The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Step Change Marketing

Step Change is a strategically-led digital creative agency – if that sounds like we do it all, its because we do. We have created a space where strategy meets creativity, working together to create a full ground-up digital offering to challenger businesses.

Recent Posts

June 24, 2016

Friday Finds: Microsoft Buys LinkedIn for $26.2 Billion, Robots as Hospital Receptionists, and Who Knew Art Could Come from Surveillance Cameras?

Microsoft, linkedin, Acquisition, Pepper the Robot, Zoom Pavillion, Marketing Strategy

Microsoft’s latest acquisition, Belgium hospitals employing robots, and an art gallery ups the audience’s viewing experience — this is Friday Finds, our take on the three top things making news in the world this week.

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June 17, 2016

Friday Finds: A CEO’s Secret to Success, 5G Wireless Networks, and Volvo Did What?

Warren Buffet, Innovation, Volvo, 5G Wireless, Marketing Strategy

A big-time CEO’s advice for startups, 5G wireless in the works, and a Volvo truck successfully pulls 750 tonnes from standstill — this is Friday Finds, our take on the three top things making news in the world this week.

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June 15, 2016

Online Streaming: Lessons from the 748 Million-Dollar Esports Industry

eSports, Gaming, Online Streaming, Marketing Strategy

Learn about how online streaming transformed the Esports industry and how you can use online streaming in your business to connect with your customers.

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May 27, 2016

Making Better Decisions: The Ladder of Inference

Power of Model Thinking, Ladder of Inference, thinking, Decision Making

Learn about how the Ladder of Inference can help you make better decisions

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May 26, 2016

3 Common Biases Affecting Your Decision-Making

Power of Model Thinking, Gamblers Fallacy, Confirmation Bias, Fundamental Attribution Error, Decision Making

There are 100,000,000,000,000,000 processes running through your head right now. Learn the best way to recognise the biases that can occur and how to manage them in your decision-making.

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May 20, 2016

Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry

eLearning, ROSS, robot, Marketing Strategy, Technology

The applications of Blockchain technology, the robotic attorney Ross and eLearning - the threat to Universities

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May 19, 2016

Intuitive Web Design: Customer Journey Mapping

Digital

How customer journey mapping can make your website more intuitive

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May 13, 2016

Web Design: Simply Frictionless

Digital

Improve your website by learning the principles of frictionless web design

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May 11, 2016

The Future of the Internal IT Department

Comunet, Technology, Marketing Strategy

Mark Ogden, the Chief Executive Officer of Comunet, shares how he used Step Change’s History’s Greatest Strategists tool to develop the future of the internal IT department.

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May 6, 2016

Three B2B Sales Tactics: An Introduction To B2B Sales

Sales, B2B Sales, Marketing Strategy

Learn three key insights in B2B marketing and the tactics you can use to close the sale

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April 29, 2016

Friday Finds: Cutting Objects with Water, Drone Racing and Musk’s $83 million deal

Elon Musk, Drone Racing, Water Jet Cutting, Marketing Strategy

Slicing objects in half with water, drone racing - the next big sport and Elon Musk's $83 million deal. This is Friday Finds - our take on the top three things happening in the world today.

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April 28, 2016

Introduction: Six Principles for Website Usability

Design, UX, Digital

Join us as we explore the six principles for web usability

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April 8, 2016

Friday Finds: Abercrombie & Fitch’s Broken Rule, Toys in 2025 and McDonald’s $4.5m Boat

Mcdonald's, Abercrombie & Fitch, Fisher Price, Marketing Strategy

This week: Abercrombie & Fitch does what they promised not to do, what toys will look like in 2025 and McDonald’s $4.5 million floating restaurant. This is Friday Finds, our take on three of the top things making news in the world this week.

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April 6, 2016

Why You Shouldn’t Make Decisions Using Instinct: System 1 and System 2 Thinking

Power of Model Thinking, Daniel Kahneman

Learn about the two systems you use in decision-making and the implications they have for your business

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March 11, 2016

Friday Finds: Artifical Intelligence, Marble Instrument and $60 Hackers

Artificial Intelligence, Google, Hackers, Wintergartan Marble Machine, Lee Se-Dol, Marketing Strategy

A marble fuelled musical instrument, the competitive edge to Google’s artificial intelligence and hackers being hired for $60 a day. These are our Friday Finds: three of the top innovations making news in the world this week.

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March 8, 2016

The Power of Decisions

Power of Model Thinking, Personal Growth, Bias, Power of Decision, Decision Making, Culture & Leadership

We make choices everyday. If we improved the quality of our choices, what impact would what have on our lives?

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February 26, 2016

Friday Finds: Robot Workforce, Bad Roads and Bending Phones

Ashton Bishop, Predatory Marketing, Robots, Ford, Bendy Phones, iPhone, Marketing Strategy

Machines running the world, building the worst road on Earth and the iPhone mistake that turned into a technological success. This is Friday Finds - our take on the top three things happening in the world today

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February 23, 2016

Never be ignored again - How to write a persuasive sales email

Increase Sales, SalesITV, Dean Mannix, Selling Persuasively, B2B Sales, Marketing Strategy, Email Sales

Have your sales emails ever been ignored? Dean Mannix from SalesITV details how to make your sales emails stand out.

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February 12, 2016

Big data or bad data? Keeping your database healthy

CRM, Re-engage Database, Database, B2B Sales, Email Sales

Is your database cleaner than your competitor's database? Find out how to maintain a clean database...

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February 10, 2016

How Strategists Predict the Future: The Fermi Principle for Business

Power of Model Thinking, Marketing Strategy

Did you make as much profit this year as your strategists forecasted? The Fermi Principle will ensure your accuracy.

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February 4, 2016

Four Principles That Lead to Apple’s Success

Reality Distortion Field, Steve Jobs, Gorilla Glass, Walter Isaacson, Success Principles, Apple, Marketing Strategy

Learn about the four principles Steve Jobs applied to make Apple great...

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Mission Statement, Standing Out, Stump the Strategist, Marketing Strategy, Business Strategy, Branding

Watch our strategists discuss how to create a standout purpose statement ...

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January 19, 2016

Brand Your Website and Increase Customer Conversion Rates

Finance, Stump the Strategist, Digital, Branding

Discover the best way to brand your company's website and maximise your sales potential..

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November 27, 2015

Why Airbnb is in trouble from the ACCC...and what you can learn from them

Marketing Strategy, Newsreel

Effective ways to engage with customers through pricing...

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November 6, 2015

What's the best way to promote a new service?

Stump the Strategist, Blue Print, B2B Sales, Marketing Strategy

Discover the best way to promote your new in-house service in under nine minutes with Stump the Strategist.

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October 30, 2015

How do I sell my product to customers who are busy or hard to reach?

Stump the Strategist, Blue Print, B2B Sales

In just nine minutes our strategists will help you grab the attention of your busy customers. Click here to watch!

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October 29, 2015

Jeff & Ashton speak with Darren Woolley from Trinity P3 about the use of "strategy" in marketing and business

Why strategy has become so confused in marketing and advertising.

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October 23, 2015

How can social media be used to attract more customers?

Stump the Strategist, B2B Sales, Branding

If you're thinking about using social media, take a look at this video with our expert strategists.

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October 21, 2015

How do I prove our value to customers and explain why cheapest isnt best?

Stump the Strategist, B2B Sales

If you're looking to convince your customers that cheapest isn't best, the Strategists have a solution for you.

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October 16, 2015

How do we attract more clients without losing on price?

Stump the Strategist, B2B Sales

Find out how you could attract more clients with this 9 minute video.

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