The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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April 24, 2015

How can we replicate the success of the ALS Ice Bucket Challenge?

Viral, Stump the Strategist, Ice Bucket Challenge, Marketing Strategy

Ever wondered how you could recreate the ALS Ice Bucket Challenge? Watch as our strategists tackle this topic in under nine minutes.

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April 17, 2015

How to effectively justify marketing spends to senior management

Stump the Strategist, Marketing Strategy

Are senior management questioning your marketing spend? Watch us live on stage to learn how to effectively justify your costs.

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March 24, 2015

What will the future Chief Marketing Officer look like?

Stump the Strategist

Watch our strategists outline the Chief Marketing officer of the future in this nine minute video.

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March 20, 2015

In a male dominated workplace, how can I shift the perspectives of my colleagues so they view me as a leader - not just a woman?

Women in the Workplace, Business Strategy, Stump the Strategist, Marketing Strategy

In this weeks Stump the Strategist, watch as the strategists answer a question about shifting gender perceptions in the workplace.

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February 17, 2015

How to launch a consumer services app for spas and clinics [24 hr Stump The Strategist]

Launching an App, Business Strategy, Stump the Strategist, Marketing Strategy

In 9 minutes we solve a problem on how to launch a consumer services app that connects consumers with spas and clinics in their area.

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February 4, 2015

Virtual Stump the Strategist - Marketing problems solved in 9 minutes

Predatory Marketing, Distribution, Branding, Stump the Strategist, Cause-Related Marketing

This week's Virtual Stump The Strategist answers questions on consumer apps and coffee shops live in 9 minutes. See if these answers can apply to you here

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