The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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September 15, 2017

How Genghis Khan and Mother Teresa Would Beat Amazon in Australia

Business Strategy, Power of Model Thinking, Decision Making, Popular Posts, History's Greatest Strategists

If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody. 

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September 1, 2017

The Business Case for Creating a Purpose-Driven Organisation

Business Strategy

Why does your business exist? What are you out to do?

These questions seem easy to answer. But working with different businesses all over Australia for almost a decade now, we’ve observed that not all businesses are aligned with their organisations purpose.

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August 10, 2017

Interest Rates Increase: What That Means for Businesses in Australia

Business Strategy

When a country’s central bank increases interest rates, it creates a ripple effect that impacts the entire economy. Even with a 0.25% increase, you have to adjust your marketing strategy to respond to the drop in discretionary income as well as the currency’s relative increased strength. 

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August 8, 2017

The Biggest Mistakes in Recruitment (Part 5/5)

Business Strategy

In the fifth and final part of the interview, the managing director of the HR and recruitment consultancy, Checkside, reveals the top mistakes employers make in their hiring process.

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April 27, 2017

The Business Leader’s Guide to Organisational Structures

Business Strategy

Though many companies can benefit from a restructuring, fewer than a quarter of organisational redesigns actually succeed. But it doesn’t have to be this way. Organisations can undergo successful restructuring as long as they understand the differences between organisational structures (flat, hierarchical, matrix, etc.) — namely, their benefits and their drawbacks.

Is it time to redesign your organisational structure? Here are the things you need to know.

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March 24, 2016

Better World Through Better Business: Step Change Manifesto

Better World, Business Strategy, manifesto, Step Change

Find out what we've learned from working with over 100 businesses every year to create a better world for better business.

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Business Strategy, Standing Out, Branding, Stump the Strategist, Marketing Strategy, Mission Statement

Watch our strategists discuss how to create a standout purpose statement ...

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March 20, 2015

In a male dominated workplace, how can I shift the perspectives of my colleagues so they view me as a leader - not just a woman?

Women in the Workplace, Business Strategy, Stump the Strategist, Marketing Strategy

In this weeks Stump the Strategist, watch as the strategists answer a question about shifting gender perceptions in the workplace.

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February 17, 2015

How to launch a consumer services app for spas and clinics [24 hr Stump The Strategist]

Launching an App, Business Strategy, Stump the Strategist, Marketing Strategy

In 9 minutes we solve a problem on how to launch a consumer services app that connects consumers with spas and clinics in their area.

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October 7, 2014

How Innovative Entrant Modelling Protects Your Category Share

Business Strategy, Disruption

There is nothing worse than having a new entrant enter your category. But, it will happen. Here is a useful strategy to help your business survive.

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February 20, 2014

Top Business Innovation Tools To Maximise Growth

Business Strategy, Innovation, Business Growth

Where are you at with your big ideas? These important tools and evaluation methods will help you overcome challenges and capitalise on business opportunities.

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February 13, 2014

How Can You Leverage Crowd Sourcing To Improve Your Business?

Business Strategy, crowd sourcing

Crowd sourcing provides many different ways for your customers to participate in your business. How do you encourage your customers to get involved?

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