Our customers want to be better informed with their choices. They would research about the product and read trusted reviews before deciding to make a purchase. This is why digital marketing is a critical factor in driving revenue.
Digital marketing has proven to be invaluable in increasing brand awareness, acquiring customers, and promoting overall growth. So this week, we collated 10 digital marketing statistics and trends for ecommerce businesses that can help inform their game plan for 2019.
Digital Marketing and Ecommerce Trends
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By 2021, it is predicted that early adopter brands that redesign their websites to support visual and voice search will increase digital commerce revenue by 30%. (Gartner)
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By 2019, B2B firms will spend more on e-commerce technology than online retailers do. (10 eCommerce Trends)
On Mobile for Ecommerce
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There has been a 29% increase in mobile conversion rates in the past year. (Smart Insights)
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Marketers and advertisers are putting 51% of their budget into mobile ads. (HubSpot)
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48% of customers started searching for the product they bought on mobile first. (HubSpot)
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57% of all mobile users will not recommend a business if their mobile website is poorly designed or unresponsive. (Sweor, 2017)
On Web for Ecommerce
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Only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. (HubSpot)
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84% of people will abandon a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
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Only 43% of online stores see significant traffic from their social media pages. (Smart Insights)
On Pay Per Click for Ecommerce
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64.6% of people click on Google ads when they are looking to buy an item online. (Wordstream)
