---
title: What Good Business Strategy Means to a Board
description: The board is essential to your business’s strategic success. Engage your board in shaping your strategy by first knowing the crucial things that matter to them.
image: https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategy-board-1.jpg
---

[Skip to content](https://blog.hellostepchange.com/blog/what-good-business-strategy-means-to-a-board#main)

[![Step Change](data:image/webp;base64,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)](https://www.hellostepchange.com/)

[About](https://www.hellostepchange.com/about)

[Our Story & Team](https://www.hellostepchange.com/about) [Careers](https://www.hellostepchange.com/about/careers)

[Services](https://www.hellostepchange.com/services)

[All Services](https://www.hellostepchange.com/services) [Brand Stories](https://www.hellostepchange.com/services/brand-stories) [Business Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com)

[Our Work](https://www.hellostepchange.com/clients/portfolio)

[All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews)

[Speaking](https://www.hellostepchange.com/speaking/ashton-bishop)

[Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events)

[AI*?!#@*](https://www.hellostepchange.com/ai)

[Blog](https://blog.hellostepchange.com/blog)

[All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets)

[Contact](https://www.hellostepchange.com/contact)

[About](https://www.hellostepchange.com/about) [Our Story & Team](https://www.hellostepchange.com/about) [Careers](https://www.hellostepchange.com/about/careers) [Services](https://www.hellostepchange.com/services) [All Services](https://www.hellostepchange.com/services) [Brand Stories](https://www.hellostepchange.com/services/brand-stories) [Business Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) [All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets)

[The Step Change Blog](https://blog.hellostepchange.com/blog)

# What Good Business Strategy Means to a Board

[![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/StumptheStrategist/Ashton-Bishop.jpeg?width=40&height=40&name=Ashton-Bishop.jpeg) Ashton Bishop](https://blog.hellostepchange.com/blog/author/ashton-bishop) 24 May 2019 / 3 min read

- [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy)

![strategy-board-1](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategy-board-1.jpg?width=1600&name=strategy-board-1.jpg)

***UPDATED** as of 03 July 2020.*

Boards are essential for strategic success, but for them to add greater value into your strategy, they need to be involved. That means going beyond the yearly off-site strategic planning.

---

> **Insight:** It’s the CEOs’ role to develop strategy, and if they’re wise, they would get as much advice and relevant insights they can from their board.
> 
> **Data:** McKinsey’s survey revealed that many companies are missing out on the value that boards provide, with 44% of directors stating board members just review and approve proposed strategies. ([McKinsey](https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/our-insights/tapping-the-strategic-potential-of-boards))
> 
> **Key Action Point:** Engage your board in shaping your business strategy by first knowing the crucial elements of strategy that matter to them.

---

Strategy is all about making hard choices. We need to have a business strategy to make the most scarce resources like time, dollars, and focus. With a great game plan in place, we’d know where and how to apply these resources for maximum leverage.

To achieve this, there are three crucial elements of [business strategy](https://blog.hellostepchange.com/blog/how-to-build-and-improve-your-strategic-plans) that should matter to you and the board.

## A Business Strategy Must Be Purpose-Led

The entire approach to your game plan should align with your [overarching purpose](https://blog.hellostepchange.com/blog/how-organisational-purpose-will-make-you-outperform-your-competition) as a company. When interacting with customers, why do you do what you do? What trust are you aiming to develop in your customers that reflects the purpose and value set guiding your business?

At Step Change, we place great care in ensuring our clients are led by purpose and their strategy are in line with it. A genuine [purpose](https://blog.hellostepchange.com/blog/purpose-the-one-essential-tool-you-need-to-stand-out-and-win) grounds businesses and serves as their guide in developing their strategy. It places the people they want to help, their customers, at the heart of their organisation.

Not only does being purpose-led bring the right customers in, but it also increases staff retention (where your staff are 3x more likely to stay) and the perception. In fact, 89% of customers believe businesses that live out their purpose have higher-quality products and perform better. Also, purpose-led S&P 500 companies outdo those that don’t by a factor of 10.

[Learn more about why purpose-led organisations outperform competitors.](https://blog.hellostepchange.com/blog/how-organisational-purpose-will-make-you-outperform-your-competition)

## A Business Strategy Must Be Contextually Relevant

[Contextual relevance](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) is also key to good business strategy. Good strategy arises from context. Ultimately, we have to remember that if the context changes, then the strategy also needs to change. So you need to ask yourself, “How are we tailoring our approach to the problems presented in our new context?”

Here, getting insights from your board will be very valuable. Decide with your board which particular challenges and opportunities have implications for your business and agree on how your organisation must respond to potential changes or disruptions in your context.

[Consider using the Strategy Radar to map out the top opportunities and challenges for your business.](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar)

![strategic-radar.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/strategic-radar.001.jpeg?width=1024&name=strategic-radar.001.jpeg)

## A Business Strategy Must Be Adaptive

We are operating in a world where the business environment constantly changes, where advantages are short-lived, and where there are ongoing changes in customer needs. Your strategy needs to be open to any changes that might occur but not dependent on those changes.

A flexible and adaptive strategy is not merely reactive — rather it acknowledges that in a changing context, being ready for change is crucial.

 

## In Conclusion

Having a great [business strategy](https://www.hellostepchange.com/services/business-strategy) is the difference between a good company and a great company. As a CEO, tapping into the board of directors’ wisdom and expertise is valuable. Not only will this provide clarity and alignment, this also creates an opportunity to make bolder and well-informed decisions that will take your business forward.

 

[![subscribe-to-the-step-change-blog](https://no-cache.hubspot.com/cta/default/2337212/1bb91318-86e9-4fc0-8e51-78119b8577f2.png)](https://cta-redirect.hubspot.com/cta/redirect/2337212/1bb91318-86e9-4fc0-8e51-78119b8577f2)

 

![](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/StumptheStrategist/Ashton-Bishop.jpeg?width=72&height=72&name=Ashton-Bishop.jpeg)

Written by

[Ashton Bishop](https://blog.hellostepchange.com/blog/author/ashton-bishop)

Ashton Bishop is Australia’s Predatory Thinker — an expert in pinpointing how businesses can grow by outsmarting their competitors. His niche is in strategy, where he has spent the last 20 years working internationally on some of the world’s biggest brands. He’s a business owner and serial entrepreneur; challenging, sometimes even controversial; but always focused on what gets results.

[Older postWhat Australia’s Fastest-Growing Brands Are Doing in Their Marketing Strategy](https://blog.hellostepchange.com/blog/australias-fastest-growing-brands-marketing-strategy) [Newer postThe Robot Will See You Now: AI In The ER](https://blog.hellostepchange.com/blog/the-robot-will-see-you-now-ai-in-the-er)

[Featured seriesKnowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets)

### Categories

- [Marketing Strategy (197)](https://blog.hellostepchange.com/blog/topic/marketing-strategy)
- [Digital, Technology & AI (152)](https://blog.hellostepchange.com/blog/topic/digital-technology-ai)
- [Business Strategy (118)](https://blog.hellostepchange.com/blog/topic/business-strategy)
- [B2B Sales (88)](https://blog.hellostepchange.com/blog/topic/b2b-sales)
- [Branding (82)](https://blog.hellostepchange.com/blog/topic/branding)
- [Culture & Leadership (73)](https://blog.hellostepchange.com/blog/topic/culture-leadership)
- [Step Change News (63)](https://blog.hellostepchange.com/blog/topic/step-change-news)
- [Industry Insights (38)](https://blog.hellostepchange.com/blog/topic/industry-insights)
- [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist)
- [Decision Making (31)](https://blog.hellostepchange.com/blog/topic/decision-making)
- [Innovation & Disruption (31)](https://blog.hellostepchange.com/blog/topic/innovation-disruption)
- [Customer Centricity (24)](https://blog.hellostepchange.com/blog/topic/customer-centricity)
- [Predatory Marketing (24)](https://blog.hellostepchange.com/blog/topic/predatory-marketing)
- [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)
- [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)
- [Thought Leadership (13)](https://blog.hellostepchange.com/blog/topic/thought-leadership)

See all categories

## In this article

## Get the next one in your inbox

## Keep reading

[![](https://blog.hellostepchange.com/hs-fs/hubfs/ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png?width=720&height=450&name=ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png) 14 July 2026 Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking) [![A dramatic bird's eye view of a rowing team riding against the waves of a huge body of water — in black and white. Despite the vastness of the open water, the team pushes forward in unison.](https://blog.hellostepchange.com/hs-fs/hubfs/Teamwork.jpg?width=720&height=450&name=Teamwork.jpg) 15 April 2026 The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback) [![A dramatic bird's eye view of a rowing team riding against the waves of a huge body of water — in black and white. Despite the vastness of the open water, the team pushes forward in unison.](https://blog.hellostepchange.com/hs-fs/hubfs/Teamwork.jpg?width=720&height=450&name=Teamwork.jpg) 20 February 2026 Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy)

[![Step Change](https://blog.hellostepchange.com/hubfs/raw_assets/public/stepchange-blog-2026/images/full_white_colour.svg)](https://www.hellostepchange.com/)

[Unit A1/35-39 Bourke Rd, Alexandria NSW 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z) [(02) 8030 8655](tel:+61280308655)

- [Home](https://www.hellostepchange.com/)
- [About](https://www.hellostepchange.com/about/)
- [Services](https://www.hellostepchange.com/services)
- [Work](https://www.hellostepchange.com/clients/portfolio)
- [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop)
- [Blog](https://blog.hellostepchange.com/blog/)
- [Contact](https://www.hellostepchange.com/contact/)

Search this site

Search

© 2026 Step Change

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Ashton Bishop",
    "url" : "https://blog.hellostepchange.com/blog/author/ashton-bishop"
  },
  "dateModified" : "2026-10-07T22:10:23.334Z",
  "datePublished" : "2019-05-24T02:15:26.000Z",
  "headline" : "What Good Business Strategy Means to a Board",
  "image" : [ "https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategy-board-1.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.hellostepchange.com/blog/what-good-business-strategy-means-to-a-board",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.hellostepchange.com/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png"
    },
    "name" : "Who How Global Pty Ltd"
  }
}
```