This week, Ashton had the pleasure of speaking with Dawn Russel of The Heartware Group, in her new episode of Adrenaline Shot Interview.
Ash spoke about striking at the weakness that arises from our competitor’s strength. It’s called predatory marketing, and it’s one powerful tactic any business can use.
Watch the full interview below.
![Predatory Marketing: How to Increase Your ROI without Spending Another Cent [with Examples]](https://blog.hellostepchange.com/hubfs/BLOG/Posts/3-Scale/predatory-marketing-step-change.001.jpeg)
