So you’ve been telling your audience lots of things about your business. But the thing is, is what you’re saying valuable to your customers? Does your message resonate with them? And does your message differentiate you from the other brands?
Successful businesses don’t talk about what’s important to them on a business owner’s perspective — they talk about what’s important to customers.
Related article: 4 High-Value Marketing Questions Every Startup Should Ask
In this episode of Marketing Mavericks, Step Change Head of Strategy, Glenn Bartlett, shares a messaging framework that helps you create an irresistible marketing message.
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