October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

October 24, 2018

Top 10 Marketing Statistics You Need to Know This Week

Marketing Technology, Marketing Strategy, Disruption

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

 

Data-Driven Marketing

Why most marketers are using data-driven insights to better understand their customer

1. Companies who adopt data-driven marketing are more likely to have an advantage over the competition and increase profitability. In fact, they are six times more likely to be profitable year-over-year. (Forbes)
2. 67% of marketers believe speed is one of the primary benefits of data-driven marketing, resulting in the ability to execute their campaigns quickly. (CMO Council)
3. Currently, 44% of marketers say they have data management platforms, and 33% are planning to have one. (Digital Doughnut)
4. 57% of consumers are willing to share personal data in exchange for personalised offers or discounts. A similar proportion will share their data in exchange for product recommendations that meet their needs (52%) and personalised shopping experiences (53%). (Salesforce)

Marketing Technology

What marketing trends and technologies most marketers are using or considering

5. Marketing technology spend is now higher than advertising spend for companies. (Gartner)
6. Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023. (Martech Today)
7. 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour)

Disruptive Technologies

What disruptive technologies are being used to fuel new marketing trends today

8. Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the next year. (Adobe)
9. Netflix saved $1 billion in lost revenue in 2017 by using machine learning to make personalised recommendations. (McKinsey)
10. 30% of companies worldwide will be using AI in at least one of their sales processes by 2020. (Gartner)

 

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