February 17, 2015

How to launch a consumer services app for spas and clinics [24 hr Stump The Strategist]

February 17, 2015

How to launch a consumer services app for spas and clinics [24 hr Stump The Strategist]

Launching an App, Business Strategy, Stump the Strategist, Marketing Strategy

Watch below as we answer:

Q: How do I launch a consumer services app for spas and clinics?


A:

  • Look at what assets the spas and clinics already have that can be used to your advantage, for example their database and social media assets
  • Make sure spa and clinic owners understand the benefits of using the app (the value proposition) and provide them with tools, like a video explainer, to pass on the message to their customers
  • Launch through all channels at once to get effective frequency with consumers
  • Rather than thinking about technology solutions, try running live events. It's all about matching high tech, with high touch
  • Consider if data capture and using a CRM would be a simpler solution than an app - think about what the customer actually needs
  • Look for joint ventures or partnerships to enter the market
  • Create a story - give your services away to a high profile group and collect testimonials, videos and photos that will help sell your product

Featured strategists are: 

Ashton Bishop - CEO, Step Change
Jeff Cooper - Founding Partner, Step Change
Craig Rispin - Futurist and Keynote Speaker, The Future Trends Group

About Stump The Strategist:

  • It's opinion, not advice
  • Questions from the floor, answered live in nine minutes
  • Step Change charges clients for advice, Stump The Strategist is free

Get more Stump The Strategist HERE

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