Microsoft’s latest acquisition, Belgium hospitals employing robots, and an art gallery ups the audience’s viewing experience — this is Friday Finds, our take on the three top things making news in the world this week.
Step Change Marketing
Recent Posts
June 24, 2016
Friday Finds: Microsoft Buys LinkedIn for $26.2 Billion, Robots as Hospital Receptionists, and Who Knew Art Could Come from Surveillance Cameras?
Zoom Pavillion, Acquisition, Pepper the Robot, Marketing Strategy, Microsoft, linkedin
June 17, 2016
Friday Finds: A CEO’s Secret to Success, 5G Wireless Networks, and Volvo Did What?
Innovation, Marketing Strategy, Warren Buffet, Volvo, 5G Wireless
A big-time CEO’s advice for startups, 5G wireless in the works, and a Volvo truck successfully pulls 750 tonnes from standstill — this is Friday Finds, our take on the three top things making news in the world this week.
June 15, 2016
Online Streaming: Lessons from the 748 Million-Dollar Esports Industry
eSports, Gaming, Online Streaming, Marketing Strategy
Learn about how online streaming transformed the Esports industry and how you can use online streaming in your business to connect with your customers.
May 27, 2016
Making Better Decisions: The Ladder of Inference
Ladder of Inference, thinking, Power of Model Thinking, Decision Making
Learn about how the Ladder of Inference can help you make better decisions
May 26, 2016
3 Common Biases Affecting Your Decision-Making
Gamblers Fallacy, Power of Model Thinking, Decision Making, Confirmation Bias, Fundamental Attribution Error
There are 100,000,000,000,000,000 processes running through your head right now. Learn the best way to recognise the biases that can occur and how to manage them in your decision-making.
May 20, 2016
Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry
Technology, eLearning, ROSS, robot, Marketing Strategy
The applications of Blockchain technology, the robotic attorney Ross and eLearning - the threat to Universities
How customer journey mapping can make your website more intuitive
Improve your website by learning the principles of frictionless web design
Mark Ogden, the Chief Executive Officer of Comunet, shares how he used Step Change’s History’s Greatest Strategists tool to develop the future of the internal IT department.
May 6, 2016
Three B2B Sales Tactics: An Introduction To B2B Sales
B2B Sales, Sales, Marketing Strategy
Learn three key insights in B2B marketing and the tactics you can use to close the sale
April 29, 2016
Friday Finds: Cutting Objects with Water, Drone Racing and Musk’s $83 million deal
Drone Racing, Elon Musk, Water Jet Cutting, Marketing Strategy
Slicing objects in half with water, drone racing - the next big sport and Elon Musk's $83 million deal. This is Friday Finds - our take on the top three things happening in the world today.
Join us as we explore the six principles for web usability
April 8, 2016
Friday Finds: Abercrombie & Fitch’s Broken Rule, Toys in 2025 and McDonald’s $4.5m Boat
Abercrombie & Fitch, Mcdonald's, Fisher Price, Marketing Strategy
This week: Abercrombie & Fitch does what they promised not to do, what toys will look like in 2025 and McDonald’s $4.5 million floating restaurant. This is Friday Finds, our take on three of the top things making news in the world this week.
April 6, 2016
Why You Shouldn’t Make Decisions Using Instinct: System 1 and System 2 Thinking
Daniel Kahneman, Power of Model Thinking
Learn about the two systems you use in decision-making and the implications they have for your business
March 11, 2016
Friday Finds: Artifical Intelligence, Marble Instrument and $60 Hackers
Artificial Intelligence, Google, Wintergartan Marble Machine, Lee Se-Dol, Marketing Strategy, Hackers
A marble fuelled musical instrument, the competitive edge to Google’s artificial intelligence and hackers being hired for $60 a day. These are our Friday Finds: three of the top innovations making news in the world this week.
March 8, 2016
The Power of Decisions
Bias, Personal Growth, Power of Model Thinking, Decision Making, Power of Decision, Culture & Leadership
We make choices everyday. If we improved the quality of our choices, what impact would what have on our lives?
February 26, 2016
Friday Finds: Robot Workforce, Bad Roads and Bending Phones
Predatory Marketing, Ashton Bishop, iPhone, Marketing Strategy, Robots, Ford, Bendy Phones
Machines running the world, building the worst road on Earth and the iPhone mistake that turned into a technological success. This is Friday Finds - our take on the top three things happening in the world today
February 23, 2016
Never be ignored again - How to write a persuasive sales email
B2B Sales, Email Sales, SalesITV, Dean Mannix, Marketing Strategy, Increase Sales, Selling Persuasively
Have your sales emails ever been ignored? Dean Mannix from SalesITV details how to make your sales emails stand out.
February 12, 2016
Big data or bad data? Keeping your database healthy
B2B Sales, Email Sales, CRM, Re-engage Database, Database
Is your database cleaner than your competitor's database? Find out how to maintain a clean database...
February 10, 2016
How Strategists Predict the Future: The Fermi Principle for Business
Power of Model Thinking, Marketing Strategy
Did you make as much profit this year as your strategists forecasted? The Fermi Principle will ensure your accuracy.
February 4, 2016
Four Principles That Lead to Apple’s Success
Success Principles, Reality Distortion Field, Gorilla Glass, Steve Jobs, Walter Isaacson, Apple, Marketing Strategy
Learn about the four principles Steve Jobs applied to make Apple great...
January 27, 2016
Purpose statement: Stand out and attract more customers
Construction, Business Strategy, Standing Out, Branding, Stump the Strategist, Marketing Strategy, Mission Statement
Watch our strategists discuss how to create a standout purpose statement ...
November 27, 2015
Why Airbnb is in trouble from the ACCC...and what you can learn from them
Newsreel, Marketing Strategy
Effective ways to engage with customers through pricing...
October 29, 2015
Jeff & Ashton speak with Darren Woolley from Trinity P3 about the use of "strategy" in marketing and business
Why strategy has become so confused in marketing and advertising.
October 9, 2015
How do I convince companies to choose my brand?
B2B Sales, Branding, Stump the Strategist, Marketing Strategy
Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.
If you've recently spent time and money developing a book to support your business, watch this video to discover some new ways to get the biggest bang for your buck.
September 28, 2015
How do I get businesses to change their suppliers?
B2B Sales, Blue Print, Stump the Strategist
If you're a supplier looking to entice businesses into buying your products look no further. With this 9 minute video the Strategists will answer all your burning questions.
The Step Change team took to the stage at the Mumbrella 360 conference to solve three marketing problems, on-the-spot, in under nine minutes.
This 9 minute video will teach you all you need to know about growing your database.
September 9, 2015
What is the most effective way to engage with customers using social media?
Stump the Strategist
If you want to learn the most effective ways to engage with your customers through social media, this is the video for you!
