How to Increase Your Customer Lifetime Value and Gain Revenue
If your business is focused on improving the customer experience, here are some ways to help you increase your customer lifetime value.
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Topic
Business Strategy
Productisation: How to Market the Intangible
Service-based companies face the challenge of selling intangible products. Learn how productization can be the key grow your business.
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Developing a Robust Innovation Pipeline that Powers Growth
Amid commoditization $ me-too trends, businesses stay profitable $ add value by building a strong innovation pipeline to stay ahead of competition.
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Marketing Automation: Steps to Get Effective Sales Buy-In
Marketing automation is a platform that’s not limited to marketing teams. With the right strategy and resource plan, sales teams can highly benefit from it too.
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Aged Care Providers Need to Communicate Their Purpose
For aged care organisations to stand out this year, they need to define and communicate their purpose clearly.
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Step Change Blog's 10 Most Popular Articles in 2018
Check out the top 10 Step Change articles of 2018 on business strategy, marketing, and digital, plus new insights to help you prepare for 2019!
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Step Change’s Growth Highlights in 2018
As a strategically led digital creative agency, Step Change showcases its best work and highlights for 2018.
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AI and Machine Learning Tools that Help Level the Playing Field for SMBs
No matter what industry you belong to, the use of AI and machine learning are transforming businesses of all sizes and closing the gap with their competitors. Check out these AI-powered tools that are changing the game.
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What Needs to Change when Developing a Strategy for Nonprofits
Here’s a guide to developing a strategy for nonprofits and refining it to gain trust and support from donors and investors.
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How to Find Product-Market Fit to Sustain Business Growth
Achieving product-market fit is vital for businesses that are looking to achieve rapid, massive growth. It's about developing a product the market needs.
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Key Insights from Roy Morgan’s State of the Nation Finance Report
Get a quick update on Roy Morgan’s State of the Nation Finance Report with key insights and interpretation from Jeff Cooper of Step Change.
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Every Leader’s Guide to Becoming a Lean Organisation
Becoming a Lean organisation is your key to exponential growth. Learn more about Lean and its core enablers in this blog post.
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How to Find Your Next Big Step Change [Podcast]
Are you looking for your next step change? Learn key insights from Step Change’s Ashton Bishop on the big 6 challenges and complete our strategy audit tool.
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How to Develop a World-Class Business Strategy in the Age of Disruption [Ebook]
A world-class business strategy sets companies apart from good ones, turning a memorable brand into a standout, unforgettable force in the market.
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How to Know If Your Strategic Plan Is Really Strategic
Here are a few places you can look into to know if you’re doing strategy or something else entirely.
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Life after the Merger: How Nine Entertainment and Fairfax Media Can Redefine Their Company Culture
A $4B merger between two media giants is underway. Company culture will be key to the success of this new, powerful integrated media player.
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8 Questions You Need to Ask to Develop a Solid Business Strategy
How do you know if you have the right business strategy? Here are 8 questions you need to consider to build a strong business strategy.
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How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session
Learn how to position your marketing strategy right where your customers are. Join us for Marketing 2.0 Breakfast Session where you get an inside look into how you can level up your marketing plan to win in the new age.
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How to Successfully Launch a Product Online [with Case Studies]
Considering an online product launch? Learn from case studies and from existing product launch tactics in this blog post.
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5 Disruptive Technologies that Will Transform Businesses
Your industry is likely being reshaped by new tech. Discover 5 disruptive technologies transforming how businesses operate today.
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How to Achieve Peak Performance at Work
Kevin Roberts talks about how to achieve peak performance at work as an individual and with your team.
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Expanding Your Business: Are You Ready to Enter a New Market?
If you’re thinking about entering a new market, using these tips will help you validate your market potential.
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Growth Hacking Tactics for Challenger Businesses
Your push marketing efforts will not do the trick anymore. To grow your audience and increase conversion rates, you need to master growth hacking.
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3 Strategic Ways to Win in Financial Services
In a crowded market, standing out is vital. Explore actionable strategies to disrupt traditions in the financial services industry.
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5 Powerful Business Strategy Tips to Fuel Your Growth [VIDEO]
Here are Ashton Bishop’s 5 business strategy tips that can help add value to your business today.
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Change Management Principles: How to Lead Change and Make It Stick
In a time when transformation is critical to an organisation’s growth, learn more about why it is crucial for leaders to manage change effectively.
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Customer Engagement: How Would These Strategists Win More Customers?
If Mother Teresa, Anita Roddick, or Jean Nidetch would run your business, how would boost your customer engagement? Read about three of History's Greatest Strategists now.
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Unpaid Overtime and Its Impact on the Business and the People [SURVEY]
Take part in the survey and help us gain insights on unpaid overtime in Australia. This is open to employees in Australia who are working long hours without pay.
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How to Create an Internal Comms Strategy that Works (with Case Study from AGL Energy)
A successful internal comms strategy is crucial to organisational success. Discover how storytelling can help you improve communicating with your team.
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How To Create A Sustainable Competitive Advantage
Here are the two ways to create and maintain a sustainable competitive advantage.
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