The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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November 28, 2017

Insights from Breakfast with the Futurist: Is Your Business Future-Proof?

Business Strategy

A month ago, we had the pleasure of hosting Business Technology Futurist and Innovation Expert Craig Rispin, who gave us a glimpse of what the future holds. For instance, did you know that in 2028…

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November 9, 2017

Developing a Complete Strategic Response to Disruption

Business Strategy, Disruption

Do you know when and how disruption is coming to you?

On the Admatic stage delivering his recent keynote titled “Disruption3”, Jeff Cooper, shares the top disruptive trends that may be affecting businesses and the strategies to deal with disruption. 

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November 7, 2017

10 Disruptive Trends You Need to Know to Inform Your Value Proposition

Business Strategy

Trends are emerging on our horizon, and they’re impacting businesses. In fact, some of them could be under your radar — and you just didn’t know it.

Technological advancements and societal shifts are influencing people’s buying behaviours, and ignoring this fact only means you’re giving your competitor the upper hand.

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November 2, 2017

How Much Should You Spend on Marketing?

Marketing Strategy, Business Strategy

In the never-ending conversation regarding marketing budgets, you may be tempted to look for ways to cut corners. Reducing or maintaining your marketing budget heading into the next fiscal year could have a more substantial impact on your company’s growth than you realise.

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October 26, 2017

The Business Models behind the Best Billion-Dollar Unicorns

Business Strategy

Unicorns are no longer a myth. At least not in business.

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October 20, 2017

History’s Greatest Strategists: Assemble Your Ultimate Advisory Board

Business Strategy, History's Greatest Strategists

With only the final few seats available, we want to give you the opportunity to tackle disruption head on by assembling your ultimate advisory board.

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September 15, 2017

How Genghis Khan and Mother Teresa Would Beat Amazon in Australia

Business Strategy, Power of Model Thinking, Decision Making, Popular Posts, History's Greatest Strategists

If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody. 

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September 1, 2017

The Business Case for Creating a Purpose-Driven Organisation

Business Strategy

Why does your business exist? What are you out to do?

These questions seem easy to answer. But working with different businesses all over Australia for almost a decade now, we’ve observed that not all businesses are aligned with their organisations purpose.

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August 16, 2017

The 3 Absolute Essentials of Good Strategy

Business Strategy

Strategy is often hard to define, which makes it all the more difficult to distinguish what actually constitutes a good strategy.

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August 10, 2017

Interest Rates Increase: What That Means for Businesses in Australia

Business Strategy

When a country’s central bank increases interest rates, it creates a ripple effect that impacts the entire economy. Even with a 0.25% increase, you have to adjust your marketing strategy to respond to the drop in discretionary income as well as the currency’s relative increased strength. 

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August 8, 2017

The Biggest Mistakes in Recruitment (Part 5/5)

Business Strategy

In the fifth and final part of the interview, the managing director of the HR and recruitment consultancy, Checkside, reveals the top mistakes employers make in their hiring process.

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June 28, 2017

The Death of the SWOT Analysis and the Rise of the Strategic Radar

Business Strategy, Popular Posts

Recall the last time you had your strategic planning with your team. Did your plans turn out to be successful? Or were you frustrated that last year’s SWOT analysis proved to be lacking?

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April 27, 2017

The Business Leader’s Guide to Organisational Structures

Business Strategy

Though many companies can benefit from a restructuring, fewer than a quarter of organisational redesigns actually succeed. But it doesn’t have to be this way. Organisations can undergo successful restructuring as long as they understand the differences between organisational structures (flat, hierarchical, matrix, etc.) — namely, their benefits and their drawbacks.

Is it time to redesign your organisational structure? Here are the things you need to know.

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March 24, 2016

Better World Through Better Business: Step Change Manifesto

Step Change, Better World, manifesto, Business Strategy

Find out what we've learned from working with over 100 businesses every year to create a better world for better business.

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Mission Statement, Standing Out, Stump the Strategist, Marketing Strategy, Business Strategy, Branding

Watch our strategists discuss how to create a standout purpose statement ...

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March 20, 2015

In a male dominated workplace, how can I shift the perspectives of my colleagues so they view me as a leader - not just a woman?

Business Strategy, Marketing Strategy, Women in the Workplace, Stump the Strategist

In this weeks Stump the Strategist, watch as the strategists answer a question about shifting gender perceptions in the workplace.

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February 17, 2015

How to launch a consumer services app for spas and clinics [24 hr Stump The Strategist]

Marketing Strategy, Business Strategy, Launching an App, Stump the Strategist

In 9 minutes we solve a problem on how to launch a consumer services app that connects consumers with spas and clinics in their area.

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October 7, 2014

How Innovative Entrant Modelling Protects Your Category Share

Disruption, Business Strategy

There is nothing worse than having a new entrant enter your category. But, it will happen. Here is a useful strategy to help your business survive.

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February 20, 2014

Top Business Innovation Tools To Maximise Growth

Innovation, Business Growth, Business Strategy

Where are you at with your big ideas? These important tools and evaluation methods will help you overcome challenges and capitalise on business opportunities.

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February 13, 2014

How Can You Leverage Crowd Sourcing To Improve Your Business?

Business Strategy, crowd sourcing

Crowd sourcing provides many different ways for your customers to participate in your business. How do you encourage your customers to get involved?

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