1. The Way They Boxed the Bikes to Reduce Damage? Hands-Down Brilliant

Poor bikes. Often they arrive on our doorsteps with ‘bruises’ here and there from all the bumps on the road and the carrying and dropping onto trolleys.

Photo by @jasongay, Twitter

Vanmoof, a bike manufacturing company in Amsterdam, discovered a solution to that: printing a picture of a flatscreen TV on the bike’s box. It’s amazingly reduced bike damages due to delivery by up to 80%!

Have a look at your industry — perhaps there are issues that you only need to look at in another perspective in order to find creative solutions. 

2. Recruitment Game Strong

Jumping in on the social media bandwagon without even thinking about having a strategy is a big no-no.

Simon Johnson gets it. Take a look at his genius way to get recruitment done and at the same time get a social media boom.

3. The Elements of Value

A research by Bain & Company, featured in Harvard Business Review, takes Maslow’s hierarchy of needs and extends it, focusing on people as buyers and their behaviours in relation to products and services.

Harvard Business Review. The pyramid of the 30 elements of value

This is an important tool to assess your products and services to increase revenue, improve product and service design for a better consumer experience, pinpoint consumers’ pain points, and cross-sell your services. 

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