The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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February 4, 2016

Four Principles That Lead to Apple’s Success

Reality Distortion Field, Steve Jobs, Gorilla Glass, Walter Isaacson, Success Principles, Apple, Marketing Strategy
Four Principles That Lead to Apple’s Success

Learn about the four principles Steve Jobs applied to make Apple great...

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February 1, 2016

Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

Branding, Range Architecture, Steve Jobs, B2B Sales, Marketing Strategy
Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

Learn from Steve Jobs about how to apply range architecture in your business and the importance of simplicity...

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