The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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Adam Long

Recent Posts

May 3, 2017

These 3 Companies Transformed Their Customer Experience by Using Augmented Reality

Marketing Strategy, Augmented Reality, Customer Centricity

How people experience a brand largely impacts their loyalty. No wonder a lot of businesses consider customer experience very important. The challenge is, in the age of digital revolution, customers’ expectations are set high up there. So how can businesses meet the demand for a remarkable customer experience?

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February 1, 2016

Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

B2B Sales, Steve Jobs, Branding, Marketing Strategy, Range Architecture

Learn from Steve Jobs about how to apply range architecture in your business and the importance of simplicity...

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