The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Moanna Aranas

Moanna Aranas is a Digital Content Executive at Step Change. She conceptualises, writes, and designs strategic content for Step Change and its clients across a variety of digital channels and formats. Her work has been published in client websites and content platforms such as the Digital Journal, Press Advantage, and CBS. Her passion for digital transformation, disruptive tech, digital marketing, and tech news drive her to always create powerful content that informs, inspires, and adds value to our changing world today.
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Recent Posts

November 21, 2019

Data-Driven Creativity

Marketing Strategy, Creativity

Brands are overwhelming people with so much content when what they actually need are authentic connections. But running on creativity without data just misses the mark. To build authentic and lasting connections with your customers, you need to use data-driven creativity. 

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June 26, 2019

7 Digital Marketing Strategies for Retail

Marketing Strategy, Digital, Retail

In the age of new retail, are your digital marketing strategies still relevant? The line between multiple devices and channels are blurring. To win customers, retail brands need to be able to follow and understand the customer journey throughout multiple touchpoints.

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June 13, 2019

7 Digital Marketing Strategies for Healthcare

Marketing Strategy, Digital, Healthcare

Digital transformation has accelerated the game for healthcare. Patients now have more options and methods to monitor their health online or seek care. For healthcare brands, the clear path to success today is in establishing a solid online presence and effectively implementing mobile-first digital marketing strategies that get you front and centre to patients who are online.

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November 20, 2018

10 Mobile Marketing Statistics You Need to Know to Grow in 2019

Marketing Strategy, Digital

More and more people are turning to their mobile devices to find answers to their questions and even to discover new products and services. Are you making the most of your mobile marketing efforts to respond to the current mobile shift?

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November 19, 2018

AI and Machine Learning Tools that Help Level the Playing Field for SMBs

Business Strategy, Disruption, Digital

No matter where you look, industry giants like Google, Apple, and Amazon are dominating the disruptive space and taking the lead in the use of emerging technologies. But for small and mid-sized business challengers, does taking on today’s new technologies actually make a difference?

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November 13, 2018

Top 10 SEO Statistics You Need to Know This Week

Digital, SEO

This week, we’ve rounded up ten SEO statistics that show SEO is essential to your digital marketing strategy.

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August 24, 2018

How Businesses Can Safely Harness the Power of the Internet of Things

Disruption, Digital

The Internet of Things is steadily becoming a huge disruptor in the world of business. With the ability to communicate with more devices, exchange and harness valuable data to inform business strategy, IoT can empower digital transformation throughout organisations.

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June 27, 2018

5 Disruptive Technologies that Will Transform Businesses

Business Strategy, Disruption, Digital

In the midst of constant discontinuity, only one thing is certain: technology will disrupt every aspect of our lives and drive how business is done in the coming years. For CMOs, it is crucial to know and understand what these technologies are and how they are disrupting the way we do business today.

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