The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Shiela Pantaleon

Shiela is the Managing Editor at Step Change. Responsible for implementing the content strategy and optimising the Step Change Blog, she ensures the company's content efforts run like a well-oiled machine and impact the bottom line. She plans and produces helpful and relevant content pieces for the thousands of business leaders who subscribed to the blog. She also creates different types of content for clients that aid lead generation and conversion.
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Recent Posts

November 14, 2019

How to Align Your Content Strategy with Your Brand Strategy

Digital, Content Marketing

Assuming that content strategy and brand strategy are interchangeable is one of the reasons why most strategies fail. So let’s get one thing clear before we dive right into the details: A solid brand strategy informs your content strategy. A well-executed content strategy builds better brand reputation.

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July 4, 2019

Content Marketing for Financial Services Post-Royal Commission

Finance, Digital, Content Marketing

In the wake of the Royal Commission, where the reputation of financial services institutions is at an all-time low, marketing leaders have been asking themselves: “How can I convince our clients to trust us now? Where can we spend our marketing dollars in a way that will yield a positive return?”

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May 30, 2019

Content Marketing for Nonprofits: How to Inspire More Donors and Volunteers to Action

Digital, Content Marketing, Not-for-Profits

Your mission and core beliefs alone won’t be enough to rally more sponsors and build stronger advocacy. With the strength of NFPs being donations and volunteers, how can you appeal to people’s emotions and intellect? With limited resources, what’s the best way to get your audience to care for your cause and give back?

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December 11, 2018

Step Change Blog's 10 Most Popular Articles in 2018

Business Strategy, Step Change, Marketing Strategy, Digital

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

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October 31, 2018

Top 10 Business Blogging Statistics to Guide Your Blog Strategy

Digital, Content Marketing

This week, we collect the most relevant data that prove business blogging is working wonders.

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April 10, 2018

The Content Marketing Roundup: 20 Stats, Tips, and Trends in 2019 [UPDATED]

Digital, Content Marketing

In today’s fast-paced digital world, businesses operate in a time where attention is scarce and content is everywhere. Businesses who are serious about reaching out to their consumers are upping their game to win their attention.

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