Board](https://blog.hellostepchange.com/blog/what-good-business-strategy-means-to-a-board) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) The board is essential to your business’s strategic success. Engage your board in shaping your strategy by first knowing the crucial things that matter to them. [Read the article](https://blog.hellostepchange.com/blog/what-good-business-strategy-means-to-a-board) [![marketing strategy](https://blog.hellostepchange.com/hs-fs/hubfs/marketing%20strategy.jpg?width=720&height=405&name=marketing%20strategy.jpg)](https://blog.hellostepchange.com/blog/australias-fastest-growing-brands-marketing-strategy) 23 May 2019 ## [What Australia’s Fastest-Growing Brands Are Doing in Their Marketing Strategy](https://blog.hellostepchange.com/blog/australias-fastest-growing-brands-marketing-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) What marketing strategy are Australia’s fastest-growing brands using to stand out from everyone else? Read this article to find out more. [Read the article](https://blog.hellostepchange.com/blog/australias-fastest-growing-brands-marketing-strategy) [![strategic-plans](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategic-plans.jpeg?width=720&height=405&name=strategic-plans.jpeg)](https://blog.hellostepchange.com/blog/how-to-build-and-improve-your-strategic-plans) 14 May 2019 ## [How to Build and Improve Your Strategic Plans](https://blog.hellostepchange.com/blog/how-to-build-and-improve-your-strategic-plans) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) What does it take to plan and deliver the best strategy? Learn how to make a great strategic plan that you can fully implement from start to finish. [Read the article](https://blog.hellostepchange.com/blog/how-to-build-and-improve-your-strategic-plans) [![distinctive-differentiated-brand](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/distinctive-vs-differentated-brand-5.png?width=720&height=405&name=distinctive-vs-differentated-brand-5.png)](https://blog.hellostepchange.com/blog/brand-building-your-guide-to-distinctive-vs-differentiated-brands) 10 May 2019 ## [Brand Building: Your Guide To Distinctive vs Differentiated Brands](https://blog.hellostepchange.com/blog/brand-building-your-guide-to-distinctive-vs-differentiated-brands) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Should your brand aim to be different or distinctive? Learn the difference between the two and how they add value to your branding equation. [Read the article](https://blog.hellostepchange.com/blog/brand-building-your-guide-to-distinctive-vs-differentiated-brands) [![growing-your-brand](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/growing-your-brand.jpeg?width=720&height=405&name=growing-your-brand.jpeg)](https://blog.hellostepchange.com/blog/brand-growth) 3 May 2019 ## [Brand Growth: How to Make Your Brand Distinct](https://blog.hellostepchange.com/blog/brand-growth) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Looking to grow your brand? Here are key points to consider to achieve brand growth in a way that helps you to scale while maintaining your value offer. [Read the article](https://blog.hellostepchange.com/blog/brand-growth) [![madonna-financial-services-royal-commission](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/madonna-financial-services-royal-commission.jpg?width=720&height=405&name=madonna-financial-services-royal-commission.jpg)](https://blog.hellostepchange.com/blog/how-madonna-would-have-handled-the-financial-services-royal-commission) 26 April 2019 ## [How Madonna Would Have Handled the Financial Services Royal Commission](https://blog.hellostepchange.com/blog/how-madonna-would-have-handled-the-financial-services-royal-commission) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) This article looks into what Madonna would do if she were to deal with the Financial Services Royal Commission. 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