---
title: "Jeff & Ashton speak with Darren Woolley from Trinity P3 about the use of \"strategy\" in marketing and business"
description: Why strategy has become so confused in marketing and advertising.
image: https://blog.hellostepchange.com/hubfs/Step_Change_Jun2016/photo-1444738720667-27446e3f293d.jpg
---

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October 29, 2015

# Jeff & Ashton speak with Darren Woolley from Trinity P3 about the use of "strategy" in marketing and business

October 29, 2015

# Jeff & Ashton speak with Darren Woolley from Trinity P3 about the use of "strategy" in marketing and business

Listen in as they discuss the meaning of strategy and why it has become so confused in marketing, advertising and business. 

Listen to more of [Darren's podcasts](https://soundcloud.com/managing-marketing)

Or visit the [Trinity P3 website](http://www.trinityp3.com/)

 

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Step Change is a strategically-led digital creative agency – if that sounds like we do it all, its because we do. We have created a space where strategy meets creativity, working together to create a full ground-up digital offering to challenger businesses.

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June 25, 2025

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<https://blog.hellostepchange.com/blog/growth-cheat-sheet-5-marketing-moves-that-wont-eat-your-budget?hsLang=en-us>

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