The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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March 29, 2017

2 Minutes on How to Make Referral Relationships Work — Part 4

2 Minutes On, Referral Relationships, Marketing Strategy

Trying to be everything to everyone is not the best way to grow your business. If you want growth, one of the most tried-and-tested ways is through referral partnerships. 

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March 29, 2017

2 Minutes on How to Make Referral Relationships Work — Part 3

2 Minutes On, Referral Relationships, Marketing Strategy

Referrals from reliable third-party sources are one of the best ways to bring new and repeat leads for the business. But it takes more than just signing a referral agreement to have a successful referral relationship.

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March 29, 2017

2 Minutes on How to Make Referral Relationships Work — Part 2

2 Minutes On, Referral Relationships, Marketing Strategy

The professional services industry relies greatly on referral relationships for new business. It’s the most tried-and-true source of leads. In fact, in a professional services survey by PSM70% of new business is from referrals. That’s why it’s extremely important for businesses to get referral relationships right.

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March 29, 2017

2 Minutes on How to Make Referral Relationships Work — Part 1

2 Minutes On, Referral Relationships, Marketing Strategy

Referrals trump all other forms of business leads.

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