--- title: "Knowledge Nuggets: Delivering Happiness" description: In this week’s Knowledge Nuggets we delve into Delivering Happiness. Learn the path to profits, passion and purpose with this enlightening read. image: https://blog.hellostepchange.com/hubfs/photo-1533228876829-65c94e7b5025.jpeg --- [![Step Change White Logo](https://blog.hellostepchange.com/hs-fs/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png?width=208&height=36&name=SC%20-%20Logo_Full%20-%20White%20+%20Colour.png)](http://www.hellostepchange.com/?__hstc=45788219.b3896949ac4325b4833c9f227aad12ee.1788765059220.1788765059220.1788765059220.1&__hssc=45788219.1.1788765059220&__hsfp=f27fa453a3b88fbe5f30c0a77d91c2c9) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [About](https://www.hellostepchange.com/about/) - [Careers](https://www.hellostepchange.com/careers/) - [Services](https://www.hellostepchange.com/about/) - [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) - [Brand and Messaging](https://www.hellostepchange.com/cut-through-brand-stories/) - [Marketing Plans](https://www.hellostepchange.com/practical-marketing-plans/) - [Business Strategies](https://www.hellostepchange.com/agile-business-strategies/) - [Value Propositions](https://www.hellostepchange.com/value-propositions/) - [Content](https://www.hellostepchange.com/content-production/) - [Predatory Marketing](https://www.hellostepchange.com/predatory-marketing-2/) - [Work](http://www.hellostepchange.com/work/) - [Testimonials](https://www.hellostepchange.com/testimonials/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [History's Greatest Strategists](https://info.hellostepchange.com/hgs) - [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Digital](https://blog.hellostepchange.com/blog/topic/digital) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) May 8, 2020 # Knowledge Nuggets: Delivering Happiness May 8, 2020 # Knowledge Nuggets: Delivering Happiness [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) According to Zappos CEO Tony Hsieh, the key to running a successful business is happiness. By developing happiness habits, embracing a happy work-life, and prioritising your customer's happiness, Tony believes businesses can succeed. For this week’s Knowledge Nuggets, let’s explore the book [*Delivering Happiness*](https://www.amazon.com/Delivering-Happiness-Profits-Passion-Purpose/dp/0446576220) and learn to live lives full of purpose, passion, and profits.  [![Screen Shot 2020-05-02 at 6.35.13 pm](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202020-05-02%20at%206.35.13%20pm.png?width=1700&name=Screen%20Shot%202020-05-02%20at%206.35.13%20pm.png)](https://blog.hellostepchange.com/blog/knowledge-nuggets-deliveringhappiness-0#FORM) **Insight:** Organisations that develop a culture of happiness and purpose have a greater chance of success. **Data:** Happy employees experience 31% higher productivity. ([Talent-works.com](https://www.talent-works.com/2018/08/22/workplace-stats-infographic/)) **What’s the step change:** Develop a company culture of happiness and achieve overall success. [Download Knowledge Nuggets: *Delivering Happiness* today.](https://blog.hellostepchange.com/blog/knowledge-nuggets-deliveringhappiness-0#FORM)   *Delivering Happiness* is predominantly about Tony Hsieh’s journey to business success. Growing up in a family of high achievers, his life had been mapped out for him.  His mother wanted him to go to a prestigious university and become a doctor. However Tony had other plans. He did go to a prestigious university (he went to Harvard) but upon graduation, with a Bachelor’s degree in computer science, he forged his own path.  After a career spanning almost three decades, during which he grew successful companies such as LinkExchange and Zappos. He was also responsible for brokering million-dollar deals. And throughout the years, he has observed how happiness plays a key role in a company’s success.  ## **The Three Types of Happiness** There are 3 types of happiness and each has an effect on our everyday lives. 1. **Pleasure:** This aspect of happiness is technically short-lived. It is the happiness we feel when we thoroughly enjoy something.  2. **Passion:** The passionate aspect of happiness is the driving force behind many great endeavours. This aspect of happiness can give you a sense of satisfaction and accomplishment. 3. **Purpose:** A life without purpose is an unhappy one. You feel aimless and restless. When you have a purpose in life, you are focused and confident.  ![Screen Shot 2020-05-05 at 3.13.07 pm](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202020-05-05%20at%203.13.07%20pm.png?width=1208&name=Screen%20Shot%202020-05-05%20at%203.13.07%20pm.png) The key principles within *Delivering Happiness* are as follows. ![Screen Shot 2020-05-08 at 2.52.33 pm](https://blog.hellostepchange.com/hs-fs/hubfs/Screen%20Shot%202020-05-08%20at%202.52.33%20pm.png?width=2022&name=Screen%20Shot%202020-05-08%20at%202.52.33%20pm.png) ## **1. Sit Down at the Right Table** Tony is an avid poker player and says “In poker, it does not matter how good you are. What matters is how good you are on the table you are sitting down at.” One of Tony’s keys to success is that he was very good at selecting the right product category at the right time. He considered it more important to be passionate about one thing than to have a lukewarm interest in a dozen other things.  ## **2. Power Your Purpose** Culture is an integral part of being human. Culture is the characteristics of a specific group of people, and it encompasses key aspects such as religion, language, music and the arts. Organisations also have their individual cultures. According to Tony, culture is the key to business success.  While rapid growth in employees can be a good thing, it can also be counterproductive if you hire the wrong people. Your team should be composed of employees who believe in the company vision. Don’t employ people who are just in it for the money. Employ people who care about the ultimate goal.  ## **3. Bring It Back to Customers** Customer happiness has always been a core principle of Tony’s business strategy. He knows that good customer interaction is a key aspect of running a successful business. If you make the customer a priority, then you will create a lasting impression and build up an emotional bank account which you may need to draw on later in the relationship. ## **4. Work the Formula of Happiness** A company should be more than just a money-making machine. It should enrich and educate both customers and employees. Companies must constantly strive to learn and evolve.  Learning at a faster rate than your competition. Tony believes in building a culture of learning and growth in his company. Employees need to feel that they are part of something worthwhile. Whenever possible, include them in your decision making.  Allow your employees to feel like they are in control of their own destinies. And as your company grows, show them the progress that they have helped achieve. Tony is a genius when it comes to business strategy and team cohesion. And he achieved this through tried and tested methods that make running a company a joy to behold. By utilising his teachings, you stand a greater chance of achieving success in not only your business but other aspects of life as well.  Image credit: [Pinterest](https://www.pinterest.ph/pin/336433034656063447/) **Download our Knowledge Nugget on *Delivering Happiness.*** --- ![Step Change](https://blog.hellostepchange.com/hubfs/BLOG/SC2015_cream-01_sqr.png) ### Written by [Step Change](https://blog.hellostepchange.com/blog/author/step-change) We exist to inspire step changes in businesses and in people. [Facebook](https://www.facebook.com/HelloStepChange/) [LinkedIn](https://www.linkedin.com/company-beta/1106643/) [Twitter](https://twitter.com/HelloStepChange) Tagged: [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Ashton Bishop](https://blog.hellostepchange.com/blog/topic/ashton-bishop), [Knowledge Nuggets](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) Share [Tweet](https://twitter.com/share) Comments (0) Older Post[History’s Greatest Strategists: Sun Tzu](https://blog.hellostepchange.com/blog/historys-greatest-strategists-sun-tzu?hsLang=en-us) Newer Post[History’s Greatest Strategists: Bill Gates](https://blog.hellostepchange.com/blog/billgates-0-0?hsLang=en-us) ### Categories - [Marketing Strategy (203)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Business Strategy (107)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital (107)](https://blog.hellostepchange.com/blog/topic/digital) - [B2B Sales (68)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Culture & Leadership (62)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Branding (59)](https://blog.hellostepchange.com/blog/topic/branding) - [Step Change (59)](https://blog.hellostepchange.com/blog/topic/step-change) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Ashton Bishop (35)](https://blog.hellostepchange.com/blog/topic/ashton-bishop) - [Business Growth (26)](https://blog.hellostepchange.com/blog/topic/business-growth) - [Customer Centricity (26)](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Predatory Marketing (25)](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Content Marketing (24)](https://blog.hellostepchange.com/blog/topic/content-marketing) - [Creativity (22)](https://blog.hellostepchange.com/blog/topic/creativity) - [Disruption (20)](https://blog.hellostepchange.com/blog/topic/disruption) - [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets) - [Decision Making (19)](https://blog.hellostepchange.com/blog/topic/decision-making) - [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists) - [Brand Archetypes (15)](https://blog.hellostepchange.com/blog/topic/brand-archetypes) - [Finance (15)](https://blog.hellostepchange.com/blog/topic/finance) - [Power of Model Thinking (14)](https://blog.hellostepchange.com/blog/topic/power-of-model-thinking) - [Innovation (13)](https://blog.hellostepchange.com/blog/topic/innovation) - [2 Minutes On (12)](https://blog.hellostepchange.com/blog/topic/2-minutes-on) - [Scale (12)](https://blog.hellostepchange.com/blog/topic/scale) - [Challenger Brands (11)](https://blog.hellostepchange.com/blog/topic/challenger-brands) - [Artificial Intelligence (10)](https://blog.hellostepchange.com/blog/topic/artificial-intelligence) - [Powerful Presence (10)](https://blog.hellostepchange.com/blog/topic/powerful-presence) - [Technology (10)](https://blog.hellostepchange.com/blog/topic/technology) - [Alignment (9)](https://blog.hellostepchange.com/blog/topic/alignment) - [Customer Journey (9)](https://blog.hellostepchange.com/blog/topic/customer-journey) - [Marketing Automation (8)](https://blog.hellostepchange.com/blog/topic/marketing-automation) - [Better Insights (7)](https://blog.hellostepchange.com/blog/topic/better-insights) - [Better Questions (7)](https://blog.hellostepchange.com/blog/topic/better-questions) - [Business Opportunities (7)](https://blog.hellostepchange.com/blog/topic/business-opportunities) - [High Performing Teams (7)](https://blog.hellostepchange.com/blog/topic/high-performing-teams) - [Norman Chorn (7)](https://blog.hellostepchange.com/blog/topic/norman-chorn) - [Popular Posts (7)](https://blog.hellostepchange.com/blog/topic/popular-posts) - [Strategic Planning (7)](https://blog.hellostepchange.com/blog/topic/strategic-planning) - [Agile (6)](https://blog.hellostepchange.com/blog/topic/agile) - [Brand Positioning (6)](https://blog.hellostepchange.com/blog/topic/brand-positioning) - [Healthcare (6)](https://blog.hellostepchange.com/blog/topic/healthcare) - [Productivity (6)](https://blog.hellostepchange.com/blog/topic/productivity) - [Strategy Frameworks (6)](https://blog.hellostepchange.com/blog/topic/strategy-frameworks) - [Brand Building (5)](https://blog.hellostepchange.com/blog/topic/brand-building) - [Exclusive Interview (5)](https://blog.hellostepchange.com/blog/topic/exclusive-interview) - [Fintech (5)](https://blog.hellostepchange.com/blog/topic/fintech) - [Invisible Marketing (5)](https://blog.hellostepchange.com/blog/topic/invisible-marketing) - [Leadership (5)](https://blog.hellostepchange.com/blog/topic/leadership) - [Personal Growth (5)](https://blog.hellostepchange.com/blog/topic/personal-growth) - [Retail (5)](https://blog.hellostepchange.com/blog/topic/retail) - [Transformation (5)](https://blog.hellostepchange.com/blog/topic/transformation) - [Aged Care (4)](https://blog.hellostepchange.com/blog/topic/aged-care) - [Blue Print (4)](https://blog.hellostepchange.com/blog/topic/blue-print) - [Differentiation (4)](https://blog.hellostepchange.com/blog/topic/differentiation) - [Digital Marketing (4)](https://blog.hellostepchange.com/blog/topic/digital-marketing) - [Digital Revolution (4)](https://blog.hellostepchange.com/blog/topic/digital-revolution) - [Email Sales (4)](https://blog.hellostepchange.com/blog/topic/email-sales) - [FMCG (4)](https://blog.hellostepchange.com/blog/topic/fmcg) - [Marketing Technology (4)](https://blog.hellostepchange.com/blog/topic/marketing-technology) - [Power of Decision (4)](https://blog.hellostepchange.com/blog/topic/power-of-decision) - [Referral Relationships (4)](https://blog.hellostepchange.com/blog/topic/referral-relationships) - [Saas (4)](https://blog.hellostepchange.com/blog/topic/saas) - [Smart Decision System (4)](https://blog.hellostepchange.com/blog/topic/smart-decision-system) - [Standing Out (4)](https://blog.hellostepchange.com/blog/topic/standing-out) - [Success Principles (4)](https://blog.hellostepchange.com/blog/topic/success-principles) - [Team Efficiency (4)](https://blog.hellostepchange.com/blog/topic/team-efficiency) - [underdog marketing (4)](https://blog.hellostepchange.com/blog/topic/underdog-marketing) - [Augmented Reality (3)](https://blog.hellostepchange.com/blog/topic/augmented-reality) - [Brand Saliency (3)](https://blog.hellostepchange.com/blog/topic/brand-saliency) - [Conversion (3)](https://blog.hellostepchange.com/blog/topic/conversion) - [Distinctive Brand (3)](https://blog.hellostepchange.com/blog/topic/distinctive-brand) - [Ecommerce (3)](https://blog.hellostepchange.com/blog/topic/ecommerce) - [Increase Sales (3)](https://blog.hellostepchange.com/blog/topic/increase-sales) - [Lean Principles (3)](https://blog.hellostepchange.com/blog/topic/lean-principles) - [Marketing Funnel (3)](https://blog.hellostepchange.com/blog/topic/marketing-funnel) - [Re-engage Database (3)](https://blog.hellostepchange.com/blog/topic/re-engage-database) - [SEO (3)](https://blog.hellostepchange.com/blog/topic/seo) - [Sales (3)](https://blog.hellostepchange.com/blog/topic/sales) - [Social Media (3)](https://blog.hellostepchange.com/blog/topic/social-media) - [Software (3)](https://blog.hellostepchange.com/blog/topic/software) - [Animation (2)](https://blog.hellostepchange.com/blog/topic/animation) - [Bendy Phones (2)](https://blog.hellostepchange.com/blog/topic/bendy-phones) - [Better World (2)](https://blog.hellostepchange.com/blog/topic/better-world) - [Board (2)](https://blog.hellostepchange.com/blog/topic/board) - [Business Model (2)](https://blog.hellostepchange.com/blog/topic/business-model) - [Construction (2)](https://blog.hellostepchange.com/blog/topic/construction) - [Culture (2)](https://blog.hellostepchange.com/blog/topic/culture) - [Digital Economy (2)](https://blog.hellostepchange.com/blog/topic/digital-economy) - [Domenico de Rosa (2)](https://blog.hellostepchange.com/blog/topic/domenico-de-rosa) - [Email Marketing (2)](https://blog.hellostepchange.com/blog/topic/email-marketing) - [Gaming (2)](https://blog.hellostepchange.com/blog/topic/gaming) - [Internet (2)](https://blog.hellostepchange.com/blog/topic/internet) - [Marketing Budget (2)](https://blog.hellostepchange.com/blog/topic/marketing-budget) - [Measures That Matter (2)](https://blog.hellostepchange.com/blog/topic/measures-that-matter) - [Not-for-Profits (2)](https://blog.hellostepchange.com/blog/topic/not-for-profits) - [Pharmaceutical (2)](https://blog.hellostepchange.com/blog/topic/pharmaceutical) - [Sales Strategy (2)](https://blog.hellostepchange.com/blog/topic/sales-strategy) - [Scenario Planning (2)](https://blog.hellostepchange.com/blog/topic/scenario-planning) - [Scrum (2)](https://blog.hellostepchange.com/blog/topic/scrum) - [Steve Jobs (2)](https://blog.hellostepchange.com/blog/topic/steve-jobs) - [The Big 6 Challenges (2)](https://blog.hellostepchange.com/blog/topic/the-big-6-challenges) - [Thinking Models (2)](https://blog.hellostepchange.com/blog/topic/thinking-models) - [Thinking Routines (2)](https://blog.hellostepchange.com/blog/topic/thinking-routines) - [UX (2)](https://blog.hellostepchange.com/blog/topic/ux) - [Value Proposition (2)](https://blog.hellostepchange.com/blog/topic/value-proposition) - [Virtual Reality (2)](https://blog.hellostepchange.com/blog/topic/virtual-reality) - [manifesto (2)](https://blog.hellostepchange.com/blog/topic/manifesto) - [5G Wireless (1)](https://blog.hellostepchange.com/blog/topic/5g-wireless) - [AGL Smarter Working (1)](https://blog.hellostepchange.com/blog/topic/agl-smarter-working) - [Abercrombie & Fitch (1)](https://blog.hellostepchange.com/blog/topic/abercrombie-fitch) - [Acquisition (1)](https://blog.hellostepchange.com/blog/topic/acquisition) - [Apple (1)](https://blog.hellostepchange.com/blog/topic/apple) - [Bias (1)](https://blog.hellostepchange.com/blog/topic/bias) - [COVID-19 (1)](https://blog.hellostepchange.com/blog/topic/covid-19) - [CRM (1)](https://blog.hellostepchange.com/blog/topic/crm) - [Cause-Related Marketing (1)](https://blog.hellostepchange.com/blog/topic/cause-related-marketing) - [Change Management (1)](https://blog.hellostepchange.com/blog/topic/change-management) - [Complete Step Change (1)](https://blog.hellostepchange.com/blog/topic/complete-step-change) - [Comunet (1)](https://blog.hellostepchange.com/blog/topic/comunet) - [Confirmation Bias (1)](https://blog.hellostepchange.com/blog/topic/confirmation-bias) - [Dame Anita Roddick (1)](https://blog.hellostepchange.com/blog/topic/dame-anita-roddick) - [Daniel Kahneman (1)](https://blog.hellostepchange.com/blog/topic/daniel-kahneman) - [Database (1)](https://blog.hellostepchange.com/blog/topic/database) - [Dean Mannix (1)](https://blog.hellostepchange.com/blog/topic/dean-mannix) - [Design (1)](https://blog.hellostepchange.com/blog/topic/design) - [Disciplines (1)](https://blog.hellostepchange.com/blog/topic/disciplines) - [Distribution (1)](https://blog.hellostepchange.com/blog/topic/distribution) - [Drone Racing (1)](https://blog.hellostepchange.com/blog/topic/drone-racing) - [Dual Transformation (1)](https://blog.hellostepchange.com/blog/topic/dual-transformation) - [Elon Musk (1)](https://blog.hellostepchange.com/blog/topic/elon-musk) - [End of Financial Year (1)](https://blog.hellostepchange.com/blog/topic/end-of-financial-year) - [Execution (1)](https://blog.hellostepchange.com/blog/topic/execution) - [Exponential Organizations (1)](https://blog.hellostepchange.com/blog/topic/exponential-organizations) - [Financial Services (1)](https://blog.hellostepchange.com/blog/topic/financial-services) - [Financial Year (1)](https://blog.hellostepchange.com/blog/topic/financial-year) - [Fisher Price (1)](https://blog.hellostepchange.com/blog/topic/fisher-price) - [Ford (1)](https://blog.hellostepchange.com/blog/topic/ford) - [Fundamental Attribution Error (1)](https://blog.hellostepchange.com/blog/topic/fundamental-attribution-error) - [Gamblers Fallacy (1)](https://blog.hellostepchange.com/blog/topic/gamblers-fallacy) - [Gamification (1)](https://blog.hellostepchange.com/blog/topic/gamification) - [Google (1)](https://blog.hellostepchange.com/blog/topic/google) - [Gorilla Glass (1)](https://blog.hellostepchange.com/blog/topic/gorilla-glass) - [Growth Hacking (1)](https://blog.hellostepchange.com/blog/topic/growth-hacking) - [Hackers (1)](https://blog.hellostepchange.com/blog/topic/hackers) - [Henry Ford (1)](https://blog.hellostepchange.com/blog/topic/henry-ford) - [Hospitality (1)](https://blog.hellostepchange.com/blog/topic/hospitality) - [Ice Bucket Challenge (1)](https://blog.hellostepchange.com/blog/topic/ice-bucket-challenge) - [Ideation Process (1)](https://blog.hellostepchange.com/blog/topic/ideation-process) - [Influence (1)](https://blog.hellostepchange.com/blog/topic/influence) - [Institute of Change (1)](https://blog.hellostepchange.com/blog/topic/institute-of-change) - [Ladder of Inference (1)](https://blog.hellostepchange.com/blog/topic/ladder-of-inference) - [Lanrex (1)](https://blog.hellostepchange.com/blog/topic/lanrex) - [Launching an App (1)](https://blog.hellostepchange.com/blog/topic/launching-an-app) - [Lee Se-Dol (1)](https://blog.hellostepchange.com/blog/topic/lee-se-dol) - [Mahatma Gandhi (1)](https://blog.hellostepchange.com/blog/topic/mahatma-gandhi) - [Mark W. Johnson (1)](https://blog.hellostepchange.com/blog/topic/mark-w-johnson) - [Marketing (1)](https://blog.hellostepchange.com/blog/topic/marketing) - [Marshall Van Alstyne (1)](https://blog.hellostepchange.com/blog/topic/marshall-van-alstyne) - [Mcdonald's (1)](https://blog.hellostepchange.com/blog/topic/mcdonalds) - [Microsoft (1)](https://blog.hellostepchange.com/blog/topic/microsoft) - [Mission Statement (1)](https://blog.hellostepchange.com/blog/topic/mission-statement) - [Newsreel (1)](https://blog.hellostepchange.com/blog/topic/newsreel) - [Online Streaming (1)](https://blog.hellostepchange.com/blog/topic/online-streaming) - [Our Work (1)](https://blog.hellostepchange.com/blog/topic/our-work) - [PPC (1)](https://blog.hellostepchange.com/blog/topic/ppc) - [Pepper the Robot (1)](https://blog.hellostepchange.com/blog/topic/pepper-the-robot) - [Persuasion (1)](https://blog.hellostepchange.com/blog/topic/persuasion) - [Platform Revolution (1)](https://blog.hellostepchange.com/blog/topic/platform-revolution) - [Presuasion (1)](https://blog.hellostepchange.com/blog/topic/presuasion) - [Professional Services (1)](https://blog.hellostepchange.com/blog/topic/professional-services) - [Property (1)](https://blog.hellostepchange.com/blog/topic/property) - [ROSS (1)](https://blog.hellostepchange.com/blog/topic/ross) - [Range Architecture (1)](https://blog.hellostepchange.com/blog/topic/range-architecture) - [Real Estate (1)](https://blog.hellostepchange.com/blog/topic/real-estate) - [Reality Distortion Field (1)](https://blog.hellostepchange.com/blog/topic/reality-distortion-field) - [Reporting (1)](https://blog.hellostepchange.com/blog/topic/reporting) - [Robert Cialdini (1)](https://blog.hellostepchange.com/blog/topic/robert-cialdini) - [Robots (1)](https://blog.hellostepchange.com/blog/topic/robots) - [SalesITV (1)](https://blog.hellostepchange.com/blog/topic/salesitv) - [Salim Ismail (1)](https://blog.hellostepchange.com/blog/topic/salim-ismail) - [Sean Covey (1)](https://blog.hellostepchange.com/blog/topic/sean-covey) - [Selling Persuasively (1)](https://blog.hellostepchange.com/blog/topic/selling-persuasively) - [Smart Risk (1)](https://blog.hellostepchange.com/blog/topic/smart-risk) - [Start-Up (1)](https://blog.hellostepchange.com/blog/topic/start-up) - [Sustaining Change (1)](https://blog.hellostepchange.com/blog/topic/sustaining-change) - [The 4 Ps (1)](https://blog.hellostepchange.com/blog/topic/the-4-ps) - [The Body Shop (1)](https://blog.hellostepchange.com/blog/topic/the-body-shop) - [The Invoice Market (1)](https://blog.hellostepchange.com/blog/topic/the-invoice-market) - [ToBeMe (1)](https://blog.hellostepchange.com/blog/topic/tobeme) - [Tracking (1)](https://blog.hellostepchange.com/blog/topic/tracking) - [Travel (1)](https://blog.hellostepchange.com/blog/topic/travel) - [Unicorns (1)](https://blog.hellostepchange.com/blog/topic/unicorns) - [VUCA World (1)](https://blog.hellostepchange.com/blog/topic/vuca-world) - [Viral (1)](https://blog.hellostepchange.com/blog/topic/viral) - [Volvo (1)](https://blog.hellostepchange.com/blog/topic/volvo) - [Walter Isaacson (1)](https://blog.hellostepchange.com/blog/topic/walter-isaacson) - [Warren Buffet (1)](https://blog.hellostepchange.com/blog/topic/warren-buffet) - [Water Jet Cutting (1)](https://blog.hellostepchange.com/blog/topic/water-jet-cutting) - [Wintergartan Marble Machine (1)](https://blog.hellostepchange.com/blog/topic/wintergartan-marble-machine) - [Women in the Workplace (1)](https://blog.hellostepchange.com/blog/topic/women-in-the-workplace) - [YouTube (1)](https://blog.hellostepchange.com/blog/topic/youtube) - [Zoom Pavillion (1)](https://blog.hellostepchange.com/blog/topic/zoom-pavillion) - [alcohol (1)](https://blog.hellostepchange.com/blog/topic/alcohol) - [crowd sourcing (1)](https://blog.hellostepchange.com/blog/topic/crowd-sourcing) - [eDMs (1)](https://blog.hellostepchange.com/blog/topic/edms) - [eLearning (1)](https://blog.hellostepchange.com/blog/topic/elearning) - [eSports (1)](https://blog.hellostepchange.com/blog/topic/esports) - [exponential marketing (1)](https://blog.hellostepchange.com/blog/topic/exponential-marketing) - [iPhone (1)](https://blog.hellostepchange.com/blog/topic/iphone) - [invisible communications (1)](https://blog.hellostepchange.com/blog/topic/invisible-communications) - [linkedin (1)](https://blog.hellostepchange.com/blog/topic/linkedin) - [robot (1)](https://blog.hellostepchange.com/blog/topic/robot) - [thinking (1)](https://blog.hellostepchange.com/blog/topic/thinking) More ### Related posts [Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us) [![Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/hubfs/ChatGPT%20Image%20Jul%2014%2c%202026%2c%2004_30_20%20PM.png)](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us) [The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us) [![The Purpose Payback](https://blog.hellostepchange.com/hubfs/Teamwork.jpg)](https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us) [Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us) [![Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/hubfs/Teamwork.jpg)](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us) [3 Ways To Prepare Your Business For Disruption](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption?hsLang=en-us) [![3 Ways To Prepare Your Business For Disruption](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategy-2020.001.jpeg)](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption?hsLang=en-us) [Are You Marketing Backwards?](https://blog.hellostepchange.com/blog/are-you-marketing-backwards?hsLang=en-us) [![Are You Marketing Backwards?](https://blog.hellostepchange.com/hubfs/BLOG/are_you_marketing_backwards_featured.png)](https://blog.hellostepchange.com/blog/are-you-marketing-backwards?hsLang=en-us) [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs?hsLang=en-us) [![6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/identify-unmet-customer-needs.jpg)](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs?hsLang=en-us) [Invest with Confidence: 6 Questions to Unlock Business Opportunities](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities?hsLang=en-us) [![Invest with Confidence: 6 Questions to Unlock Business Opportunities](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/art_mcescher_how-to-find-clear-business-opportunities.jpg)](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities?hsLang=en-us) [Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us) [![Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/hubfs/Gamification-big.jpg)](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us) [Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us) [![Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/how-much-should-you-spend-on-marketing.jpg)](https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us) [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar?hsLang=en-us) [![The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar?hsLang=en-us) [Pre-Suasion: 5 Tactics To Grab Attention in an Overloaded World](https://blog.hellostepchange.com/blog/presuasion-5-tactics-to-grab-attention-in-an-overloaded-world?hsLang=en-us) [![Pre-Suasion: 5 Tactics To Grab Attention in an Overloaded World](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/ecommerce-marketing-automation.jpeg)](https://blog.hellostepchange.com/blog/presuasion-5-tactics-to-grab-attention-in-an-overloaded-world?hsLang=en-us) [Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum?hsLang=en-us) [![Knowledge Nugget: 11 Team Productivity Issues You Can Solve With Scrum](https://blog.hellostepchange.com/hubfs/Teamwork.jpg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-11-team-productivity-issues-you-can-solve-with-scrum?hsLang=en-us) [Knowledge Nuggets: Exponential Organizations](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations?hsLang=en-us) [![Knowledge Nuggets: Exponential Organizations](https://blog.hellostepchange.com/hubfs/FF75E165-1EFD-4233-9965-5B0AA1E72647_4_5005_c.jpeg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations?hsLang=en-us) [KNOWLEDGE NUGGETS: EXPONENTIAL ORGANIZATIONS 2.0](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0?hsLang=en-us) [![KNOWLEDGE NUGGETS: EXPONENTIAL ORGANIZATIONS 2.0](https://blog.hellostepchange.com/hubfs/BLOG/Posts/6-Culture/Ways_of_Being/Step%20Change%20in%20Action/system-thinking.jpeg)](https://blog.hellostepchange.com/blog/knowledge-nuggets-exponential-organizations-2.0?hsLang=en-us) [The Business Models behind the Best Billion-Dollar Unicorns](https://blog.hellostepchange.com/blog/the-business-models-behind-the-best-billion-dollar-unicorns?hsLang=en-us) [![The Business Models behind the Best Billion-Dollar Unicorns](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/billion-dollar-unicorns.jpg)](https://blog.hellostepchange.com/blog/the-business-models-behind-the-best-billion-dollar-unicorns?hsLang=en-us) ### Recent posts [Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us) July 14, 2026 [The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us) April 15, 2026 [Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us) February 20, 2026 [3 Ways To Prepare Your Business For Disruption](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption?hsLang=en-us) January 29, 2026 [Are You Marketing Backwards?](https://blog.hellostepchange.com/blog/are-you-marketing-backwards?hsLang=en-us) November 27, 2025 [6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs?hsLang=en-us) August 28, 2025 [Invest with Confidence: 6 Questions to Unlock Business Opportunities](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities?hsLang=en-us) July 31, 2025 [EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet?hsLang=en-us) June 25, 2025 [Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us) May 29, 2025 [Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us) April 24, 2025 ### To get to know you better, please fill in the field below. Search this site on Google Go - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/about/) - [Work](http://www.hellostepchange.com/work/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) [Step Change, Unit A1/35 – 39 Bourke Rd,NSW 2015, Alexandria, Sydney, NSW, 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z/data=!3m1!4b1!4m5!3m4!1s0x6b12ae3f1d1e23a5:0xa511ea8112c34020!8m2!3d-33.8705301!4d151.1974826")(02) 8030 8655 ![](https://www.facebook.com/tr?id=139956076415977&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Step Change", "url" : "https://blog.hellostepchange.com/blog/author/step-change" }, "dateModified" : "2021-04-28T07:37:16.921Z", "datePublished" : "2020-05-08T05:27:11.000Z", "headline" : "Knowledge Nuggets: Delivering Happiness", "image" : [ "https://blog.hellostepchange.com/hubfs/photo-1533228876829-65c94e7b5025.jpeg" ], "mainEntityOfPage" : { "@id" : "https://blog.hellostepchange.com/blog/knowledge-nuggets-deliveringhappiness-0", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.hellostepchange.com/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png" }, "name" : "Who How Global Pty Ltd" } } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://blog.hellostepchange.com/media-transcripts/29052354698/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://2337212.fs1.hubspotusercontent-na1.net/hubfs/2337212/Knowledge%20Nuggets%2011.mp4", "dateModified" : "2025-07-17T11:53:18.343Z", "duration" : "PT4M38.4S", "height" : 1080, "name" : "Knowledge Nuggets 11", "thumbnailUrl" : "https://2337212.fs1.hubspotusercontent-na1.net/hubfs/2337212/Knowledge%20Nuggets%2011.mp4/medium.jpg?t=1752753198343", "uploadDate" : "2020-05-05T05:27:37.999Z", "width" : 1920 } ```