Integrated Campaigns Deliver 1.5x more Value
Great results come from the right person and tool for the job, with seamless integration $ collaboration. Cross-functional teams make this happen.
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Articles by
Ashton Bishop
Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results.
All You Need To Know About Brand Valuation
Do you know how much your brand is worth? Here’s how powerful brands are valued and why knowing your brand valuation can help you amplify your strategy.
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How to Increase Your Customer Lifetime Value and Gain Revenue
If your business is focused on improving the customer experience, here are some ways to help you increase your customer lifetime value.
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Customer-Centricity: Developing a Company Culture Your Customers Will Love
The most common barrier to customer-centricity is the lack of a customer-centric company culture. Find out in this article how to ensure that a customer-centric culture is embedded in your business.
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Productisation: How to Market the Intangible
Service-based companies face the challenge of selling intangible products. Learn how productization can be the key grow your business.
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Customer-Centric Culture: Why Being Customer-Obsessed Leads to Greater Revenue
Thinking of starting a customer-centric cultural change? Learn how adopting this approach can boost your revenue and improve business performance.
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10 Healthcare Marketing Case Studies to Inspire Your Next Move
In an industry where players are offering much of the same thing, these 10 health marketing case studies show us what it takes to stand out.
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How to Create Events that Resonate with the Right Audience
Learn how to create events that resonate your audience and produce a positive return.
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How to Market an App to Skyrocket Downloads
Here are actionable steps you can do to successfully market your app before, during, and after the launch so you can convert more viewers to users.
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What Needs to Change when Developing a Strategy for Nonprofits
Here’s a guide to developing a strategy for nonprofits and refining it to gain trust and support from donors and investors.
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Reporting on Transformational Activities to the Board
Reporting transformational activities to the board keeps you aligned with goals and improves implementation.
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Change Communications: A Leader’s Guide to an Effective Transformation
Lead change initiatives successfully by implementing change communications effectively. Apply the 5C Communication Connection Model to gain an edge in an evolving business landscape.
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Predatory Marketing: How to Increase Your ROI without Spending Another Cent [with Examples]
Strike at the weakness that arises from your competitor’s greatest strength — this is the essence of Predatory Marketing.
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LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business
LinkedIn is clearly the best platform for B2B lead generation and sales, but how do you begin making those sales? Learn how to use LinkedIn for B2B lead generation in this post.
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How to Know If Your Strategic Plan Is Really Strategic
Here are a few places you can look into to know if you’re doing strategy or something else entirely.
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Life after the Merger: How Nine Entertainment and Fairfax Media Can Redefine Their Company Culture
A $4B merger between two media giants is underway. Company culture will be key to the success of this new, powerful integrated media player.
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8 Questions You Need to Ask to Develop a Solid Business Strategy
How do you know if you have the right business strategy? Here are 8 questions you need to consider to build a strong business strategy.
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How Great Leaders Drive and Sustain an Accountable Organisational Culture
Sustaining an accountable company culture requires support and buy-in from the leaders to employees.
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Expanding Your Business: Are You Ready to Enter a New Market?
If you’re thinking about entering a new market, using these tips will help you validate your market potential.
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Growth Hacking Tactics for Challenger Businesses
Your push marketing efforts will not do the trick anymore. To grow your audience and increase conversion rates, you need to master growth hacking.
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3 Strategic Ways to Win in Financial Services
In a crowded market, standing out is vital. Explore actionable strategies to disrupt traditions in the financial services industry.
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5 Powerful Business Strategy Tips to Fuel Your Growth [VIDEO]
Here are Ashton Bishop’s 5 business strategy tips that can help add value to your business today.
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Change Management Principles: How to Lead Change and Make It Stick
In a time when transformation is critical to an organisation’s growth, learn more about why it is crucial for leaders to manage change effectively.
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What Makes a Great Marketing Plan? [Template]
Marketing Plans ensure that company assets are allocated properly and that the company is working in a profitable fashion. This template shows you how to write a marketing plan and strategy that will drive your company forward.
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The Change Chain: A Model for Moving Minds
What really makes people decide to buy? Here's how you can use the change chain to make communicaton more powerful.
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5 Innovative Australian Companies You Should Know About
Take inspiration from these 5 innovative Australian companies.
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Why People Buy: Here's What You Need to Know about Buyer Psychology
Learn how you can use buyer psychology to make people buy into your product and messaging.
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Australian Economic Outlook 2018
We look at top 2018 trends in the Australian economy, including a renewed growth in mining to continued strong growth in business investment.
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How Would Warren Buffett and Jack Welch Launch Your New Brand?
In launching a new brand, look into how Warren Buffet and Jack Welch would use the right strategy to implement their ideas into your game plan.
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Grow a Business in a Recession: What Would Florence Nightingale or Che Guevara do?
Learn how to grow during the recession through two of History’s Greatest Strategists.
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