The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Step Change Marketing

Step Change is a strategically-led digital creative agency – if that sounds like we do it all, its because we do. We have created a space where strategy meets creativity, working together to create a full ground-up digital offering to challenger businesses.

Recent Posts

June 24, 2016

Friday Finds: Microsoft Buys LinkedIn for $26.2 Billion, Robots as Hospital Receptionists, and Who Knew Art Could Come from Surveillance Cameras?

Zoom Pavillion, Acquisition, Pepper the Robot, Marketing Strategy, Microsoft, linkedin

Microsoft’s latest acquisition, Belgium hospitals employing robots, and an art gallery ups the audience’s viewing experience — this is Friday Finds, our take on the three top things making news in the world this week.

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June 17, 2016

Friday Finds: A CEO’s Secret to Success, 5G Wireless Networks, and Volvo Did What?

Innovation, Marketing Strategy, Warren Buffet, Volvo, 5G Wireless

A big-time CEO’s advice for startups, 5G wireless in the works, and a Volvo truck successfully pulls 750 tonnes from standstill — this is Friday Finds, our take on the three top things making news in the world this week.

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June 15, 2016

Online Streaming: Lessons from the 748 Million-Dollar Esports Industry

eSports, Gaming, Online Streaming, Marketing Strategy

Learn about how online streaming transformed the Esports industry and how you can use online streaming in your business to connect with your customers.

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May 27, 2016

Making Better Decisions: The Ladder of Inference

Ladder of Inference, thinking, Power of Model Thinking, Decision Making

Learn about how the Ladder of Inference can help you make better decisions

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May 26, 2016

3 Common Biases Affecting Your Decision-Making

Gamblers Fallacy, Power of Model Thinking, Decision Making, Confirmation Bias, Fundamental Attribution Error

There are 100,000,000,000,000,000 processes running through your head right now. Learn the best way to recognise the biases that can occur and how to manage them in your decision-making.

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May 20, 2016

Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry

Technology, eLearning, ROSS, robot, Marketing Strategy

The applications of Blockchain technology, the robotic attorney Ross and eLearning - the threat to Universities

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May 19, 2016

Intuitive Web Design: Customer Journey Mapping


How customer journey mapping can make your website more intuitive

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May 13, 2016

Web Design: Simply Frictionless


Improve your website by learning the principles of frictionless web design

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May 11, 2016

The Future of the Internal IT Department

Technology, Comunet, Marketing Strategy

Mark Ogden, the Chief Executive Officer of Comunet, shares how he used Step Change’s History’s Greatest Strategists tool to develop the future of the internal IT department.

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May 6, 2016

Three B2B Sales Tactics: An Introduction To B2B Sales

B2B Sales, Sales, Marketing Strategy

Learn three key insights in B2B marketing and the tactics you can use to close the sale

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April 29, 2016

Friday Finds: Cutting Objects with Water, Drone Racing and Musk’s $83 million deal

Drone Racing, Elon Musk, Water Jet Cutting, Marketing Strategy

Slicing objects in half with water, drone racing - the next big sport and Elon Musk's $83 million deal. This is Friday Finds - our take on the top three things happening in the world today.

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April 28, 2016

Introduction: Six Principles for Website Usability

Design, UX, Digital

Join us as we explore the six principles for web usability

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April 8, 2016

Friday Finds: Abercrombie & Fitch’s Broken Rule, Toys in 2025 and McDonald’s $4.5m Boat

Abercrombie & Fitch, Mcdonald's, Fisher Price, Marketing Strategy

This week: Abercrombie & Fitch does what they promised not to do, what toys will look like in 2025 and McDonald’s $4.5 million floating restaurant. This is Friday Finds, our take on three of the top things making news in the world this week.

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April 6, 2016

Why You Shouldn’t Make Decisions Using Instinct: System 1 and System 2 Thinking

Daniel Kahneman, Power of Model Thinking

Learn about the two systems you use in decision-making and the implications they have for your business

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March 11, 2016

Friday Finds: Artifical Intelligence, Marble Instrument and $60 Hackers

Artificial Intelligence, Google, Wintergartan Marble Machine, Lee Se-Dol, Marketing Strategy, Hackers

A marble fuelled musical instrument, the competitive edge to Google’s artificial intelligence and hackers being hired for $60 a day. These are our Friday Finds: three of the top innovations making news in the world this week.

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March 8, 2016

The Power of Decisions

Bias, Personal Growth, Power of Model Thinking, Decision Making, Power of Decision, Culture & Leadership

We make choices everyday. If we improved the quality of our choices, what impact would what have on our lives?

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February 26, 2016

Friday Finds: Robot Workforce, Bad Roads and Bending Phones

Predatory Marketing, Ashton Bishop, iPhone, Marketing Strategy, Robots, Ford, Bendy Phones

Machines running the world, building the worst road on Earth and the iPhone mistake that turned into a technological success. This is Friday Finds - our take on the top three things happening in the world today

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February 23, 2016

Never be ignored again - How to write a persuasive sales email

B2B Sales, Email Sales, SalesITV, Dean Mannix, Marketing Strategy, Increase Sales, Selling Persuasively

Have your sales emails ever been ignored? Dean Mannix from SalesITV details how to make your sales emails stand out.

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February 12, 2016

Big data or bad data? Keeping your database healthy

B2B Sales, Email Sales, CRM, Re-engage Database, Database

Is your database cleaner than your competitor's database? Find out how to maintain a clean database...

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February 10, 2016

How Strategists Predict the Future: The Fermi Principle for Business

Power of Model Thinking, Marketing Strategy

Did you make as much profit this year as your strategists forecasted? The Fermi Principle will ensure your accuracy.

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February 4, 2016

Four Principles That Lead to Apple’s Success

Success Principles, Reality Distortion Field, Gorilla Glass, Steve Jobs, Walter Isaacson, Apple, Marketing Strategy

Learn about the four principles Steve Jobs applied to make Apple great...

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Business Strategy, Standing Out, Branding, Stump the Strategist, Marketing Strategy, Mission Statement

Watch our strategists discuss how to create a standout purpose statement ...

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November 27, 2015

Why Airbnb is in trouble from the ACCC...and what you can learn from them

Newsreel, Marketing Strategy

Effective ways to engage with customers through pricing...

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October 29, 2015

Jeff & Ashton speak with Darren Woolley from Trinity P3 about the use of "strategy" in marketing and business

Why strategy has become so confused in marketing and advertising.

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October 9, 2015

How do I convince companies to choose my brand?

B2B Sales, Branding, Stump the Strategist, Marketing Strategy

Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.

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September 30, 2015

How do I get maximum return and exposure on my book?

Stump the Strategist

If you've recently spent time and money developing a book to support your business, watch this video to discover some new ways to get the biggest bang for your buck.

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September 28, 2015

How do I get businesses to change their suppliers?

B2B Sales, Blue Print, Stump the Strategist

If you're a supplier looking to entice businesses into buying your products look no further. With this 9 minute video the Strategists will answer all your burning questions.

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September 25, 2015

How to solve three marketing problems in under nine minutes

B2B Sales

The Step Change team took to the stage at the Mumbrella 360 conference to solve three marketing problems, on-the-spot, in under nine minutes.

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September 9, 2015

What is the best way to grow my email database?

Stump the Strategist

This 9 minute video will teach you all you need to know about growing your database.

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September 9, 2015

What is the most effective way to engage with customers using social media?

Stump the Strategist

If you want to learn the most effective ways to engage with your customers through social media, this is the video for you!

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