The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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February 28, 2017

How Do You Measure Your Customer’s Loyalty?

Re-engage Database, Scale, Customer Centricity

Most people measure loyalty by how many clients leave. But it’s unfortunate to be measuring loyalty once it’s too late to keep a client.

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February 12, 2016

Big data or bad data? Keeping your database healthy

B2B Sales, Email Sales, CRM, Re-engage Database, Database

Is your database cleaner than your competitor's database? Find out how to maintain a clean database...

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January 15, 2016

Re-Engage Your Existing Database and Increase Your Sales Potential

B2B Sales, Email Sales, Re-engage Database, Stump the Strategist, Start-Up, Increase Sales

Our strategists discuss how to re-engage your existing database and leverage it to increase sales growth...

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