Are you selling a product or a service? If you are, then you know that having a selling proposition will make an impact and ultimately make the sale. However, it is not enough to just have a selling proposition. It needs to be enticing. It needs to be original and clever. And most importantly, the message needs to make customers buy.
Every cent your company leaves on the table is a missed opportunity, allowing your competitors to gain resources and customers that could have been yours. If you work with a vendor or manufacturer, there is a good change that you are not using potential marketing funds that are available to you.
When a country’s central bank increases interest rates, it creates a ripple effect that impacts the entire economy. Even with a 0.25% increase, you have to adjust your marketing strategy to respond to the drop in discretionary income as well as the currency’s relative increased strength.
Invisible Marketing is the messaging customers don’t see. And this is the key to a step change for the Financial Services industry.
At Step Change, we deliver it through a workshop on behavioural economics, and it’s one of our most intellectual perspectives on marketing. Our clients usually ask us, “How do I apply invisible marketing to our brand, products, and our marketing?” Well, if you have a product that isn’t tangible, or if you need to elevate your brand to number one, this is a critical thought process for you.
Recall the last time you had your strategic planning with your team. Did your plans turn out to be successful? Or were you frustrated that last year’s SWOT analysis proved to be lacking?
The number one fear leaders have is being ‘found out’ and having their incompetence uncovered. It’s called the impostor syndrome. If you are experiencing this, you are not alone.
As key decision makers in your business, you are expected to make rational, sound decisions every day. However, that is not always the case. You encounter several blind spots, or decision biases, that hinder you from making optimum decisions.
Most people measure loyalty by how many clients leave. But it’s unfortunate to be measuring loyalty once it’s too late to keep a client.
1. Watch my video first until I tell you to pause
2. Then click: Lockitron
3. Followed by: August
4. Then return to my video.
The average Australian sees 3,000 branded messages a day. Effective marketing is no longer in your face. Instead, the subtler, the better.
The age of disruption is here. How do you manage it? Find out as our CEO Ashton Bishop tells all you need to know about disruption.
Find out what we've learned from working with over 100 businesses every year to create a better world for better business.
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Personal expression and personal enrichment are two proven and powerful ways to position your brand. See how other brands have done it here:
The more specific we can be about our category, the better chance we have to be remembered and related to by our customers. Are you in the right category?
Niche market and geographical territories are two proven and powerful ways to position your brand. See how major brands have done it here:
Here are two proven and powerful ways to position your brand. Read about the positioning territories of speed and reliability here:
Brand positioning is about defining an idea and then owning it. How could being the originator or owning simplicity benefit your business?
The positioning territory of size focuses on the large range of products or services your brand offers. If size is your brand's aim, what is your target?
There are four main ways you can grow your business but which is the best strategy for you? This is determined when you identify who's really got your money.
