The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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May 27, 2019

The Robot Will See You Now: AI In The ER

Business Growth, Healthcare, Aged Care, Pharmaceutical, Software

What is the future of healthcare and work? Are robots stealing our jobs? What is the future of work?

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February 12, 2019

10 Digital Marketing Statistics for Aged Care Providers in Australia

Digital, Aged Care

Whilst digital is often seen as a tool to captivate younger audiences, statistics show that the ageing population are also active online. With Consumer-Directed Care shaping the aged care industry, providers need to improve their game plan to stay top of mind.

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January 15, 2019

Aged Care Providers Need to Communicate Their Purpose

Business Strategy, Marketing Strategy, Aged Care

There have been a number of significant changes over the recent years along with a new set of challenges that the aged care sector is facing — from deregulation, the Royal Commission, and shifts in customer preferences. As a result, aged care providers need to find new ways to stand out and gain the trust of their potential customers.   

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December 21, 2018

5 Leading Digital Marketing Strategy Case Studies to Inspire Your Next Step Change

Finance, Digital, Aged Care, Saas, Property

Why are 82% of marketers expecting large increases of their digital marketing budgets come 2019?

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