Trying to be everything to everyone is not the best way to grow your business. If you want growth, one of the most tried-and-tested ways is through referral partnerships.
Referrals from reliable third-party sources are one of the best ways to bring new and repeat leads for the business. But it takes more than just signing a referral agreement to have a successful referral relationship.
The professional services industry relies greatly on referral relationships for new business. It’s the most tried-and-true source of leads. In fact, in a professional services survey by PSM, 70% of new business is from referrals. That’s why it’s extremely important for businesses to get referral relationships right.