The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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July 19, 2018

8 Questions You Need to Ask to Develop a Solid Business Strategy

Business Strategy

In the language of strategy, we often say, “There’s a need for strategy because time, dollars, and focus are scarce and limited resources.” A strong business strategy is the application of these resources for maximum leverage.

But in developing a solid business strategy, you first need to check that you’re actually doing strategy and not something else entirely — like business planning.

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July 18, 2018

How Great Leaders Drive and Sustain an Accountable Organisational Culture

Culture & Leadership

When your employees make a serious mistake, what’s their initial response? Is it making excuses? Finger pointing? Or do they have a great sense of ownership for business results that they take action to solve the problem and learn from their mistake?

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July 12, 2018

The Ultimate Guide to Creating Actionable Buyer Personas

Marketing Strategy, Digital

Buyer personas. Either you have them but your team doesn’t know how to use them, so they’re good as gone — or your team simply skipped creating one to get to the ‘real work’.

While many companies are aware of the general importance of personas, they don’t fully understand what it is they’re trying to do when they create them.

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July 10, 2018

Agency News: A Step Change towards Growth

Step Change

Big announcements from the agency on our roadmap to growth, plus a look at the Step Change culture — all in this week’s Step Change News.

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July 5, 2018

How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session

Business Strategy, Step Change, Marketing Strategy

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

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July 3, 2018

How to Successfully Launch a Product Online [with Case Studies]

Marketing Strategy, Digital, Business Growth

Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire. Launching a product online takes a lot of work — and it‘s something that can elude even the largest companies in the world.

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June 27, 2018

5 Disruptive Technologies that Will Transform Businesses in 2018

Business Strategy, Disruptive Technologies

In the midst of constant discontinuity, only one thing is certain: technology will disrupt every aspect of our lives and drive how business is done in the coming years. For CMOs, it is crucial to know and understand what these technologies are and how they are disrupting the way we do business today.

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June 21, 2018

What Is Digital Transformation?

Digital

Digital transformation — you may have heard this term in a recent digital conference you’ve attended, or you may be even assigned to lead one. And you’re not the only one, because right now, it is a big focus in growing organisations.

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June 19, 2018

How to Achieve Peak Performance at Work

Culture & Leadership, Business Growth

Many agencies who are at their optimal performance are striving to achieve peak performance thinking that is what is needed to win.

So we asked former Saatchi & Saatchi CEO Kevin Roberts how to maintain peak performance in your team and as an individual. In this video, he also shares how he has been able to put this into action to get to where he is now.

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June 14, 2018

Expanding Your Business: Are You Ready to Enter a New Market?

Digital

If you have thought about venturing into a new market to expand your reach, promote brand awareness, or increase revenue, there are few key points you need to consider first. And it’s not as simple as you may think.

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June 12, 2018

Growth Hacking Tactics for Challenger Businesses

Scale, Growth Hacking

Over the years, growth hacking has been a widely used buzzword among startups. And although a lot has happened since Sean Ellis coined the term in 2010, many are still unsure about what growth hacking is and why it matters to their challenger business.

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June 7, 2018

Video Storytelling: How to Make Serious Topics Interesting [with Examples]

Marketing Strategy, Creativity

As more brands turn to video to get their content noticed, the need to put out engaging content is no longer an option but a necessity.

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June 4, 2018

3 Strategic Ways to Win in Financial Services

Financial Market, Business Strategy

In today’s crowded marketplace, the need to stand out from the competition is crucial. But more importantly, in order to win, Financial Services companies need to look into existing challenges that may be stopping them from achieving true differentiation in their industry.

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May 30, 2018

5 Powerful Business Strategy Tips to Fuel Your Growth [VIDEO]

Business Strategy

Every year, we work with a hundred clients everywhere and anywhere, from Wellington to Toronto, and in one of our strategic sessions, Step Change chief Ashton Bishop was given a challenge: Out of all the strategy work that the team has done at Step Change, how can we add the most value in 5 minutes? Here’s his response to the 5-minute challenge with his five tips on strategy.  

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May 28, 2018

Change Management Principles: How to Lead Change and Make It Stick

Business Strategy, Culture & Leadership

No matter how far-reaching a leader’s vision may be, the reality is that transforming organisations is a difficult and arduous task. Many businesses today are so deeply rooted in operational efficiency and stability that they continue to struggle with how to effectively manage and sustain change.

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May 23, 2018

4 Ways to Identify Unmet Customer Needs

Business Strategy

Finding a product, a service, or a niche that delivers results largely depends on understanding exactly what your customer needs. And in a time where the competition is manic and ruthless, it is all the more essential to deliver a high-quality product and service that gets the right traction.

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May 22, 2018

Customer Engagement: How Would These Strategists Win More Customers?

Business Strategy, History's Greatest Strategists

If great strategic thinkers like Anita Roddick, Jean Nidetch, and Mother Teresa would run your business, how would they transform your customers into raving fans?

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May 16, 2018

Unpaid Overtime and Its Impact on the Business and the People [SURVEY]

Business Strategy

Are you working unpaid overtime and struggling to see the value of this for yourself or for your organisation? We are interested to understand the positives and negatives of unpaid overtime, for individuals and organisations. Help us shed light into the matter by taking this survey. This is open to everyone working in Australia.

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May 14, 2018

How to Create an Internal Comms Strategy that Works (with Case Study from AGL Energy)

Business Strategy, Branding, Creativity

One of the many challenges businesses face today more than ever is connecting with their audiences, whether it's their customers or employees.

What may be a significant policy update that can lead to positive change, if delivered in the wrong tone, or using the wrong language, could end up being received poorly by the team.

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May 10, 2018

Blog SEO Checklist: How to Make Your Content Rank in Google

Digital, Content Marketing

A blog is a powerful tool every business should have. If you want to stay relevant and competitive, if you want to be found online, a business blog is a necessity. It’s simply the most effective tactic that allows you to attract, engage, and nurture leads as they go through the stages in your marketing funnel.

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May 9, 2018

Brand Strategy: Everything You Need to Know

Branding

It was Steve Forbes who famously said, “Your brand is the single most important investment in your business.” But some, if not most, businesses tend to misunderstand this. Here’s why.

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May 3, 2018

Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts

Step Change, Marketing Strategy

In the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.

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May 1, 2018

What Makes a Great Marketing Strategy?

Marketing Strategy

Look into any business and marketing is usually the first budget to be ignored — or cut out entirely. 

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April 26, 2018

What Makes a Great Marketing Plan? [Template]

Marketing Strategy

Have you ever tried driving to a new place for the holidays without a map? Going about with your business without a marketing plan can feel like that. Sure, you might eventually get to your destination — but you risk making some costly and time-consuming turns along the way.

Wrong turns like creating a product only to find out there was no substantial demand for it or pricing your services too low.

Having a great marketing plan and executing it well can give you the confidence that you’re on the right path and that you’ll get to your goal effectively.

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April 24, 2018

The Change Chain: A Model for Moving Minds

Branding, Marketing Strategy

What really makes people decide to buy? And no, it doesn't have a lot to do with singing kittens riding bikes. Find out what does work here:

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April 19, 2018

Supercharge Your Customer Planning to Transform Your Marketing

Digital

Every year, businesses spend thousands of dollars on campaigns that would just fail. Why? Because they missed to focus on one vital thing: relevance.

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April 12, 2018

Why Your Marketing Plan Will Fail [Marketing Plan Template]

Marketing Strategy, Scale

Marketing without a plan is like trying to chop down a tree with a crowbar. You might get there in the end, but there’s a better way.

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April 10, 2018

The Content Marketing Roundup: 20 Stats, Tips, Trends in 2018

Digital, Content Marketing

In today’s fast-paced digital world, businesses operate in a time where attention is scarce and content is everywhere. Businesses who are serious about reaching out to their consumers are upping their game to win their attention.

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April 5, 2018

The Content Marketing Funnel Playbook: A Systematic Approach to Promoting Your Brand

Digital, Content Marketing

Marketers are facing a dilemma today. On one hand, it’s becoming clear that creating content is not only an effective way to raise publicity for their companies, but it’s also essential to do so. On the other hand, so many companies are using content that consumers have become overexposed to.

The typical consumer sees hundreds of articles, blog posts, videos, and other forms of content per day and only manage to fully consume or remember a small fraction of them.

Unless your content marketing strategy can stand out from the rest, there’s no way to convert viewers and readers to consumers.

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April 4, 2018

How To Create A Sustainable Competitive Advantage

Business Strategy, History's Greatest Strategists

Sustainable competitive advantages are becoming harder to find and harder to maintain. There are really only 2 ways that you can define these. What are they?

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