---
title: "Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry"
description: "The applications of Blockchain technology, the robotic attorney Ross and \neLearning - the threat to Universities"
image: https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/photo-1418225162054-0f773a996f9e.jpg
---

[![Step Change White Logo](https://blog.hellostepchange.com/hs-fs/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png?width=208&height=36&name=SC%20-%20Logo_Full%20-%20White%20+%20Colour.png)](http://www.hellostepchange.com/?__hstc=45788219.b3896949ac4325b4833c9f227aad12ee.1788765059220.1788765059220.1788765059220.1&__hssc=45788219.1.1788765059220&__hsfp=f27fa453a3b88fbe5f30c0a77d91c2c9)

- [Home](https://www.hellostepchange.com/)
- [About](https://www.hellostepchange.com/about/) 
    - [About](https://www.hellostepchange.com/about/)
    - [Careers](https://www.hellostepchange.com/careers/)
- [Services](https://www.hellostepchange.com/about/) 
    - [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC)
    - [Brand and Messaging](https://www.hellostepchange.com/cut-through-brand-stories/)
    - [Marketing Plans](https://www.hellostepchange.com/practical-marketing-plans/)
    - [Business Strategies](https://www.hellostepchange.com/agile-business-strategies/)
    - [Value Propositions](https://www.hellostepchange.com/value-propositions/)
    - [Content](https://www.hellostepchange.com/content-production/)
    - [Predatory Marketing](https://www.hellostepchange.com/predatory-marketing-2/)
- [Work](http://www.hellostepchange.com/work/) 
    - [Testimonials](https://www.hellostepchange.com/testimonials/)
- [Speaking](https://www.hellostepchange.com/speaking/)
- [Blog](https://blog.hellostepchange.com/blog/) 
    - [History's Greatest Strategists](https://info.hellostepchange.com/hgs)
    - [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets)
    - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)
    - [Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales)
    - [Branding](https://blog.hellostepchange.com/blog/topic/branding)
    - [Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership)
    - [Digital](https://blog.hellostepchange.com/blog/topic/digital)
    - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy)
    - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity)
- [Contact](https://www.hellostepchange.com/contact/)
- [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655)

May 20, 2016

# Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry

May 20, 2016

# Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry

[Technology](https://blog.hellostepchange.com/blog/topic/technology), [eLearning](https://blog.hellostepchange.com/blog/topic/elearning), [ROSS](https://blog.hellostepchange.com/blog/topic/ross), [robot](https://blog.hellostepchange.com/blog/topic/robot), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)

**1. Blockchain Technology: The Gift That Keeps Giving**

Blockchain technology (a method of storing data in ‘blocks’ of transactions) can replace contracts and give you autonomy over your data. The rise of the Bitcoin has brought Blockchain technology into the mainstream. Not only have large financial corporations like [J.P Morgan begun trialling the technology,](http://www.wsj.com/articles/one-place-j-p-morgan-is-boosting-spending-fintech-1456172040) the music industry, the legal industry and the social media world have embraced the technology with open arms.

[Mycelia](http://qz.com/620454/imogen-heap-wants-to-use-blockchain-technology-to-revolutionize-the-music-industry/) – a startup founded by [Imogen Heap](https://en.wikipedia.org/wiki/Imogen_Heap) uses blockchain technology to integrate [‘smart contracts’](https://smartcontract.com/) enabling musicians to sell directly to consumers without an intermediary. [Ascribe](https://www.ascribe.io/) allows artists to sell their work with digital watermarks where the transfer of the art piece is similar to the way [Bitcoins](https://bitcoin.org/en/) are transferred to another person’s ‘wallet’. Enigma, addresses the problem of data privacy. Developed by [MIT](http://web.mit.edu/), it allows people to own and control their own data without allowing the social network they’re using to access or use their data. 

**2. Law Practice Hires a Robot**  
[Baker & Hostetler](http://www.bakerlaw.com/) has hired [IBM’s artificially intelligent robot Ross](http://www.rossintelligence.com/), and they are not the only one. You can ask Ross a legal question in plain English and he will read through the entire body of law, giving you a cited answer from legislation, case law and secondary sources.

Ross will decrease the time spent on research by narrowing answers down to the most relevant. He remains up to speed on the latest legislative changes by tracking developments relating to a specific case. [In just seconds](http://abovethelaw.com/2016/05/bakerhostetler-hires-a-i-lawyer-ushers-in-the-legal-apocalypse/), Ross can gather the amount of case law that a young lawyer would gather in 15 hours. According to the founder and CEO, [Andrew Arruda](https://www.linkedin.com/in/andrewarruda), other legal firms have also signed licenses with Ross and announcements are to follow shortly.

**3. eLearning: The $107 billion industry**  
Technology is disrupting education. The rise of eLearning platforms like [Udemy](https://www.udemy.com/), [Coursera](https://www.coursera.org/) and Khan Academy is driving the $107 billion industry. eLearning bridges the gap that traditional education leaves – flexibility, affordability and control.

### It places pressure on Universities to innovate as certifications and degrees can now be obtained online for a fraction of the price of a University degree. The drive for modularity in content and video-based learning has pushed the likes of MIT, Stanford and Harvard to offer qualifications online to remain competitive. Students can now select niche skills they want to acquire without having to opt into an entire degree – and all in the comfort of their own home. Written by Lina Lau, *Special Projects* at *Step Change*

![Step Change Marketing](https://app.hubspot.com/settings/avatar/75476764b4a90ef5ea5be3e3760dc7dc)

### Written by [Step Change Marketing](https://blog.hellostepchange.com/blog/author/step-change-marketing)

Step Change is a strategically-led digital creative agency – if that sounds like we do it all, its because we do. We have created a space where strategy meets creativity, working together to create a full ground-up digital offering to challenger businesses.

 Tagged: [Technology](https://blog.hellostepchange.com/blog/topic/technology), [eLearning](https://blog.hellostepchange.com/blog/topic/elearning), [ROSS](https://blog.hellostepchange.com/blog/topic/ross), [robot](https://blog.hellostepchange.com/blog/topic/robot), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy)

Share

[Tweet](https://twitter.com/share)

 Comments (0)

Older Post[Intuitive Web Design: Customer Journey Mapping](https://blog.hellostepchange.com/blog/intuitive-web-design?hsLang=en-us)

Newer Post[3 Common Biases Affecting Your Decision-Making](https://blog.hellostepchange.com/blog/common-biases-affecting-decision-making?hsLang=en-us)

### Categories

- [Marketing Strategy (203)](https://blog.hellostepchange.com/blog/topic/marketing-strategy)
- [Business Strategy (107)](https://blog.hellostepchange.com/blog/topic/business-strategy)
- [Digital (107)](https://blog.hellostepchange.com/blog/topic/digital)
- [B2B Sales (68)](https://blog.hellostepchange.com/blog/topic/b2b-sales)
- [Culture & Leadership (62)](https://blog.hellostepchange.com/blog/topic/culture-leadership)
- [Branding (59)](https://blog.hellostepchange.com/blog/topic/branding)
- [Step Change (59)](https://blog.hellostepchange.com/blog/topic/step-change)
- [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist)
- [Ashton Bishop (35)](https://blog.hellostepchange.com/blog/topic/ashton-bishop)
- [Business Growth (26)](https://blog.hellostepchange.com/blog/topic/business-growth)
- [Customer Centricity (26)](https://blog.hellostepchange.com/blog/topic/customer-centricity)
- [Predatory Marketing (25)](https://blog.hellostepchange.com/blog/topic/predatory-marketing)
- [Content Marketing (24)](https://blog.hellostepchange.com/blog/topic/content-marketing)
- [Creativity (22)](https://blog.hellostepchange.com/blog/topic/creativity)
- [Disruption (20)](https://blog.hellostepchange.com/blog/topic/disruption)
- [Knowledge Nuggets (20)](https://blog.hellostepchange.com/blog/topic/knowledge-nuggets)
- [Decision Making (19)](https://blog.hellostepchange.com/blog/topic/decision-making)
- [History's Greatest Strategists (18)](https://blog.hellostepchange.com/blog/topic/historys-greatest-strategists)
- [Brand Archetypes (15)](https://blog.hellostepchange.com/blog/topic/brand-archetypes)
- [Finance (15)](https://blog.hellostepchange.com/blog/topic/finance)
- [Power of Model Thinking (14)](https://blog.hellostepchange.com/blog/topic/power-of-model-thinking)
- [Innovation (13)](https://blog.hellostepchange.com/blog/topic/innovation)
- [2 Minutes On (12)](https://blog.hellostepchange.com/blog/topic/2-minutes-on)
- [Scale (12)](https://blog.hellostepchange.com/blog/topic/scale)
- [Challenger Brands (11)](https://blog.hellostepchange.com/blog/topic/challenger-brands)
- [Artificial Intelligence (10)](https://blog.hellostepchange.com/blog/topic/artificial-intelligence)
- [Powerful Presence (10)](https://blog.hellostepchange.com/blog/topic/powerful-presence)
- [Technology (10)](https://blog.hellostepchange.com/blog/topic/technology)
- [Alignment (9)](https://blog.hellostepchange.com/blog/topic/alignment)
- [Customer Journey (9)](https://blog.hellostepchange.com/blog/topic/customer-journey)
- [Marketing Automation (8)](https://blog.hellostepchange.com/blog/topic/marketing-automation)
- [Better Insights (7)](https://blog.hellostepchange.com/blog/topic/better-insights)
- [Better Questions (7)](https://blog.hellostepchange.com/blog/topic/better-questions)
- [Business Opportunities (7)](https://blog.hellostepchange.com/blog/topic/business-opportunities)
- [High Performing Teams (7)](https://blog.hellostepchange.com/blog/topic/high-performing-teams)
- [Norman Chorn (7)](https://blog.hellostepchange.com/blog/topic/norman-chorn)
- [Popular Posts (7)](https://blog.hellostepchange.com/blog/topic/popular-posts)
- [Strategic Planning (7)](https://blog.hellostepchange.com/blog/topic/strategic-planning)
- [Agile (6)](https://blog.hellostepchange.com/blog/topic/agile)
- [Brand Positioning (6)](https://blog.hellostepchange.com/blog/topic/brand-positioning)
- [Healthcare (6)](https://blog.hellostepchange.com/blog/topic/healthcare)
- [Productivity (6)](https://blog.hellostepchange.com/blog/topic/productivity)
- [Strategy Frameworks (6)](https://blog.hellostepchange.com/blog/topic/strategy-frameworks)
- [Brand Building (5)](https://blog.hellostepchange.com/blog/topic/brand-building)
- [Exclusive Interview (5)](https://blog.hellostepchange.com/blog/topic/exclusive-interview)
- [Fintech (5)](https://blog.hellostepchange.com/blog/topic/fintech)
- [Invisible Marketing (5)](https://blog.hellostepchange.com/blog/topic/invisible-marketing)
- [Leadership (5)](https://blog.hellostepchange.com/blog/topic/leadership)
- [Personal Growth (5)](https://blog.hellostepchange.com/blog/topic/personal-growth)
- [Retail (5)](https://blog.hellostepchange.com/blog/topic/retail)
- [Transformation (5)](https://blog.hellostepchange.com/blog/topic/transformation)
- [Aged Care (4)](https://blog.hellostepchange.com/blog/topic/aged-care)
- [Blue Print (4)](https://blog.hellostepchange.com/blog/topic/blue-print)
- [Differentiation (4)](https://blog.hellostepchange.com/blog/topic/differentiation)
- [Digital Marketing (4)](https://blog.hellostepchange.com/blog/topic/digital-marketing)
- [Digital Revolution (4)](https://blog.hellostepchange.com/blog/topic/digital-revolution)
- [Email Sales (4)](https://blog.hellostepchange.com/blog/topic/email-sales)
- [FMCG (4)](https://blog.hellostepchange.com/blog/topic/fmcg)
- [Marketing Technology (4)](https://blog.hellostepchange.com/blog/topic/marketing-technology)
- [Power of Decision (4)](https://blog.hellostepchange.com/blog/topic/power-of-decision)
- [Referral Relationships (4)](https://blog.hellostepchange.com/blog/topic/referral-relationships)
- [Saas (4)](https://blog.hellostepchange.com/blog/topic/saas)
- [Smart Decision System (4)](https://blog.hellostepchange.com/blog/topic/smart-decision-system)
- [Standing Out (4)](https://blog.hellostepchange.com/blog/topic/standing-out)
- [Success Principles (4)](https://blog.hellostepchange.com/blog/topic/success-principles)
- [Team Efficiency (4)](https://blog.hellostepchange.com/blog/topic/team-efficiency)
- [underdog marketing (4)](https://blog.hellostepchange.com/blog/topic/underdog-marketing)
- [Augmented Reality (3)](https://blog.hellostepchange.com/blog/topic/augmented-reality)
- [Brand Saliency (3)](https://blog.hellostepchange.com/blog/topic/brand-saliency)
- [Conversion (3)](https://blog.hellostepchange.com/blog/topic/conversion)
- [Distinctive Brand (3)](https://blog.hellostepchange.com/blog/topic/distinctive-brand)
- [Ecommerce (3)](https://blog.hellostepchange.com/blog/topic/ecommerce)
- [Increase Sales (3)](https://blog.hellostepchange.com/blog/topic/increase-sales)
- [Lean Principles (3)](https://blog.hellostepchange.com/blog/topic/lean-principles)
- [Marketing Funnel (3)](https://blog.hellostepchange.com/blog/topic/marketing-funnel)
- [Re-engage Database (3)](https://blog.hellostepchange.com/blog/topic/re-engage-database)
- [SEO (3)](https://blog.hellostepchange.com/blog/topic/seo)
- [Sales (3)](https://blog.hellostepchange.com/blog/topic/sales)
- [Social Media (3)](https://blog.hellostepchange.com/blog/topic/social-media)
- [Software (3)](https://blog.hellostepchange.com/blog/topic/software)
- [Animation (2)](https://blog.hellostepchange.com/blog/topic/animation)
- [Bendy Phones (2)](https://blog.hellostepchange.com/blog/topic/bendy-phones)
- [Better World (2)](https://blog.hellostepchange.com/blog/topic/better-world)
- [Board (2)](https://blog.hellostepchange.com/blog/topic/board)
- [Business Model (2)](https://blog.hellostepchange.com/blog/topic/business-model)
- [Construction (2)](https://blog.hellostepchange.com/blog/topic/construction)
- [Culture (2)](https://blog.hellostepchange.com/blog/topic/culture)
- [Digital Economy (2)](https://blog.hellostepchange.com/blog/topic/digital-economy)
- [Domenico de Rosa (2)](https://blog.hellostepchange.com/blog/topic/domenico-de-rosa)
- [Email Marketing (2)](https://blog.hellostepchange.com/blog/topic/email-marketing)
- [Gaming (2)](https://blog.hellostepchange.com/blog/topic/gaming)
- [Internet (2)](https://blog.hellostepchange.com/blog/topic/internet)
- [Marketing Budget (2)](https://blog.hellostepchange.com/blog/topic/marketing-budget)
- [Measures That Matter (2)](https://blog.hellostepchange.com/blog/topic/measures-that-matter)
- [Not-for-Profits (2)](https://blog.hellostepchange.com/blog/topic/not-for-profits)
- [Pharmaceutical (2)](https://blog.hellostepchange.com/blog/topic/pharmaceutical)
- [Sales Strategy (2)](https://blog.hellostepchange.com/blog/topic/sales-strategy)
- [Scenario Planning (2)](https://blog.hellostepchange.com/blog/topic/scenario-planning)
- [Scrum (2)](https://blog.hellostepchange.com/blog/topic/scrum)
- [Steve Jobs (2)](https://blog.hellostepchange.com/blog/topic/steve-jobs)
- [The Big 6 Challenges (2)](https://blog.hellostepchange.com/blog/topic/the-big-6-challenges)
- [Thinking Models (2)](https://blog.hellostepchange.com/blog/topic/thinking-models)
- [Thinking Routines (2)](https://blog.hellostepchange.com/blog/topic/thinking-routines)
- [UX (2)](https://blog.hellostepchange.com/blog/topic/ux)
- [Value Proposition (2)](https://blog.hellostepchange.com/blog/topic/value-proposition)
- [Virtual Reality (2)](https://blog.hellostepchange.com/blog/topic/virtual-reality)
- [manifesto (2)](https://blog.hellostepchange.com/blog/topic/manifesto)
- [5G Wireless (1)](https://blog.hellostepchange.com/blog/topic/5g-wireless)
- [AGL Smarter Working (1)](https://blog.hellostepchange.com/blog/topic/agl-smarter-working)
- [Abercrombie & Fitch (1)](https://blog.hellostepchange.com/blog/topic/abercrombie-fitch)
- [Acquisition (1)](https://blog.hellostepchange.com/blog/topic/acquisition)
- [Apple (1)](https://blog.hellostepchange.com/blog/topic/apple)
- [Bias (1)](https://blog.hellostepchange.com/blog/topic/bias)
- [COVID-19 (1)](https://blog.hellostepchange.com/blog/topic/covid-19)
- [CRM (1)](https://blog.hellostepchange.com/blog/topic/crm)
- [Cause-Related Marketing (1)](https://blog.hellostepchange.com/blog/topic/cause-related-marketing)
- [Change Management (1)](https://blog.hellostepchange.com/blog/topic/change-management)
- [Complete Step Change (1)](https://blog.hellostepchange.com/blog/topic/complete-step-change)
- [Comunet (1)](https://blog.hellostepchange.com/blog/topic/comunet)
- [Confirmation Bias (1)](https://blog.hellostepchange.com/blog/topic/confirmation-bias)
- [Dame Anita Roddick (1)](https://blog.hellostepchange.com/blog/topic/dame-anita-roddick)
- [Daniel Kahneman (1)](https://blog.hellostepchange.com/blog/topic/daniel-kahneman)
- [Database (1)](https://blog.hellostepchange.com/blog/topic/database)
- [Dean Mannix (1)](https://blog.hellostepchange.com/blog/topic/dean-mannix)
- [Design (1)](https://blog.hellostepchange.com/blog/topic/design)
- [Disciplines (1)](https://blog.hellostepchange.com/blog/topic/disciplines)
- [Distribution (1)](https://blog.hellostepchange.com/blog/topic/distribution)
- [Drone Racing (1)](https://blog.hellostepchange.com/blog/topic/drone-racing)
- [Dual Transformation (1)](https://blog.hellostepchange.com/blog/topic/dual-transformation)
- [Elon Musk (1)](https://blog.hellostepchange.com/blog/topic/elon-musk)
- [End of Financial Year (1)](https://blog.hellostepchange.com/blog/topic/end-of-financial-year)
- [Execution (1)](https://blog.hellostepchange.com/blog/topic/execution)
- [Exponential Organizations (1)](https://blog.hellostepchange.com/blog/topic/exponential-organizations)
- [Financial Services (1)](https://blog.hellostepchange.com/blog/topic/financial-services)
- [Financial Year (1)](https://blog.hellostepchange.com/blog/topic/financial-year)
- [Fisher Price (1)](https://blog.hellostepchange.com/blog/topic/fisher-price)
- [Ford (1)](https://blog.hellostepchange.com/blog/topic/ford)
- [Fundamental Attribution Error (1)](https://blog.hellostepchange.com/blog/topic/fundamental-attribution-error)
- [Gamblers Fallacy (1)](https://blog.hellostepchange.com/blog/topic/gamblers-fallacy)
- [Gamification (1)](https://blog.hellostepchange.com/blog/topic/gamification)
- [Google (1)](https://blog.hellostepchange.com/blog/topic/google)
- [Gorilla Glass (1)](https://blog.hellostepchange.com/blog/topic/gorilla-glass)
- [Growth Hacking (1)](https://blog.hellostepchange.com/blog/topic/growth-hacking)
- [Hackers (1)](https://blog.hellostepchange.com/blog/topic/hackers)
- [Henry Ford (1)](https://blog.hellostepchange.com/blog/topic/henry-ford)
- [Hospitality (1)](https://blog.hellostepchange.com/blog/topic/hospitality)
- [Ice Bucket Challenge (1)](https://blog.hellostepchange.com/blog/topic/ice-bucket-challenge)
- [Ideation Process (1)](https://blog.hellostepchange.com/blog/topic/ideation-process)
- [Influence (1)](https://blog.hellostepchange.com/blog/topic/influence)
- [Institute of Change (1)](https://blog.hellostepchange.com/blog/topic/institute-of-change)
- [Ladder of Inference (1)](https://blog.hellostepchange.com/blog/topic/ladder-of-inference)
- [Lanrex (1)](https://blog.hellostepchange.com/blog/topic/lanrex)
- [Launching an App (1)](https://blog.hellostepchange.com/blog/topic/launching-an-app)
- [Lee Se-Dol (1)](https://blog.hellostepchange.com/blog/topic/lee-se-dol)
- [Mahatma Gandhi (1)](https://blog.hellostepchange.com/blog/topic/mahatma-gandhi)
- [Mark W. Johnson (1)](https://blog.hellostepchange.com/blog/topic/mark-w-johnson)
- [Marketing (1)](https://blog.hellostepchange.com/blog/topic/marketing)
- [Marshall Van Alstyne (1)](https://blog.hellostepchange.com/blog/topic/marshall-van-alstyne)
- [Mcdonald's (1)](https://blog.hellostepchange.com/blog/topic/mcdonalds)
- [Microsoft (1)](https://blog.hellostepchange.com/blog/topic/microsoft)
- [Mission Statement (1)](https://blog.hellostepchange.com/blog/topic/mission-statement)
- [Newsreel (1)](https://blog.hellostepchange.com/blog/topic/newsreel)
- [Online Streaming (1)](https://blog.hellostepchange.com/blog/topic/online-streaming)
- [Our Work (1)](https://blog.hellostepchange.com/blog/topic/our-work)
- [PPC (1)](https://blog.hellostepchange.com/blog/topic/ppc)
- [Pepper the Robot (1)](https://blog.hellostepchange.com/blog/topic/pepper-the-robot)
- [Persuasion (1)](https://blog.hellostepchange.com/blog/topic/persuasion)
- [Platform Revolution (1)](https://blog.hellostepchange.com/blog/topic/platform-revolution)
- [Presuasion (1)](https://blog.hellostepchange.com/blog/topic/presuasion)
- [Professional Services (1)](https://blog.hellostepchange.com/blog/topic/professional-services)
- [Property (1)](https://blog.hellostepchange.com/blog/topic/property)
- [ROSS (1)](https://blog.hellostepchange.com/blog/topic/ross)
- [Range Architecture (1)](https://blog.hellostepchange.com/blog/topic/range-architecture)
- [Real Estate (1)](https://blog.hellostepchange.com/blog/topic/real-estate)
- [Reality Distortion Field (1)](https://blog.hellostepchange.com/blog/topic/reality-distortion-field)
- [Reporting (1)](https://blog.hellostepchange.com/blog/topic/reporting)
- [Robert Cialdini (1)](https://blog.hellostepchange.com/blog/topic/robert-cialdini)
- [Robots (1)](https://blog.hellostepchange.com/blog/topic/robots)
- [SalesITV (1)](https://blog.hellostepchange.com/blog/topic/salesitv)
- [Salim Ismail (1)](https://blog.hellostepchange.com/blog/topic/salim-ismail)
- [Sean Covey (1)](https://blog.hellostepchange.com/blog/topic/sean-covey)
- [Selling Persuasively (1)](https://blog.hellostepchange.com/blog/topic/selling-persuasively)
- [Smart Risk (1)](https://blog.hellostepchange.com/blog/topic/smart-risk)
- [Start-Up (1)](https://blog.hellostepchange.com/blog/topic/start-up)
- [Sustaining Change (1)](https://blog.hellostepchange.com/blog/topic/sustaining-change)
- [The 4 Ps (1)](https://blog.hellostepchange.com/blog/topic/the-4-ps)
- [The Body Shop (1)](https://blog.hellostepchange.com/blog/topic/the-body-shop)
- [The Invoice Market (1)](https://blog.hellostepchange.com/blog/topic/the-invoice-market)
- [ToBeMe (1)](https://blog.hellostepchange.com/blog/topic/tobeme)
- [Tracking (1)](https://blog.hellostepchange.com/blog/topic/tracking)
- [Travel (1)](https://blog.hellostepchange.com/blog/topic/travel)
- [Unicorns (1)](https://blog.hellostepchange.com/blog/topic/unicorns)
- [VUCA World (1)](https://blog.hellostepchange.com/blog/topic/vuca-world)
- [Viral (1)](https://blog.hellostepchange.com/blog/topic/viral)
- [Volvo (1)](https://blog.hellostepchange.com/blog/topic/volvo)
- [Walter Isaacson (1)](https://blog.hellostepchange.com/blog/topic/walter-isaacson)
- [Warren Buffet (1)](https://blog.hellostepchange.com/blog/topic/warren-buffet)
- [Water Jet Cutting (1)](https://blog.hellostepchange.com/blog/topic/water-jet-cutting)
- [Wintergartan Marble Machine (1)](https://blog.hellostepchange.com/blog/topic/wintergartan-marble-machine)
- [Women in the Workplace (1)](https://blog.hellostepchange.com/blog/topic/women-in-the-workplace)
- [YouTube (1)](https://blog.hellostepchange.com/blog/topic/youtube)
- [Zoom Pavillion (1)](https://blog.hellostepchange.com/blog/topic/zoom-pavillion)
- [alcohol (1)](https://blog.hellostepchange.com/blog/topic/alcohol)
- [crowd sourcing (1)](https://blog.hellostepchange.com/blog/topic/crowd-sourcing)
- [eDMs (1)](https://blog.hellostepchange.com/blog/topic/edms)
- [eLearning (1)](https://blog.hellostepchange.com/blog/topic/elearning)
- [eSports (1)](https://blog.hellostepchange.com/blog/topic/esports)
- [exponential marketing (1)](https://blog.hellostepchange.com/blog/topic/exponential-marketing)
- [iPhone (1)](https://blog.hellostepchange.com/blog/topic/iphone)
- [invisible communications (1)](https://blog.hellostepchange.com/blog/topic/invisible-communications)
- [linkedin (1)](https://blog.hellostepchange.com/blog/topic/linkedin)
- [robot (1)](https://blog.hellostepchange.com/blog/topic/robot)
- [thinking (1)](https://blog.hellostepchange.com/blog/topic/thinking)

More

### Related posts

[10 Key Business Areas Powered with AI: A Guide for Board Members](https://blog.hellostepchange.com/blog/10-key-business-areas-powered-with-ai-a-guide-for-board-members?hsLang=en-us)

[![10 Key Business Areas Powered with AI: A Guide for Board Members](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/marketing-technology.jpg)](https://blog.hellostepchange.com/blog/10-key-business-areas-powered-with-ai-a-guide-for-board-members?hsLang=en-us)

[10 Email Marketing Statistics for Technology and Software Companies](https://blog.hellostepchange.com/blog/10-email-marketing-statistics-for-technology-and-software-companies?hsLang=en-us)

[![10 Email Marketing Statistics for Technology and Software Companies](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/email-marketing-statistics-for-technology-and-software-companies.jpg)](https://blog.hellostepchange.com/blog/10-email-marketing-statistics-for-technology-and-software-companies?hsLang=en-us)

[Full Use of MDF: How to Make the Most of Joint Marketing Funds](https://blog.hellostepchange.com/blog/full-use-of-mdf-how-to-make-the-most-of-joint-marketing-funds?hsLang=en-us)

[![Full Use of MDF: How to Make the Most of Joint Marketing Funds](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/marketing-development-funds.jpg)](https://blog.hellostepchange.com/blog/full-use-of-mdf-how-to-make-the-most-of-joint-marketing-funds?hsLang=en-us)

[Technology Support and Help Desk Trends to Watch in 2017 and Beyond](https://blog.hellostepchange.com/blog/technology-support-and-help-desk-trends-to-watch-in-2017-and-beyond?hsLang=en-us)

[![Technology Support and Help Desk Trends to Watch in 2017 and Beyond](https://blog.hellostepchange.com/hubfs/BLOG/Posts/3-Scale/lanrex-technology-support.jpg)](https://blog.hellostepchange.com/blog/technology-support-and-help-desk-trends-to-watch-in-2017-and-beyond?hsLang=en-us)

[How Technology Is Rapidly Transforming the Future](https://blog.hellostepchange.com/blog/how-technology-is-rapidly-transforming-the-future?hsLang=en-us)

[![How Technology Is Rapidly Transforming the Future](https://blog.hellostepchange.com/hubfs/BLOG/Posts/tech-acceleration.jpeg)](https://blog.hellostepchange.com/blog/how-technology-is-rapidly-transforming-the-future?hsLang=en-us)

[Looking into the Future: Blockchain Technology](https://blog.hellostepchange.com/blog/looking-into-the-future-blockchain-technology?hsLang=en-us)

[![Looking into the Future: Blockchain Technology](https://blog.hellostepchange.com/hubfs/BLOG/Posts/blockchain-technology.jpeg)](https://blog.hellostepchange.com/blog/looking-into-the-future-blockchain-technology?hsLang=en-us)

[The Future of the Internal IT Department](https://blog.hellostepchange.com/blog/future-of-the-internal-it-department?hsLang=en-us)

[![The Future of the Internal IT Department](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/Tools.png)](https://blog.hellostepchange.com/blog/future-of-the-internal-it-department?hsLang=en-us)

[How Virtual Reality Is Already Transforming Your Competitors' Marketing](https://blog.hellostepchange.com/blog/virtual-reality-transforming-marketing?hsLang=en-us)

[![How Virtual Reality Is Already Transforming Your Competitors' Marketing](https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/virtualreality.jpg)](https://blog.hellostepchange.com/blog/virtual-reality-transforming-marketing?hsLang=en-us)

[Brand Marketing Wins Using The Latest Technology Trends](https://blog.hellostepchange.com/blog/brand-marketing-latest-technology-trends?hsLang=en-us)

<https://blog.hellostepchange.com/blog/brand-marketing-latest-technology-trends?hsLang=en-us>

### Recent posts

[Is Your Value Proposition Leaking?](https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us)

July 14, 2026

<https://blog.hellostepchange.com/blog/is-your-value-proposition-leaking?hsLang=en-us>

[The Purpose Payback](https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us)

April 15, 2026

<https://blog.hellostepchange.com/blog/the-purpose-payback?hsLang=en-us>

[Decoded: The Science Behind Why We Buy](https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us)

February 20, 2026

<https://blog.hellostepchange.com/blog/decoded-the-science-behind-why-we-buy?hsLang=en-us>

[3 Ways To Prepare Your Business For Disruption](https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption?hsLang=en-us)

January 29, 2026

<https://blog.hellostepchange.com/blog/three-ways-to-prepare-your-business-for-disruption?hsLang=en-us>

[Are You Marketing Backwards?](https://blog.hellostepchange.com/blog/are-you-marketing-backwards?hsLang=en-us)

November 27, 2025

<https://blog.hellostepchange.com/blog/are-you-marketing-backwards?hsLang=en-us>

[6 Ways to Identify Unmet Customer Needs](https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs?hsLang=en-us)

August 28, 2025

<https://blog.hellostepchange.com/blog/6-ways-to-identify-unmet-customer-needs?hsLang=en-us>

[Invest with Confidence: 6 Questions to Unlock Business Opportunities](https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities?hsLang=en-us)

July 31, 2025

<https://blog.hellostepchange.com/blog/how-to-identify-clear-business-opportunities?hsLang=en-us>

[EOFY Strategy: How to Run a Stop Audit and Set Up Your Best FY Yet](https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet?hsLang=en-us)

June 25, 2025

<https://blog.hellostepchange.com/blog/eofy-strategy-how-to-run-a-stop-audit-and-set-up-your-best-fy-yet?hsLang=en-us>

[Growth Cheat Sheet: 5 Marketing Moves That Won’t Eat Your Budget](https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us)

May 29, 2025

<https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us>

[Marketing Budget: How Much Should You Spend on Marketing?](https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us)

April 24, 2025

<https://blog.hellostepchange.com/blog/marketing-budget?hsLang=en-us>

### To get to know you better, please fill in the field below.

Search this site on Google

Go

- [Home](https://www.hellostepchange.com/)
- [About](https://www.hellostepchange.com/about/)
- [Services](https://www.hellostepchange.com/about/)
- [Work](http://www.hellostepchange.com/work/)
- [Speaking](https://www.hellostepchange.com/speaking/)
- [Blog](https://blog.hellostepchange.com/blog/)
- [Contact](https://www.hellostepchange.com/contact/)
- [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655)

[Step Change, Unit A1/35 – 39 Bourke Rd,NSW 2015, Alexandria, Sydney, NSW, 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z/data=!3m1!4b1!4m5!3m4!1s0x6b12ae3f1d1e23a5:0xa511ea8112c34020!8m2!3d-33.8705301!4d151.1974826")(02) 8030 8655

![](https://www.facebook.com/tr?id=139956076415977&ev=PageView&noscript=1)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Step Change Marketing",
    "url" : "https://blog.hellostepchange.com/blog/author/step-change-marketing"
  },
  "dateModified" : "2022-03-16T23:29:24.190Z",
  "datePublished" : "2016-05-19T14:00:00.000Z",
  "headline" : "Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry",
  "image" : [ "https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/photo-1418225162054-0f773a996f9e.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://blog.hellostepchange.com/blog/blockchain-robotic-attorney-elearning-industry",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://blog.hellostepchange.com/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png"
    },
    "name" : "Who How Global Pty Ltd"
  }
}
```