The Step Change Blog

If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody. 

Why does your business exist? What are you out to do?

These questions seem easy to answer. But working with different businesses all over Australia for almost a decade now, we’ve observed that not all businesses are aligned with their organisation’s purpose.

When a country’s central bank increases interest rates, it creates a ripple effect that impacts the entire economy. Even with a 0.25% increase, you have to adjust your marketing strategy to respond to the drop in discretionary income as well as the currency’s relative increased strength. 

In the fifth and final part of the interview, the managing director of the HR and recruitment consultancy, Checkside, reveals the top mistakes employers make in their hiring process.

Though many companies can benefit from a restructuring, fewer than a quarter of organisational redesigns actually succeed. But it doesn’t have to be this way. Organisations can undergo successful restructuring as long as they understand the differences between organisational structures (flat, hierarchical, matrix, etc.) — namely, their benefits and their drawbacks.

Is it time to redesign your organisational structure? Here are the things you need to know.

Find out what we've learned from working with over 100 businesses every year to create a better world for better business.

Watch our strategists discuss how to create a standout purpose statement ...

In this weeks Stump the Strategist, watch as the strategists answer a question about shifting gender perceptions in the workplace.

In 9 minutes we solve a problem on how to launch a consumer services app that connects consumers with spas and clinics in their area.

There is nothing worse than having a new entrant enter your category. But, it will happen. Here is a useful strategy to help your business survive.

Where are you at with your big ideas? These important tools and evaluation methods will help you overcome challenges and capitalise on business opportunities.

Crowd sourcing provides many different ways for your customers to participate in your business. How do you encourage your customers to get involved?