The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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January 19, 2018

5 Reasons You Shouldn’t Miss Out on the Practice of Powerful Presence

Culture & Leadership

The Practice of Powerful Presence is a series of concepts and exercises that let you consistently bring out the best in you so you can be the best leader for others.

This is not another leadership tool or app you can simply download — it’s the complete operating system you need if you want to think clearly, think creatively, be powerfully present, and have an edge in your communications.

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January 16, 2018

So Are You Really Doing Strategy?

Business Strategy

By now (and if you’ve subscribed to our blog), you may have already realised the need for a clear-cut strategy to drive success in your organisation.

Without a strategic plan, you have no direction or focus and may find yourself stuck with the status quo — with no clear mark for growth. Strategy streamlines your business and ensures all your resources are allocated appropriately, with everyone in your organisation working towards the same goal.  

Many times businesses find themselves just documenting business-as-usual vs doing actual strategy.

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January 12, 2018

Are You a Leader or a Manager? You Might Not Like the Answer.

Powerful Presence, Culture & Leadership

If you can’t simply define management and leadership then you can’t hope to be effective at either. We’ve got it down to a word for each. At the end of this article you should be able to see what great looks like — no matter what side of the divide you come down on.

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January 9, 2018

The Modern Marketer’s Guide to Developing Growth Strategies

Marketing Strategy

Marketing has changed. It used to be a distinct element of an organisation with a simple focus: getting goods and services from concept to customer.

But the world has changed, and so too must the way we view marketing.

As silos crumble around us and the world becomes more connected, integrated, and seamless, it’s becoming harder to see where one thing ends and another begins.

Which is why marketing needs a rethink.

And that rethink starts with a new definition.

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January 1, 2018

How to Develop a Data-Driven Business Strategy

Business Strategy, Digital

Big data has been described as the “new oil” as far as business assets go. However, a better analogy might be the Wild West. It is fairly easy for any business to now leverage BI and data to make decisions; however, the “how” still isn’t clear, and neither is the application. 

According to KPMG, when the strategy is data-driven, it helps to make sense of structured and unstructured data and applies that knowledge to a wide range of business functions. The result is that there is no more guess work, and results can become more predictable. Far more predictable than conventional forecasting techniques based on static historical financial reports.

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December 19, 2017

Australians May Be Working Themselves and Their Businesses to Death [White Paper]

Business Strategy

The rate of change in the business landscape is unprecedented. As a result, business models have not kept up with the demands of the market. And instead of working smarter, employees are working harder and putting in more unpaid work hours.

It may seem like putting in extra time is not much, but it does add up. Based on our data, the Australian workforce is donating approximately $196 billion to businesses each year due to unpaid overtime*.

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December 19, 2017

Is Hubris Syndrome Distorting Your Leaders’ Decision-Making?

Culture & Leadership

Today’s dynamic global economy has us facing a challenging task of steering our organisations towards success.

The stress from rising competition and regulation, resource management, revenue generation, and customer retention only shows that we have the toughest jobs in the market.

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December 14, 2017

The Power of Predatory

Predatory Marketing, Marketing Strategy

Webinars deliver tremendous value both to the business and the audience. It’s a great and cut-through way to share, engage, connect, and educate your audience wherever they are in the world. That’s why we’ve always been fans of webinars.

Recently, Step Change had the privilege of leveraging the power of webinars.

Our CEO, Ashton Bishop, presented “Predatory Marketing: Repositioning the Competition to Build Business” to 76 CEOs, CMOs, and Marketing Directors for a series powered by GoToWebinar.

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December 13, 2017

How to Use Emotive Storytelling for Your Holiday Marketing

Branding, Marketing Strategy, Creativity

As the holiday rush pours in, you need to do more than the usual to make an impact in your holiday marketing.

To make a lasting impression that leads to conversion for the holidays, you have to be able to capture interest and emotionally connect with your audience to elicit a response and get them to engage.

The most effective way to do that is through emotive storytelling.  

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December 5, 2017

How to Achieve Product/Market Fit

Business Strategy, Stump the Strategist

In a landscape overwhelmed with new products and business models, finding your niche product while also being able to break into a responsive market is essential for success.

If your business is looking to increase sales and improve your ROI, finding the right product/market fit will set the pace for how it survives the current competitive landscape.

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November 30, 2017

What CMOs Need to Know about Digital Marketing

Digital

Today, the emergence of new digital trends has virtually transformed digital marketing overnight, and CMOs need to pay attention.

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November 28, 2017

Insights from Breakfast with the Futurist: Is Your Business Future-Proof?

Business Strategy

A month ago, we had the pleasure of hosting Business Technology Futurist and Innovation Expert Craig Rispin, who gave us a glimpse of what the future holds. For instance, did you know that in 2028…

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November 24, 2017

23 Digital Marketing Trends to Help Challengers Plan for 2018

Digital

Planning a digital marketing strategy for businesses in 2018 has never been a more exciting time. With technological trends that have emerged, marketers are left with great opportunities to connect with their brand’s target audience.

In this blog post, we share digital marketing trends that leaders of challenger brands should know to plan their strategy for 2018.

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November 23, 2017

Negotiation Styles: How Would You Negotiate with Bruce Lee?

B2B Sales

Negotiation is part and parcel of life and particularly in business. No matter which stage you are at in any business deal, you are bound to meet different stakeholders who will challenge your negotiation skills.

It’s not a one-size-fits-all approach. To be effective, you need to think about how best to approach your business deals.

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November 17, 2017

Developing a Strategic Plan in the Absence of a Business Model

Stump the Strategist

At the Chief Strategy Officer Summit’s Stump the Strategist session, a key question raised was, “How do I develop an effective strategic plan in a VUCA world in the absence of a business model?”

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November 15, 2017

Step Change News: We’re Ending ‘Marketing’ as You Know It | Introducing Our Service Menu

Step Change

This week’s insider bits: An invite to reimagine marketing, plus a glimpse of the complete Step Change Service Menu (in case you’re mighty curious how else we can help your business grow).

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November 9, 2017

Developing a Complete Strategic Response to Disruption

Business Strategy, Disruption

Do you know when and how disruption is coming to you?

On the Admatic stage delivering his recent keynote titled “Disruption3”, Jeff Cooper, shares the top disruptive trends that may be affecting businesses and the strategies to deal with disruption. 

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November 7, 2017

10 Disruptive Trends You Need to Know to Inform Your Value Proposition

Business Strategy

Trends are emerging on our horizon, and they’re impacting businesses. In fact, some of them could be under your radar — and you just didn’t know it.

Technological advancements and societal shifts are influencing people’s buying behaviours, and ignoring this fact only means you’re giving your competitor the upper hand.

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November 2, 2017

How Much Should You Spend on Marketing?

Business Strategy, Marketing Strategy

In the never-ending conversation regarding marketing budgets, you may be tempted to look for ways to cut corners. Reducing or maintaining your marketing budget heading into the next fiscal year could have a more substantial impact on your company’s growth than you realise.

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October 27, 2017

Step Change News: Mercer’s Cambell Holt, 7th Top CMO in Australia | Open Haus: That's a Wrap!

Step Change, Step Change Client

Join us in congratulating Mercer’s Chief Customer Officer, Cambell Holt, who now joins the top ranks of the most innovative CMOs in Australia!

In other news, we had Stump the Strategist during last Friday’s Open Haus!

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