Stump The Strategist

Watch below as we answer:

Q: My new business is bed linen with players printed from different sports teams. How do I visually represent the idea? And how would I get the quickest sales possible?

• Featured strategists are: 

  Adam Long - General Manager, Step Change Marketing

  Andrew Durack – Head of Copy and Insights, Step Change Marketing

  John Hagerty – Managing Director, Be Business  

   

• About Stump The Strategist:

  • Questions from the floor, answered live in nine minutes
  • It's opinion, not advice
  • Step Change charges clients for advice, Stump The Strategist is free

A:

• While this may be a product for children, you're actually targeting their parents. Address their concerns first -  it helps kids sleep, it's allergen-free, etc

• If you're looking to increase sales try a 'member-get-member' promotion. Encourage engaged customers to draw other potential customers to your brand

• Start building your exit strategy from the beginning. Partnering with like-product brands may lead to a quick acquisition when you decide it's time to leave

• Focus on the overall design and feel of your brand. Consider the logo, typography, and archetypes, which lead to tone and personality. Your website shouldn't look like your business card

• To increase sales in a short period of time you'll need publicity. To build PR without a huge budget, try SourceBottle. This will link you directly to journalists looking for the next big story

Get more Stump The Strategist HERE