The Step Change Blog

If you're looking to convince your customers that cheapest isn't best, the Strategists have a solution for you.

Find out how you could attract more clients with this 9 minute video.

Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.

If you're a supplier looking to entice businesses into buying your products look no further. With this 9 minute video the Strategists will answer all your burning questions.

The Step Change team took to the stage at the Mumbrella 360 conference to solve three marketing problems, on-the-spot, in under nine minutes.

The best things in life may be free, but Tinder will no longer be one of them. Perhaps, writes Jeff Cooper, the move will add value to the service.

Watch as we answer the question: I have a legal practice which struggling, having lost some clients. How do I lead employees effectively so all of them are involved in finding new clients?

You don't have to be crazy to work in this industry, but it may not hurt writes Jeff Cooper.

Many small businesses often ask if a marketing plan is necessary. Yes, you definitely need a marketing plan but it needs to be flexible. Here's how you do that:

Before you spend $1 on paid advertising, take the time to sit down and work out your media exposure across your current touch-points. Here are 2 tactics we use.

Find out who your biggest competitor is, what their greatest strength is, and how you can create a campaign based around the weakness arising out of that.

The smaller your business, the more resourceful you need to be with your marketing. A strategy called predatory marketing may be just what you need to grow.

What may, what might is still way out of sight says Jeff Cooper. Forget portents of the future, it's action in the moment that speaks louder than prediction.

What's next big thing in marketing? In this post, we explore an upcoming technology for marketers to watch out for called iBeacon. Find out all about it here:

Jeff Cooper likes to get around. And he doesn't mind getting his wallet out if it means he can do it in style.

What's unique about the Super Bowl as a showcase for advertising is its sheer scale. It isn't just an NFL final, it's the grand final of the advertising world.

Jeff Cooper thinks a leggy, plastic blonde could inspire a revival of those hot creative ideas languishing in drawers all over the country.

Jeff Cooper remembers his inner cool teenager as he ponders the irony of smoking in the face of meteoric cigarette tax hikes and ugly packaging.

Can you be too persuasive? Is it time to turn the persuasion off, create a safe environment for healthy conflict, and take a few home truths on the chin?

Why is client satisfaction so low? Are agencies trying hard enough to address the pain points? Jeff Cooper shares dinosaur sized insights here:

Is your advertising pitch based on a lie you've told yourself over and over again? It's time to be honest so that you can start asking the dumb questions.

If you are going into business get focussed. Hire for quality rather than role then invest in the culture you want to create. Are you ready to take the risk?

Greed may or may not be good, but it's not going anywhere. Despite the wonders of technology, creativity is still the key to making a mint.

Get ahead of the pack and consider these 5 simple tips for your web design to help stop your potential customers from clicking through to your competitors.

A Comms degree to learn the Copywriting trade is fine but maybe it would be better to sample different types of writing and get some real life experience first?

We hire the crazy ones! People who don't quite fit the mould. Find out about our leverage to grow model here.

We're always experimenting to create a fun place to work, and an awesome environment to invite our clients to. Here are some fun things to keep an eye out for.

Taking short cuts when it comes to writing can be a serious mistake which can end up making your business come across as stuffy or too difficult to work with.

Why are clients so reluctant to heed brand advice from agencies? Is it because business, marketing and innovation aren't working together with equal importance?

How do you increase office productivity? Well it might not be sustainable but we thought that a massive gummy bear might charge up your troops for a while.