The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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February 4, 2016

Four Principles That Lead to Apple’s Success

Success Principles, Reality Distortion Field, Gorilla Glass, Steve Jobs, Walter Isaacson, Apple, Marketing Strategy
Four Principles That Lead to Apple’s Success

Learn about the four principles Steve Jobs applied to make Apple great...

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February 1, 2016

Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

B2B Sales, Steve Jobs, Branding, Marketing Strategy, Range Architecture
Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

Learn from Steve Jobs about how to apply range architecture in your business and the importance of simplicity...

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