July 29, 2016

Friday Finds: You Will Not Believe What This Woman Used to Climb a Skyscraper

July 29, 2016

Friday Finds: You Will Not Believe What This Woman Used to Climb a Skyscraper

Marketing Strategy
1. Watch: LG Takes Vacuum Cleaner to Greater Heights — Literally!



After watching this video, you will never doubt LG CordZero’s suction power ever again. And this leads us to do our own brand checking: How far have we gone creatively to show our consumers the credibility of our claims?

2. Elon Musk’s Master Plan, Part Deux

After ten years, Elon Musk revealed the second part of his master plan for Tesla. He outlined the following: (1) To create solar roofs that works. (2) To cover major forms of land transportation. (3) To develop Tesla vehicles with hardware “necessary to be fully self-driving with fail-operational capability.” (4) To make cars that will generate income when the owners are not using it.

The third part of his plan is particularly interesting following the recent news of Tesla’s autopilot leading to the death of a man. Under major media scrutiny, Musks’s reaction demonstrates tenacity and resilience as well as a recognition of areas that need to be improved.

3. Rescue Assist App for First Responders Uses Augmented Reality

Mercedes-Benz unveils an app made for first responders in car accidents. The Rescue Assist app uses digital rescue cards that show a 3D model of a Mercedes-Benz vehicle, which rescuers can use to know how to best remove trapped passengers in a crashed car. Augmented reality is used as internal components are laid on top of the real scene of the accident. This app comes with an offline feature so that no time is wasted during a rescue.

Augmented reality is certainly on the rise, and more companies are using it to innovate their products and services or disrupt their entire industry. It’s time to check how your business can benefit augmented reality.


PS: Enjoyed this article? Discover more Friday Finds here.



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