The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
February 4, 2016

Four Principles That Lead to Apple’s Success

Success Principles, Reality Distortion Field, Gorilla Glass, Steve Jobs, Walter Isaacson, Apple, Marketing Strategy
Four Principles That Lead to Apple’s Success

Learn about the four principles Steve Jobs applied to make Apple great...

Read More
February 1, 2016

Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

B2B Sales, Steve Jobs, Branding, Marketing Strategy, Range Architecture
Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

Learn from Steve Jobs about how to apply range architecture in your business and the importance of simplicity...

Read More
SUBSCRIBE NOW

      Categories

      Popular Posts

      Team Decision Making: 4 Consensus Techniques Every Leader Must Learn
      January 21, 2017
      Team Decision Making: 4 Consensus Techniques Every Leader Must Learn
      Create a Value Proposition That Makes People Buy
      January 11, 2017
      Create a Value Proposition That Makes People Buy
      The Death of the SWOT Analysis and the Rise of the Strategic Radar
      June 28, 2017
      The Death of the SWOT Analysis and the Rise of the Strategic Radar
      What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?
      July 28, 2016
      What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?
      How to Craft the Perfect Product Messaging
      June 29, 2017
      How to Craft the Perfect Product Messaging
      How Genghis Khan and Mother Teresa Would Beat Amazon in Australia
      September 15, 2017
      How Genghis Khan and Mother Teresa Would Beat Amazon in Australia

      Services