The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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April 24, 2014

Stump The Strategist At ARPA National Conference May 2014

B2B Sales, Marketing Strategy

The Step Change Marketing team will be live on stage running Stump The Strategist at the upcoming ARPA National Conference. Details here:

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April 22, 2014

Go Predatory… With Class, Elegance And Dignity

Predatory Marketing, B2B Sales, Domenico de Rosa, Animation, Marketing Strategy

Are you a classy predator? In a dog-eat-dog market we need to be predatory with our competitors, but the best way to do it is with elegance, class and dignity.

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March 28, 2014

Sometimes In Business You Have To Break All The Rules

B2B Sales

When we started Step Change Marketing, we broke all the rules. We hired somebody who had no track record and more issues than a New Idea magazine! It paid off.

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March 20, 2014

How I Went From Underdog To Predatory Marketing Top Dog

B2B Sales, Marketing Strategy

Ashton Bishop talks about how bullying and being the underdog led to his passion for predatory marketing and the establishment of Step Change Marketing.

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March 18, 2014

How To Unmake The Greatest Print Ad Of All Time

B2B Sales

Watch the step by step destruction of one of the greatest ads of all time. The answer to a more effective ad is rarely ‘make the logo bigger’.

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March 11, 2014

Is The Restriction Of Alcohol Its Ultimate Promotion?

B2B Sales

Can restrictions in the distribution of alcohol actually be adding to its use, and misuse? Jeff Cooper from Step Change Marketing has a few to find out.

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February 4, 2014

When Senior Management Has A Senior Moment

B2B Sales, Marketing Strategy

What happens when senior management goes AWOL at a critical time? Jeffrey Cooper talks about the repercussions of these senior moments.

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