Establish yourself as a brand with a story that differentiates you from the competition.
- Social Media is not the real solution. It isn’t free, takes time and you don’t own the content you create. Research conducted in 2013 indicated that you are 40 times more likely to attract a customer through email rather than social media and three times more likely to create a buying behaviour, and they will spend more too.
It is more important and economical for you to ensure that customers enjoy a fantastic experience and keep coming back, rather than attempting to attract new customers constantly. Customers who enjoy their experience will advertise for you.
Create stories and experiences to be shared on social media. People do not want to just see pictures of your product. You have to creates stories and experiences to get them involved and excited about sharing your content.
Rather than attempting to increase your own social media presence, go to those who already have an audience. Popular bloggers who are on several forms of social media are an excellent way to gain attention. Another good resource are social groups that share interests that are related to your business. These people can provide a steady flow of customers as well as spreading awareness of your business throughout their groups.
Create databases of customers. These databases can then be used with social media to target individuals who are similar to your customers, and grow your customer base by marketing to them.
Create cross-promotional ventures with related groups. If you can find organisations that are related to your business but are not direct competitors you can create experiences that will draw in more customers, as well as improving your own customer experience.
About Stump the Strategist:
- Questions from the floor, answered live in nine minutes
- It's opinion, not advice
- Step Change charges clients for advice, Stump The Strategist is free
Featured strategists are:
Ashton Bishop – Head of Strategy,
Andrew Durack - Head of Copy and Insights, Step Change
Kevan Baker - General Manager, BrandMail