--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Ashton Bishop (4) description: Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results. 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)](https://www.hellostepchange.com/) 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Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) [All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) Articles by # Ashton Bishop Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results. [![powerful-presence](https://blog.hellostepchange.com/hs-fs/hubfs/powerful-presence.jpeg?width=720&height=405&name=powerful-presence.jpeg)](https://blog.hellostepchange.com/blog/are-you-a-leader-or-a-manager-you-might-not-like-the-answer) 12 January 2018 ## [Are You a Leader or a Manager? You Might Not Like the Answer.](https://blog.hellostepchange.com/blog/are-you-a-leader-or-a-manager-you-might-not-like-the-answer) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Managers maintain stability. Leaders drive change. Understanding what motivates both ensures success for both tasks. [Read the article](https://blog.hellostepchange.com/blog/are-you-a-leader-or-a-manager-you-might-not-like-the-answer) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/web-conversion-calls-to-action.jpg?width=720&height=405&name=web-conversion-calls-to-action.jpg)](https://blog.hellostepchange.com/blog/business-strategy-data-driven) 1 January 2018 ## [How to Develop a Data-Driven Business Strategy - Agency](https://blog.hellostepchange.com/blog/business-strategy-data-driven) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) How do you embed data-driven business strategies? Here are some points that will help drive data-driven decisions. [Read the article](https://blog.hellostepchange.com/blog/business-strategy-data-driven) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Leadership/hubris-syndrome-in-leaders.jpeg?width=720&height=405&name=hubris-syndrome-in-leaders.jpeg)](https://blog.hellostepchange.com/blog/is-hubris-syndrome-distorting-your-leaders-decision-making) 19 December 2017 ## [Is Hubris Syndrome Distorting Your Leaders’ Decision-Making?](https://blog.hellostepchange.com/blog/is-hubris-syndrome-distorting-your-leaders-decision-making) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) A touch of hubris in leaders can be a problem. This leads to poor leadership and distorted decision-making. [Read the article](https://blog.hellostepchange.com/blog/is-hubris-syndrome-distorting-your-leaders-decision-making) [![predatory-marketing.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/predatory-marketing.jpg?width=720&height=405&name=predatory-marketing.jpg)](https://blog.hellostepchange.com/blog/the-power-of-predatory-marketing) 14 December 2017 ## [The Power of Predatory](https://blog.hellostepchange.com/blog/the-power-of-predatory-marketing) - [Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Watch Ashton Bishop, Step Change's CEO unleash the power of predatory marketing. [Read the article](https://blog.hellostepchange.com/blog/the-power-of-predatory-marketing) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/trends-value-proposition.jpg?width=720&height=405&name=trends-value-proposition.jpg)](https://blog.hellostepchange.com/blog/10-disruptive-trends-you-need-to-know-to-inform-your-value-proposition) 7 November 2017 ## [10 Disruptive Trends You Need to Know to Inform Your Value Proposition](https://blog.hellostepchange.com/blog/10-disruptive-trends-you-need-to-know-to-inform-your-value-proposition) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) Learn about the disruptive trends flying under your radar that should inform your value proposition. [Read the article](https://blog.hellostepchange.com/blog/10-disruptive-trends-you-need-to-know-to-inform-your-value-proposition) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/historys-greatest-strategists.jpg?width=720&height=405&name=historys-greatest-strategists.jpg)](https://blog.hellostepchange.com/blog/historys-greatest-strategists-ultimate-advisory-board) 20 October 2017 ## [History’s Greatest Strategists: Assemble Your Ultimate Advisory Board](https://blog.hellostepchange.com/blog/historys-greatest-strategists-ultimate-advisory-board) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) Assemble your ultimate advisory board to tackle disruption head-on. Join History's Greatest Strategists now! [Read the article](https://blog.hellostepchange.com/blog/historys-greatest-strategists-ultimate-advisory-board) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/beat-amazon-in-australia.jpg?width=720&height=405&name=beat-amazon-in-australia.jpg)](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) 15 September 2017 ## [How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) Learn what Australian businesses can learn from Ghengis Khan and Mother Teresa to beat Amazon in Australia. [Read the article](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) [![defining-your-brand.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/defining-your-brand.jpg?width=720&height=405&name=defining-your-brand.jpg)](https://blog.hellostepchange.com/blog/how-to-define-your-brand-that-will-make-you-stand-out) 6 September 2017 ## [How to Define Your Brand to Make You Stand Out](https://blog.hellostepchange.com/blog/how-to-define-your-brand-that-will-make-you-stand-out) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn how to define your brand that will make a real impact in your customers' lives and take your business to the next level. [Read the article](https://blog.hellostepchange.com/blog/how-to-define-your-brand-that-will-make-you-stand-out) [![purpose-led-organisations.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/purpose-led-organisations.jpg?width=720&height=405&name=purpose-led-organisations.jpg)](https://blog.hellostepchange.com/blog/how-organisational-purpose-will-make-you-outperform-your-competition) 1 September 2017 ## [The Business Case for Creating a Purpose-Driven Organisation](https://blog.hellostepchange.com/blog/how-organisational-purpose-will-make-you-outperform-your-competition) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) Being a purpose-led organisation differentiates you from your competitors, motivates your staff, and offers your customers value beyond price. [Read the article](https://blog.hellostepchange.com/blog/how-organisational-purpose-will-make-you-outperform-your-competition) [![unique-selling-proposition.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/unique-selling-proposition.jpg?width=720&height=405&name=unique-selling-proposition.jpg)](https://blog.hellostepchange.com/blog/how-to-craft-a-unique-selling-proposition) 29 August 2017 ## [How to Craft a Unique Selling Proposition](https://blog.hellostepchange.com/blog/how-to-craft-a-unique-selling-proposition) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn the key things you need to remember when creating your unique selling proposition [Read the article](https://blog.hellostepchange.com/blog/how-to-craft-a-unique-selling-proposition) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/marketing-development-funds.jpg?width=720&height=405&name=marketing-development-funds.jpg)](https://blog.hellostepchange.com/blog/full-use-of-mdf-how-to-make-the-most-of-joint-marketing-funds) 14 August 2017 ## [Full Use of MDF: How to Make the Most of Joint Marketing Funds](https://blog.hellostepchange.com/blog/full-use-of-mdf-how-to-make-the-most-of-joint-marketing-funds) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Co-op and marketing development funds total $50B annually, but only $15B is used by year-end, with 50% remaining unused. [Read the article](https://blog.hellostepchange.com/blog/full-use-of-mdf-how-to-make-the-most-of-joint-marketing-funds) [![interest-rates-increase.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/interest-rates-increase.jpg?width=720&height=405&name=interest-rates-increase.jpg)](https://blog.hellostepchange.com/blog/interest-rates-increase-what-that-means-for-businesses-in-australia) 10 August 2017 ## [Interest Rates Increase: What That Means for Businesses in Australia](https://blog.hellostepchange.com/blog/interest-rates-increase-what-that-means-for-businesses-in-australia) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) Whether the interest rates increase or decrease, it’s not within your control. But what you can control is your business strategy and response to the change. [Read the article](https://blog.hellostepchange.com/blog/interest-rates-increase-what-that-means-for-businesses-in-australia) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/invisible-marketing-step-change.jpg?width=720&height=405&name=invisible-marketing-step-change.jpg)](https://blog.hellostepchange.com/blog/invisible-marketing-in-financial-services-finding-the-hidden-triggers-that-make-us-buy) 25 July 2017 ## [Invisible Marketing in Financial Services: Finding the Hidden Triggers that Make Us Buy](https://blog.hellostepchange.com/blog/invisible-marketing-in-financial-services-finding-the-hidden-triggers-that-make-us-buy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) Invisible marketing in financial services is the messaging customers don’t see. it's what they receive rather than what’s said by the company. [Read the article](https://blog.hellostepchange.com/blog/invisible-marketing-in-financial-services-finding-the-hidden-triggers-that-make-us-buy) [![beat-impostor-syndrome.jpeg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/6-Culture/Leadership/beat-impostor-syndrome.jpeg?width=720&height=405&name=beat-impostor-syndrome.jpeg)](https://blog.hellostepchange.com/blog/4-powerful-things-to-do-right-now-to-conquer-impostor-syndrome) 4 April 2017 ## [4 Powerful Things to Do Right Now to Conquer Impostor Syndrome](https://blog.hellostepchange.com/blog/4-powerful-things-to-do-right-now-to-conquer-impostor-syndrome) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Beating impostor syndrome is a practice, not a silver bullet. [Read the article](https://blog.hellostepchange.com/blog/4-powerful-things-to-do-right-now-to-conquer-impostor-syndrome) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/avoid-decision-biases.jpg?width=720&height=405&name=avoid-decision-biases.jpg)](https://blog.hellostepchange.com/blog/4-strategic-actions-to-avoid-decision-biases) 8 March 2017 ## [4 Strategic Actions to Avoid Decision Biases](https://blog.hellostepchange.com/blog/4-strategic-actions-to-avoid-decision-biases) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) There are simple measures to avoid decision biases that affect business leaders’ decision-making. [Read the article](https://blog.hellostepchange.com/blog/4-strategic-actions-to-avoid-decision-biases) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/customer-loyalty01.jpg?width=720&height=405&name=customer-loyalty01.jpg)](https://blog.hellostepchange.com/blog/how-to-measure-customer-loyalty) 28 February 2017 ## [How Do You Measure Your Customer’s Loyalty?](https://blog.hellostepchange.com/blog/how-to-measure-customer-loyalty) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) A powerful indicator of future growth, the Active Net Promoter Score provides a clear measurement of client satisfaction over time. [Read the article](https://blog.hellostepchange.com/blog/how-to-measure-customer-loyalty) [![Screen Shot 2018-05-15 at 8.32.31 am](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202018-05-15%20at%208.32.31%20am.png?width=720&height=405&name=Screen%20Shot%202018-05-15%20at%208.32.31%20am.png)](https://blog.hellostepchange.com/blog/underdog-marketing-embedded-innovation) 15 February 2017 ## [Underdog Reminder Series – Embedded Innovation](https://blog.hellostepchange.com/blog/underdog-marketing-embedded-innovation) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Underdog Reminder Series – Use of Guarantees by Embedded Innovation [Read the article](https://blog.hellostepchange.com/blog/underdog-marketing-embedded-innovation) [![Screen Shot 2018-05-15 at 8.25.40 am-1](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202018-05-15%20at%208.25.40%20am-1.png?width=720&height=405&name=Screen%20Shot%202018-05-15%20at%208.25.40%20am-1.png)](https://blog.hellostepchange.com/blog/underdog-marketing-automagic) 8 February 2017 ## [Underdog Reminder Series – Automagic](https://blog.hellostepchange.com/blog/underdog-marketing-automagic) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Underdog Reminder Series – Use of Video Marketing by AutoMagic [Read the article](https://blog.hellostepchange.com/blog/underdog-marketing-automagic) [![Screen Shot 2018-05-15 at 8.20.54 am-1](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202018-05-15%20at%208.20.54%20am-1.png?width=720&height=405&name=Screen%20Shot%202018-05-15%20at%208.20.54%20am-1.png)](https://blog.hellostepchange.com/blog/underdog-marketing-video) 2 February 2017 ## [Underdog Reminder Series – Use of Video](https://blog.hellostepchange.com/blog/underdog-marketing-video) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Explore the Underdog Reminder Series on the power of video marketing, and learn how to leverage videos to boost engagement, brand awareness, and growth. [Read the article](https://blog.hellostepchange.com/blog/underdog-marketing-video) [![Screen Shot 2018-05-15 at 7.57.09 am-1](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202018-05-15%20at%207.57.09%20am-1.png?width=720&height=405&name=Screen%20Shot%202018-05-15%20at%207.57.09%20am-1.png)](https://blog.hellostepchange.com/blog/underdog-marketing) 1 February 2017 ## [Underdog Reminder Series – Why the picture is more powerful than the word](https://blog.hellostepchange.com/blog/underdog-marketing) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Underdog Reminder Series – Why The Picture Is More Powerful Than The Word [Read the article](https://blog.hellostepchange.com/blog/underdog-marketing) [![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/Invisible_Marketing/invisible-marketing.jpeg?width=720&height=405&name=invisible-marketing.jpeg)](https://blog.hellostepchange.com/blog/invisible-marketing-and-the-hidden-drivers-that-make-us-buy) 22 September 2016 ## [Invisible Marketing and the Hidden Drivers That Make Us Buy](https://blog.hellostepchange.com/blog/invisible-marketing-and-the-hidden-drivers-that-make-us-buy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) The average Australian sees 3,000 branded messages a day. Effective marketing is no longer in your face. Instead, the subtler, the better. [Read the article](https://blog.hellostepchange.com/blog/invisible-marketing-and-the-hidden-drivers-that-make-us-buy) [![4 Smart Ways to Speed Up your Sales Cycle](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/HowToSell/speed-up-the-sales-cycle.jpeg?width=720&height=405&name=speed-up-the-sales-cycle.jpeg)](https://blog.hellostepchange.com/blog/4-smart-ways-to-speed-up-your-sales-cycle-effectively) 14 September 2016 ## [4 Smart Ways to Speed Up Your Sales Cycle Effectively](https://blog.hellostepchange.com/blog/4-smart-ways-to-speed-up-your-sales-cycle-effectively) - [B2B Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Decision Making](https://blog.hellostepchange.com/blog/topic/decision-making) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Stuck in a sales slump? Discover four tactics to speed up your sales cycle and close deals like a pro. [Read the article](https://blog.hellostepchange.com/blog/4-smart-ways-to-speed-up-your-sales-cycle-effectively) [![business-disruption.jpeg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/business-disruption.jpeg?width=720&height=405&name=business-disruption.jpeg)](https://blog.hellostepchange.com/blog/what-you-need-to-know-about-disruption) 16 August 2016 ## [What You Need to Know about Disruption](https://blog.hellostepchange.com/blog/what-you-need-to-know-about-disruption) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) In 10 to15 years' time, every industry is going to be disrupted. Is your business ready for it? Learn more about disruption with Ashton Bishop. [Read the article](https://blog.hellostepchange.com/blog/what-you-need-to-know-about-disruption) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/manifesto.png?width=720&height=405&name=manifesto.png)](https://blog.hellostepchange.com/blog/step-change-manifesto) 24 March 2016 ## [Better World Through Better Business: Step Change Manifesto](https://blog.hellostepchange.com/blog/step-change-manifesto) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Culture & Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) Find out what we've learned from working with over 100 businesses every year to create a better world for better business. [Read the article](https://blog.hellostepchange.com/blog/step-change-manifesto) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/download38.png?width=720&height=405&name=download38.png)](https://blog.hellostepchange.com/blog/stump-the-strategist-answers-how-do-i-win-more-tenders) 23 July 2015 ## [How do I win more tenders?](https://blog.hellostepchange.com/blog/stump-the-strategist-answers-how-do-i-win-more-tenders) - [Stump the Strategist](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) Want to know how to win more tenders? Watch our strategists to find out. [Read the article](https://blog.hellostepchange.com/blog/stump-the-strategist-answers-how-do-i-win-more-tenders) [![brand-positioning06](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/brand-positioning06.jpeg?width=720&height=405&name=brand-positioning06.jpeg)](https://blog.hellostepchange.com/blog/positioning-brand-personal-expression-enrichment) 5 September 2014 ## [Positioning Your Brand on Personal Expression and Enrichment](https://blog.hellostepchange.com/blog/positioning-brand-personal-expression-enrichment) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Personal expression and personal enrichment are two proven and powerful ways to position your brand. See how other brands have done it here. [Read the article](https://blog.hellostepchange.com/blog/positioning-brand-personal-expression-enrichment) [![](https://blog.hellostepchange.com/hs-fs/hubfs/Step_Change_Jun2016/histories_greatest_strategies-part_2_615x374.jpg?width=720&height=405&name=histories_greatest_strategies-part_2_615x374.jpg)](https://blog.hellostepchange.com/blog/health-of-your-category) 3 September 2014 ## [History’s Greatest Strategists: The health of your category](https://blog.hellostepchange.com/blog/health-of-your-category) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [History's Greatest Strategists](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) History’s Greatest Strategists: A specialist generally beats a generalist - One of the principles here is a specialist would generally beat a generalist. [Read the article](https://blog.hellostepchange.com/blog/health-of-your-category) [![brand-positioning04](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/brand-positioning04.jpeg?width=720&height=405&name=brand-positioning04.jpeg)](https://blog.hellostepchange.com/blog/brand-focus-niche-market-geographical) 12 August 2014 ## [Brands that Focus on the Niche Market and Geographical Territories](https://blog.hellostepchange.com/blog/brand-focus-niche-market-geographical) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Niche market and geographical territories are two proven and powerful ways to position your brand. See how major brands have done it here. [Read the article](https://blog.hellostepchange.com/blog/brand-focus-niche-market-geographical) [![brand-positioning03](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/brand-positioning03.jpeg?width=720&height=405&name=brand-positioning03.jpeg)](https://blog.hellostepchange.com/blog/positioning-brand-speed-reliability) 25 July 2014 ## [Positioning Your Brand on Speed and Reliability](https://blog.hellostepchange.com/blog/positioning-brand-speed-reliability) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Here are two proven and powerful ways to position your brand. Read about the positioning territories of speed and reliability here [Read the article](https://blog.hellostepchange.com/blog/positioning-brand-speed-reliability) [![ikea-brand-positioning](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/ikea-brand-positioning.jpg?width=720&height=405&name=ikea-brand-positioning.jpg)](https://blog.hellostepchange.com/blog/brand-positioning-originality-simplicity) 16 July 2014 ## [Brand Positioning on Originality and Simplicity](https://blog.hellostepchange.com/blog/brand-positioning-originality-simplicity) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) Brand positioning is about defining an idea and then owning it. How could being the originator or owning simplicity benefit your business? [Read the article](https://blog.hellostepchange.com/blog/brand-positioning-originality-simplicity) [Newer posts](https://blog.hellostepchange.com/blog/author/ashton-bishop/page/3) Page 4 of 5 [Older posts](https://blog.hellostepchange.com/blog/author/ashton-bishop/page/5) [Featured seriesKnowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) ### Categories - [Marketing Strategy (197)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI (152)](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Business Strategy (118)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [B2B Sales (88)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding (82)](https://blog.hellostepchange.com/blog/topic/branding) - [Culture & Leadership (73)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Step Change News (63)](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Industry Insights (38)](https://blog.hellostepchange.com/blog/topic/industry-insights) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Decision Making (31)](https://blog.hellostepchange.com/blog/topic/decision-making) - [Innovation & Disruption (31)](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Customer Centricity (24)](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Predatory Marketing (24)](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) - [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) - [Thought Leadership (13)](https://blog.hellostepchange.com/blog/topic/thought-leadership) See all categories ## Get the next one in your inbox [Subscribe](https://www.hellostepchange.com/blog-subscription) ## Popular posts - [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs)28 August 2025 - [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)27 March 2025 - [The 3 Absolute Essentials of Good Strategy](https://blog.hellostepchange.com/blog/the-3-absolute-essentials-of-good-strategy)8 December 2021 - [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn)27 June 2024 - [Why Steve Jobs Killed 70% of Apple’s Products : Know here](https://blog.hellostepchange.com/blog/why-steve-jobs-killed-70-of-apples-products-a-lesson-on-range-architecture)1 February 2016 ## Services - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) [![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/) [Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/services) - [Work](https://www.hellostepchange.com/clients/portfolio) - [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) Search this site Search © 2026 Step Change