The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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October 9, 2015

How do I convince companies to choose my brand?

Stump the Strategist, B2B Sales, Marketing Strategy, Branding

Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.

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September 28, 2015

How do I get businesses to change their suppliers?

Blue Print, Stump the Strategist, B2B Sales

If you're a supplier looking to entice businesses into buying your products look no further. With this 9 minute video the Strategists will answer all your burning questions.

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September 25, 2015

How to solve three marketing problems in under nine minutes

B2B Sales

The Step Change team took to the stage at the Mumbrella 360 conference to solve three marketing problems, on-the-spot, in under nine minutes.

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April 10, 2015

No More Kissing Frogs On Tinder

B2B Sales, Marketing Strategy

The best things in life may be free, but Tinder will no longer be one of them. Perhaps, writes Jeff Cooper, the move will add value to the service.

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March 31, 2015

How do I get all employees involved in new business?

B2B Sales, Business Growth, Increase Sales

Watch as we answer the question: I have a legal practice which struggling, having lost some clients. How do I lead employees effectively so all of them are involved in finding new clients?

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March 11, 2015

Nurture Your Inner Psychopath

B2B Sales, Marketing Strategy

You don't have to be crazy to work in this industry, but it may not hurt writes Jeff Cooper.

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February 20, 2015

How to create a flexible small business marketing plan

B2B Sales, Marketing Strategy

Many small businesses often ask if a marketing plan is necessary. Yes, you definitely need a marketing plan but it needs to be flexible. Here's how you do that:

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February 17, 2015

2 key tactics on how to market your small business message

B2B Sales, Marketing Strategy

Before you spend $1 on paid advertising, take the time to sit down and work out your media exposure across your current touch-points. Here are 2 tactics we use.

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February 6, 2015

5 steps to a predatory marketing campaign for small business

Predatory Marketing, B2B Sales, Marketing Strategy

Find out who your biggest competitor is, what their greatest strength is, and how you can create a campaign based around the weakness arising out of that.

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February 3, 2015

How the Robin Hoods of marketing give small businesses a fighting chance

Predatory Marketing, B2B Sales, Marketing Strategy

The smaller your business, the more resourceful you need to be with your marketing. A strategy called predatory marketing may be just what you need to grow.

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January 16, 2015

Thought-less leaders: the future is not now

B2B Sales, Marketing Strategy

What may, what might is still way out of sight says Jeff Cooper. Forget portents of the future, it's action in the moment that speaks louder than prediction.

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January 8, 2015

What is iBeacon and how do you use it?

B2B Sales

What's next big thing in marketing? In this post, we explore an upcoming technology for marketers to watch out for called iBeacon. Find out all about it here:

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October 17, 2014

The Real Cost Of A Decent Pot To Piss In

B2B Sales

Jeff Cooper likes to get around. And he doesn't mind getting his wallet out if it means he can do it in style.

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September 29, 2014

The Super Bowl Still Reigns Supreme In Sport And Advertising

B2B Sales, Marketing Strategy

What's unique about the Super Bowl as a showcase for advertising is its sheer scale. It isn't just an NFL final, it's the grand final of the advertising world.

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September 12, 2014

Barbie Gets Around And Other Marketing Communications Ideas

B2B Sales

Jeff Cooper thinks a leggy, plastic blonde could inspire a revival of those hot creative ideas languishing in drawers all over the country.

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August 28, 2014

When Market Forces Trump Marketing And Promotion

B2B Sales, Branding

Jeff Cooper remembers his inner cool teenager as he ponders the irony of smoking in the face of meteoric cigarette tax hikes and ugly packaging.

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July 31, 2014

Beware The Suicide Pact Of Agreeableness

B2B Sales

Can you be too persuasive? Is it time to turn the persuasion off, create a safe environment for healthy conflict, and take a few home truths on the chin?

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July 22, 2014

A Dinosaur-Sized Insight On Low Client Satisfaction

B2B Sales, Marketing Strategy

Why is client satisfaction so low? Are agencies trying hard enough to address the pain points? Jeff Cooper shares dinosaur sized insights here:

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July 2, 2014

The Brutal Humiliation Of Telling The Big Advertising Lie

B2B Sales

Is your advertising pitch based on a lie you've told yourself over and over again? It's time to be honest so that you can start asking the dumb questions.

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June 6, 2014

Making An Impact Through Focus, Quality, Investment And Risk

B2B Sales, Branding

If you are going into business get focussed. Hire for quality rather than role then invest in the culture you want to create. Are you ready to take the risk?

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June 3, 2014

The Prophet Is Profit

B2B Sales, Branding, Creativity

Greed may or may not be good, but it's not going anywhere. Despite the wonders of technology, creativity is still the key to making a mint.

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May 30, 2014

5 Design Tips To Help Make The Most Of Your Website

B2B Sales

Get ahead of the pack and consider these 5 simple tips for your web design to help stop your potential customers from clicking through to your competitors.

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May 27, 2014

Why Professional Copywriters Don’t Need A University Degree

B2B Sales

A Comms degree to learn the Copywriting trade is fine but maybe it would be better to sample different types of writing and get some real life experience first?

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May 19, 2014

How Hiring The Crazy Ones Gives Leverage To Grow

B2B Sales, Marketing Strategy

We hire the crazy ones! People who don't quite fit the mould. Find out about our leverage to grow model here.

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May 8, 2014

Be Your Client's Coaster, Just Never Be A Doormat

B2B Sales, Marketing Strategy

We're always experimenting to create a fun place to work, and an awesome environment to invite our clients to. Here are some fun things to keep an eye out for.

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May 8, 2014

Why A Copywriter Can Make A Huge Difference To Your Business

B2B Sales

Taking short cuts when it comes to writing can be a serious mistake which can end up making your business come across as stuffy or too difficult to work with.

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May 7, 2014

First Brand To Brain Wins! A New Model For Survival

B2B Sales, Marketing Strategy, Branding

Why are clients so reluctant to heed brand advice from agencies? Is it because business, marketing and innovation aren't working together with equal importance?

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April 30, 2014

Win A Giant Gummy Bear From Step Change Marketing

B2B Sales

How do you increase office productivity? Well it might not be sustainable but we thought that a massive gummy bear might charge up your troops for a while.

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April 29, 2014

Own the moment... every minute matters!

B2B Sales

Most of you are just a little cranky that it rained this morning, that your toast burned, that you let that deadline slip your mind… am I right?

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April 24, 2014

Stump The Strategist At ARPA National Conference May 2014

B2B Sales, Marketing Strategy

The Step Change Marketing team will be live on stage running Stump The Strategist at the upcoming ARPA National Conference. Details here:

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