The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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October 17, 2016

2 Minutes on Archetypes: Why Do I Need an Archetype, and How Do They Work?

Ashton Bishop, Branding, Brand Archetypes, 2 Minutes On

When brands identify with archetypes, customers are drawn to them. No wonder archetypal marketing is now a prerequisite to effective marketing. Discover how you can use the brand archetypes in your own business.

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October 12, 2016

Disruption: What Does It Mean for My Business?

Ashton Bishop, Disruption, 2 Minutes On

Disruption is coming. How does your business respond?

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September 12, 2016

Ashton Bishop Has Done It Again

Ashton Bishop

Congratulations, Ash!

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February 26, 2016

Friday Finds: Robot Workforce, Bad Roads and Bending Phones

Predatory Marketing, Ashton Bishop, iPhone, Marketing Strategy, Robots, Ford, Bendy Phones

Machines running the world, building the worst road on Earth and the iPhone mistake that turned into a technological success. This is Friday Finds - our take on the top three things happening in the world today

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