April 27, 2015

How can I visually represent my brand and effectively increase sales?

April 27, 2015

How can I visually represent my brand and effectively increase sales?

Stump The Strategist

Watch below as we answer:

Q: My new business is bed linen with players printed from different sports teams. How do I visually represent the idea? And how would I get the quickest sales possible?

  • Featured strategists are: 

    Adam Long - General Manager, Step Change Marketing

    Andrew Durack – Head of Copy and Insights, Step Change Marketing

    John Hagerty – Managing Director, Be Business  

     

  • About Stump The Strategist:

    • Questions from the floor, answered live in nine minutes
    • It's opinion, not advice
    • Step Change charges clients for advice, Stump The Strategist is free

A:

  • While this may be a product for children, you're actually targeting their parents. Address their concerns first -  it helps kids sleep, it's allergen-free, etc

  • If you're looking to increase sales try a 'member-get-member' promotion. Encourage engaged customers to draw other potential customers to your brand
  • Start building your exit strategy from the beginning. Partnering with like-product brands may lead to a quick acquisition when you decide it's time to leave

  • Focus on the overall design and feel of your brand. Consider the logo, typography, and archetypes, which lead to tone and personality. Your website shouldn't look like your business card

  • To increase sales in a short period of time you'll need publicity. To build PR without a huge budget, try SourceBottle. This will link you directly to journalists looking for the next big story

 

Get more Stump The Strategist HERE

 

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