The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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June 21, 2019

An Ecommerce Marketer’s Guide to Behavioural Email Marketing

Marketing Strategy, Digital, Ecommerce

You can quite easily take all of that ‘big data’ collected on your ecommerce website and use it to fuel your email marketing campaigns. By implementing a number of simple triggers, you can create an automated sales-converting machine. Yes, we’re still talking about email.

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June 11, 2019

10 Ecommerce Brands with Standout Content Marketing

Ecommerce

Many e-commerce brands have used the power of great content marketing to their advantage and have seen amazing results. In this article, we highlight 10 brands we’ve noticed so far that understand e-commerce content marketing and know how to do it right.

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February 5, 2019

10 Digital Marketing Statistics for Ecommerce Businesses

Ecommerce

Our customers want to be better informed with their choices. They would research about the product and read trusted reviews before deciding to make a purchase. This is why digital marketing is a critical factor in driving revenue.

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