Watch below as we answer:
Q: How do I launch a consumer services app for spas and clinics?
A:
- Look at what assets the spas and clinics already have that can be used to your advantage, for example their database and social media assets
- Make sure spa and clinic owners understand the benefits of using the app (the value proposition) and provide them with tools, like a video explainer, to pass on the message to their customers
- Launch through all channels at once to get effective frequency with consumers
- Rather than thinking about technology solutions, try running live events. It's all about matching high tech, with high touch
- Consider if data capture and using a CRM would be a simpler solution than an app - think about what the customer actually needs
- Look for joint ventures or partnerships to enter the market
- Create a story - give your services away to a high profile group and collect testimonials, videos and photos that will help sell your product
Featured strategists are:
Ashton Bishop - CEO, Step ChangeJeff Cooper - Founding Partner, Step Change
Craig Rispin - Futurist and Keynote Speaker, The Future Trends Group
About Stump The Strategist:
- It's opinion, not advice
- Questions from the floor, answered live in nine minutes
- Step Change charges clients for advice, Stump The Strategist is free
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