5 steps to a predatory marketing campaign for small business
Identify your biggest competitor, their strengths, and create a campaign targeting the weakness that stems from those strengths.
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Topic
B2B Sales
How the Robin Hoods of marketing give small businesses a fighting chance
The smaller your business, the more resourceful you need to be with your
marketing. A strategy called predatory marketing may be just what you need
to grow.
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Thought-less leaders: the future is not now
Jeff Cooper says, What may, what might is still out of sight.Forget future predictions—it's action in the moment that speaks louder than foresight.
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The Real Cost Of A Decent Pot To Piss In
Jeff Cooper likes to get around. And he doesn't mind getting his wallet out
if it means he can do it in style.
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The Super Bowl Still Reigns Supreme In Sport And Advertising
What's unique about the Super Bowl as a showcase for advertising is its
sheer scale. It isn't just an NFL final, it's the grand final of the
advertising world.
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Barbie Gets Around And Other Marketing Communications Ideas
Jeff Cooper thinks a leggy, plastic blonde could inspire a revival of those
hot creative ideas languishing in drawers all over the country.
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When Market Forces Trump Marketing And Promotion
Jeff Cooper remembers his inner cool teenager as he ponders the irony of
smoking in the face of meteoric cigarette tax hikes and ugly packaging.
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Beware The Suicide Pact Of Agreeableness
Can you be too persuasive? Is it time to turn the persuasion off, create a
safe environment for healthy conflict, and take a few home truths on the
chin?
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A Dinosaur-Sized Insight On Low Client Satisfaction
Why is client satisfaction so low? Are agencies trying hard enough to
address the pain points? Jeff Cooper shares dinosaur sized insights here:
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The Brutal Humiliation Of Telling The Big Advertising Lie
Is your advertising pitch based on a lie you've told yourself over and over
again? It's time to be honest so that you can start asking the dumb
questions.
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Making An Impact Through Focus, Quality, Investment And Risk
If you are going into business get focussed. Hire for quality rather than
role then invest in the culture you want to create. Are you ready to take
the risk?
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The Prophet Is Profit
Greed may or may not be good, but it's not going anywhere. Despite the
wonders of technology, creativity is still the key to making a mint.
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5 Design Tips To Help Make The Most Of Your Website
Discover 5 essential design tips to enhance your website’s user experience, improve navigation, and boost engagement for better online performance.
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Why Professional Copywriters Don’t Need A University Degree
A Comms degree to learn the Copywriting trade is fine but maybe it would be
better to sample different types of writing and get some real life
experience first?
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How Hiring The Crazy Ones Gives Leverage To Grow
Discover how hiring unconventional thinkers—'the crazy ones'—can give your business the leverage to innovate, adapt, and achieve exponential growth.
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Be Your Client's Coaster, Just Never Be A Doormat
Learn how to support your clients effectively—be their steady coaster, offering value and balance, but never compromise your boundaries or become a doormat.
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Why A Copywriter Can Make A Huge Difference To Your Business
Taking short cuts when it comes to writing can be a serious mistake which
can end up making your business come across as stuffy or too difficult to
work with.
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First Brand To Brain Wins! A New Model For Survival
Why are clients so reluctant to heed brand advice from agencies? Is it
because business, marketing and innovation aren't working together with
equal importance?
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Win A Giant Gummy Bear From Step Change Marketing
Enter to win a giant gummy bear with Step Change Marketing. Join the fun and discover how creativity meets strategy in our exciting giveaway.
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Own the moment... every minute matters!
Most of you are just a little cranky that it rained this morning, that your
toast burned, that you let that deadline slip your mind… am I right?
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Stump The Strategist At ARPA National Conference May 2014
The Step Change Marketing team will be live on stage running Stump The
Strategist at the upcoming ARPA National Conference. Details here:
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Go Predatory… With Class, Elegance And Dignity
Are you a classy predator? In a dog-eat-dog market we need to be predatory
with our competitors, but the best way to do it is with elegance, class and
dignity.
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Sometimes In Business You Have To Break All The Rules
When we started Step Change Marketing, we broke all the rules. We hired
somebody who had no track record and more issues than a New Idea magazine!
It paid off.
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How I Went From Underdog To Predatory Marketing Top Dog
Ashton Bishop talks about how bullying and being the underdog led to his
passion for predatory marketing and the establishment of Step Change
Marketing.
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How To Unmake The Greatest Print Ad Of All Time
Watch the step by step destruction of one of the greatest ads of all time.
The answer to a more effective ad is rarely ‘make the logo bigger’.
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Is The Restriction Of Alcohol Its Ultimate Promotion?
Can restrictions in the distribution of alcohol actually be adding to its
use, and misuse? Jeff Cooper from Step Change Marketing has a few to find
out.
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When Senior Management Has A Senior Moment
What happens when senior management goes AWOL at a critical time? Jeffrey
Cooper talks about the repercussions of these senior moments.
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