This week, we collect the most relevant data that prove business blogging is working wonders.

1. Of all the content marketing tactics used, 52% of the marketers surveyed reported that blogging is the most critical (Content Marketing Institute)

2. B2B marketers said that blogging is more time- and cost-effective compared to traditional lead generation methods (HubSpot)

3. Majority of the business decision-makers (80%) want to know about a company through articles rather than through advertisements (Content Marketing Institute)

4. Before making purchase decisions, 49% of B2B buyers reported that they bank more on content to research (Demand Gen Report)

5. Prior to speaking with a salesperson, 40% of buyers view 3 to 5 pieces of content (Demand Gen Report)

6. Longer, substantial blog posts generate 9x more leads than short posts (Source: Curata)

7. The frequent you publish blog articles, the more leads you generate for the business. Those who publish 16 or more blog posts monthly generated 4.5x more leads than companies publishing 0–4 blog posts monthly (Source: HubSpot)

8. On positive ROI: 82% of marketers who blog consistently saw a positive ROI from their inbound efforts (Source: State of Inbound)

9. Video content can boost your organic traffic from search engines by up to 157%, increase your site dwell time by up to 105%, and double your overall conversion (Oracle)

10. Websites with a blog have tended to have 434% more indexed pages (Tech Client)