Burger King’s Halloween costume, the Deck of Brilliance, and Uber’s flying ads — this is Friday Finds, your dose of stories making the rounds in the internet this week.
1. A Burger King Dressed Up as Its Rival for Halloween
Photo from Business Insider
It’s Burger King dressed up as McDonald’s dressed up as a ghost! The Burger King joint in New York cleverly put on a sheet on its building and has the iconic “M” for its eyebrows. Below, a snide remark, “Just kidding, we still flame our burgers”.
Your turn, Ronald.
The rivalry between McDonald’s and Burger King is one of our favourite examples of finding the weakness in your competitor’s strength. McDonald’s is famous for their burgers; they taste the same wherever you’re buying it. The challenger saw the weakness, grabbed it, and created customisable and flame-grilled tasting burgers.
2. Heads Up, Creatives! Here’s a Deck of Cards for Idea Generation
Here’s a tool for when you’re running short of ideas and deadline is just around the corner. The Deck of Brilliance has 52 tools to aid creatives generate ideas.
Working with more than a hundred clients yearly, trust us when we say it’s a bad idea to leave everything to chance or to wait for a spark of inspiration in the shower. See, it’s a world of constant innovation out there. So to help businesses get predatory, we work with idea-generation systems, tools, and a lot of creativity.
Check it out here.
3. Uber Makes Their Presence Felt in the Streets of Mexico City — and Drivers Are Not Happy about It
Uber brings UberPOOL in Latin America. And their recent ad stunt? A swarm of drones above vehicles on gridlock to taunt advertise.
Vas solo? Por eso ya nunca se ven los volcanes. (“Driving alone? This is why you can never see the volcanoes” — this is referring to how polluted Mexico City is due to the smog that often covers two nearby volcanoes.)
While hovering ads is a cool idea, it doesn’t mean it’s a good idea. Commuters don’t need another reason to be annoyed — being stuck in traffic is annoying enough.
