--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Shiela Pantaleon description: Shiela is the Managing Editor at Step Change. Responsible for implementing the content strategy and optimising the Step Change Blog, she ensures the company's content efforts run like a well-oiled machine and impact the bottom line. She plans and produces helpful and relevant content pieces for the thousands of business leaders who subscribed to the blog. She also creates different types of content for clients that aid lead generation and conversion. image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [![Step Change White Logo](https://blog.hellostepchange.com/hs-fs/hubfs/SC%20-%20Logo_Full%20-%20White%20+%20Colour.png?width=208&height=36&name=SC%20-%20Logo_Full%20-%20White%20+%20Colour.png)](http://www.hellostepchange.com/?__hstc=45788219.b3896949ac4325b4833c9f227aad12ee.1788765059220.1788765059220.1788765059220.1&__hssc=45788219.1.1788765059220&__hsfp=f27fa453a3b88fbe5f30c0a77d91c2c9) - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [About](https://www.hellostepchange.com/about/) - [Careers](https://www.hellostepchange.com/careers/) - [Services](https://www.hellostepchange.com/about/) - [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) - [Brand and Messaging](https://www.hellostepchange.com/cut-through-brand-stories/) - [Marketing Plans](https://www.hellostepchange.com/practical-marketing-plans/) - [Business Strategies](https://www.hellostepchange.com/agile-business-strategies/) - [Value Propositions](https://www.hellostepchange.com/value-propositions/) - [Content](https://www.hellostepchange.com/content-production/) - [Predatory Marketing](https://www.hellostepchange.com/predatory-marketing-2/) - [Work](http://www.hellostepchange.com/work/) - [Testimonials](https://www.hellostepchange.com/testimonials/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [History's Greatest Strategists](https://info.hellostepchange.com/hgs) - [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Sales](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Leadership](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Digital](https://blog.hellostepchange.com/blog/topic/digital) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) # The Step Change Blog The latest thinking on business, strategy, marketing and sales [Subscribe Now](http://www.hellostepchange.com/blog-subscription) ## Shiela Pantaleon ![](https://blog.hellostepchange.com/hubfs/BLOG/Posts/00-Steppers/Shiela-Pantaleon-author.jpg) Shiela is the Managing Editor at Step Change. Responsible for implementing the content strategy and optimising the Step Change Blog, she ensures the company's content efforts run like a well-oiled machine and impact the bottom line. She plans and produces helpful and relevant content pieces for the thousands of business leaders who subscribed to the blog. She also creates different types of content for clients that aid lead generation and conversion. Find me on: ### Recent Posts [November 14, 2019](https://blog.hellostepchange.com/blog/how-to-align-your-content-strategy-with-your-brand-strategy) ## [How to Align Your Content Strategy with Your Brand Strategy](https://blog.hellostepchange.com/blog/how-to-align-your-content-strategy-with-your-brand-strategy) [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Content Marketing](https://blog.hellostepchange.com/blog/topic/content-marketing) [![How to Align Your Content Strategy with Your Brand Strategy](https://blog.hellostepchange.com/hubfs/content-strategy-brand-strategy.001.jpeg "How to Align Your Content Strategy with Your Brand Strategy")](https://blog.hellostepchange.com/blog/how-to-align-your-content-strategy-with-your-brand-strategy) Assuming that content strategy and brand strategy are interchangeable is one of the reasons why most strategies fail. So let’s get one thing clear before we dive right into the details: A solid brand strategy informs your content strategy. A well-executed content strategy builds better brand reputation. [Read Further](https://blog.hellostepchange.com/blog/how-to-align-your-content-strategy-with-your-brand-strategy) [July 4, 2019](https://blog.hellostepchange.com/blog/content-marketing-for-financial-services) ## [Content Marketing for Financial Services Post-Royal Commission](https://blog.hellostepchange.com/blog/content-marketing-for-financial-services) [Finance](https://blog.hellostepchange.com/blog/topic/finance), [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Content Marketing](https://blog.hellostepchange.com/blog/topic/content-marketing) [![Content Marketing for Financial Services Post-Royal Commission](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/Content-Marketing-for-Financial-Services-Post-Royal-Commission%20.jpeg "Content Marketing for Financial Services Post-Royal Commission")](https://blog.hellostepchange.com/blog/content-marketing-for-financial-services) In the [wake of the Royal Commission](https://blog.hellostepchange.com/blog/how-madonna-would-have-handled-the-financial-services-royal-commission), where the reputation of financial services institutions is at an all-time low, marketing leaders have been asking themselves: “How can I convince our clients to trust us now? Where can we spend our marketing dollars in a way that will yield a positive return?” [Read Further](https://blog.hellostepchange.com/blog/content-marketing-for-financial-services) [May 30, 2019](https://blog.hellostepchange.com/blog/content-marketing-for-nonprofits) ## [Content Marketing for Nonprofits: How to Inspire More Donors and Volunteers to Action](https://blog.hellostepchange.com/blog/content-marketing-for-nonprofits) [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Content Marketing](https://blog.hellostepchange.com/blog/topic/content-marketing), [Not-for-Profits](https://blog.hellostepchange.com/blog/topic/not-for-profits) [![Content Marketing for Nonprofits: How to Inspire More Donors and Volunteers to Action](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/content-marketing-for-nonprofits.jpg "Content Marketing for Nonprofits: How to Inspire More Donors and Volunteers to Action")](https://blog.hellostepchange.com/blog/content-marketing-for-nonprofits) Your mission and core beliefs alone won’t be enough to rally more sponsors and build stronger advocacy. With the strength of NFPs being donations and volunteers, how can you appeal to people’s emotions and intellect? With limited resources, what’s the best way to get your audience to care for your cause and give back? [Read Further](https://blog.hellostepchange.com/blog/content-marketing-for-nonprofits) [December 11, 2018](https://blog.hellostepchange.com/blog/step-change-blog-most-popular-articles-2018) ## [Step Change Blog's 10 Most Popular Articles in 2018](https://blog.hellostepchange.com/blog/step-change-blog-most-popular-articles-2018) [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy), [Step Change](https://blog.hellostepchange.com/blog/topic/step-change), [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy), [Digital](https://blog.hellostepchange.com/blog/topic/digital) [![Step Change Blog's 10 Most Popular Articles in 2018](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/step-change-blog-top-10-articles-2018.jpg "Step Change Blog's 10 Most Popular Articles in 2018")](https://blog.hellostepchange.com/blog/step-change-blog-most-popular-articles-2018) To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals. [Read Further](https://blog.hellostepchange.com/blog/step-change-blog-most-popular-articles-2018) [October 31, 2018](https://blog.hellostepchange.com/blog/business-blogging-statistics-to-guide-your-blog-strategy) ## [Top 10 Business Blogging Statistics to Guide Your Blog Strategy](https://blog.hellostepchange.com/blog/business-blogging-statistics-to-guide-your-blog-strategy) [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Content Marketing](https://blog.hellostepchange.com/blog/topic/content-marketing) [![Top 10 Business Blogging Statistics to Guide Your Blog Strategy](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/business-blogging.jpg "Top 10 Business Blogging Statistics to Guide Your Blog Strategy")](https://blog.hellostepchange.com/blog/business-blogging-statistics-to-guide-your-blog-strategy) This week, we collect the most relevant data that prove business blogging is working wonders. [Read Further](https://blog.hellostepchange.com/blog/business-blogging-statistics-to-guide-your-blog-strategy) [April 10, 2018](https://blog.hellostepchange.com/blog/content-marketing-roundup) ## [The Content Marketing Roundup: 20 Stats, Tips, and Trends in 2019 \[UPDATED\]](https://blog.hellostepchange.com/blog/content-marketing-roundup) [Digital](https://blog.hellostepchange.com/blog/topic/digital), [Content Marketing](https://blog.hellostepchange.com/blog/topic/content-marketing) [![The Content Marketing Roundup: 20 Stats, Tips, and Trends in 2019 \[UPDATED\]](https://blog.hellostepchange.com/hubfs/BLOG/Posts/5-Connection/content-marketing-roundup.jpeg "The Content Marketing Roundup: 20 Stats, Tips, and Trends in 2019 [UPDATED]")](https://blog.hellostepchange.com/blog/content-marketing-roundup) In today’s fast-paced digital world, businesses operate in a time where attention is scarce and content is everywhere. Businesses who are serious about reaching out to their consumers are upping their game to [win their attention](https://info.hellostepchange.com/the-war-of-attention?hsLang=en-us). [Read Further](https://blog.hellostepchange.com/blog/content-marketing-roundup) [![SUBSCRIBE NOW](https://no-cache.hubspot.com/cta/default/2337212/0782b7f8-d2aa-44f5-871b-ccc94914d873.png)](https://cta-redirect.hubspot.com/cta/redirect/2337212/0782b7f8-d2aa-44f5-871b-ccc94914d873) Content Title Description < Previous page Next page > ### Categories - [Marketing Strategy (203)](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Business Strategy (107)](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Digital (107)](https://blog.hellostepchange.com/blog/topic/digital) - [B2B Sales (68)](https://blog.hellostepchange.com/blog/topic/b2b-sales) - [Culture & Leadership (62)](https://blog.hellostepchange.com/blog/topic/culture-leadership) - [Branding (59)](https://blog.hellostepchange.com/blog/topic/branding) - [Step Change (59)](https://blog.hellostepchange.com/blog/topic/step-change) - [Stump the Strategist (36)](https://blog.hellostepchange.com/blog/topic/stump-the-strategist) - [Ashton Bishop (35)](https://blog.hellostepchange.com/blog/topic/ashton-bishop) - [Business Growth (26)](https://blog.hellostepchange.com/blog/topic/business-growth) ### Popular Posts [The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) March 27, 2025 [![The Death of the SWOT Analysis and the Rise of the Strategic Radar](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/strategic-radar.jpg)](https://blog.hellostepchange.com/blog/death-of-the-swot-analysis-rise-of-the-strategic-radar) [Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) June 27, 2024 [![Team Decision Making: 4 Consensus Techniques Every Leader Must Learn](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Team_Decision_Making/organising-team-decision-making01.png)](https://blog.hellostepchange.com/blog/team-decision-making-4-consensus-techniques-every-leader-must-learn) [5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) February 10, 2022 [![5 Elements You Need to Create a Powerful Value Proposition](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/value-proposition.jpeg)](https://blog.hellostepchange.com/blog/5-elements-you-need-to-create-a-powerful-value-proposition) [What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands) July 5, 2021 [![What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?](https://blog.hellostepchange.com/hubfs/BLOG/Posts/Archetypes/IntroArchetypes.jpeg)](https://blog.hellostepchange.com/blog/how-archetypes-power-the-worlds-most-memorable-brands) [How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging) June 29, 2017 [![How to Craft the Perfect Product Messaging](https://blog.hellostepchange.com/hubfs/BLOG/Posts/2-Story/craft-the-perfect-product-messaging.jpg)](https://blog.hellostepchange.com/blog/how-to-craft-the-perfect-product-messaging) [How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) September 15, 2017 [![How Genghis Khan and Mother Teresa Would Beat Amazon in Australia](https://blog.hellostepchange.com/hubfs/BLOG/Posts/1-Strategy/beat-amazon-in-australia.jpg)](https://blog.hellostepchange.com/blog/how-genghis-khan-and-mother-teresa-would-beat-amazon-in-australia) ## Services  - [Brand Stories](https://www.hellostepchange.com/services/brand-stories) - [Business Strategy](https://www.hellostepchange.com/services/business-strategy) - [Content Production](https://www.hellostepchange.com/services/content-production) - [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) - [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) - [Value Proposition](https://www.hellostepchange.com/services/value-propositions) Search this site on Google Go - [Home](https://www.hellostepchange.com/) - [About](https://www.hellostepchange.com/about/) - [Services](https://www.hellostepchange.com/about/) - [Work](http://www.hellostepchange.com/work/) - [Speaking](https://www.hellostepchange.com/speaking/) - [Blog](https://blog.hellostepchange.com/blog/) - [Contact](https://www.hellostepchange.com/contact/) - [(02) 8030 8655](https://blog.hellostepchange.com/tel:+61280308655) [Step Change, Unit A1/35 – 39 Bourke Rd,NSW 2015, Alexandria, Sydney, NSW, 2015](https://www.google.com.au/maps/place/Step+Change/@-33.8705256,151.1952939,17z/data=!3m1!4b1!4m5!3m4!1s0x6b12ae3f1d1e23a5:0xa511ea8112c34020!8m2!3d-33.8705301!4d151.1974826")(02) 8030 8655 ![](https://www.facebook.com/tr?id=139956076415977&ev=PageView&noscript=1)