The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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November 17, 2017

Developing a Strategic Plan in the Absence of a Business Model

Stump the Strategist

At the Chief Strategy Officer Summit’s Stump the Strategist session, a key question raised was, “How do I develop an effective strategic plan in a VUCA world in the absence of a business model?”

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November 15, 2017

Step Change News: We’re Ending ‘Marketing’ as You Know It | Introducing Our Service Menu

Step Change

This week’s insider bits: An invite to reimagine marketing, plus a glimpse of the complete Step Change Service Menu (in case you’re mighty curious how else we can help your business grow).

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November 9, 2017

Developing a Complete Strategic Response to Disruption

Business Strategy, Disruption

Do you know when and how disruption is coming to you?

On the Admatic stage delivering his recent keynote titled “Disruption3”, Jeff Cooper, shares the top disruptive trends that may be affecting businesses and the strategies to deal with disruption. 

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November 7, 2017

10 Disruptive Trends You Need to Know to Inform Your Value Proposition

Business Strategy

Trends are emerging on our horizon, and they’re impacting businesses. In fact, some of them could be under your radar — and you just didn’t know it.

Technological advancements and societal shifts are influencing people’s buying behaviours, and ignoring this fact only means you’re giving your competitor the upper hand.

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November 2, 2017

How Much Should You Spend on Marketing?

Business Strategy, Marketing Strategy

In the never-ending conversation regarding marketing budgets, you may be tempted to look for ways to cut corners. Reducing or maintaining your marketing budget heading into the next fiscal year could have a more substantial impact on your company’s growth than you realise.

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October 27, 2017

Step Change News: Mercer’s Cambell Holt, 7th Top CMO in Australia | Open Haus: That's a Wrap!

Step Change, Step Change Client

Join us in congratulating Mercer’s Chief Customer Officer, Cambell Holt, who now joins the top ranks of the most innovative CMOs in Australia!

In other news, we had Stump the Strategist during last Friday’s Open Haus!

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October 26, 2017

The Business Models behind the Best Billion-Dollar Unicorns

Business Strategy

Unicorns are no longer a myth. At least not in business.

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October 20, 2017

History’s Greatest Strategists: Assemble Your Ultimate Advisory Board

Business Strategy

With only the final few seats available, we want to give you the opportunity to tackle disruption head on by assembling your ultimate advisory board.

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October 19, 2017

Step Change News: Agency of the Future | Boat Dealers Are Getting Predatory | Step Change Open Haus

Step Change

The agency of the future is all about artificial intelligence, Suzuki boat dealers are getting predatory, and the much-awaited Step Change Open Haus is coming — all in this week’s Step Change News.

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October 13, 2017

Why Your Marketing Plan Will Fail (and How to Avoid It)

Marketing Strategy, Scale

Marketing without a plan is like trying to chop down a tree with a crowbar. You might get there in the end, but there’s a better way.

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October 6, 2017

Reporting on Digital Performance to the Board

Digital

With over 800 companies in Australia appointing Chief Digital Officers, it is undeniable that digital has found its way to be part of the strategic core of many businesses.

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October 3, 2017

Sustaining Change: 5 Key Steps to a Fulfilled Life

Culture & Leadership

Determination is one thing, but more often than not, achieving success takes more than just sheer willpower. You can be determined yet still be on the wrong path. Going full throttle with no steering wheel may just lead you to a crippling accident. It is essential to recognise the changes needed in your lifestyle and implement them so that you can start driving on the right road.

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September 28, 2017

Sustaining Change: How Purpose Influences Happiness

Culture & Leadership

Happiness is such an abstract concept, yet when we experience it, it feels like an emotion that’s actually tangible. Whether through enjoying simple pleasures, connecting with other people, or achieving a life-long goal, there are different factors that contribute to one’s happiness. But even with all these ways to be happy, it can sometimes still be fleeting.

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September 26, 2017

Sustaining Change: The Fluidity of Success

Culture & Leadership

To most people, success is seen as a destination — a permanent position that can finally be reached through the culmination of the right actions. In a way, it is; and in a way, it isn’t. The right actions are definitely needed, but success isn’t a fixed state that requires a specific number of actions. It’s fluid and ever-changing, and it’s a series of choices that you have to make every single day.

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September 22, 2017

Sustaining Change: Keeping the Motivational Fire Alive

Culture & Leadership

If motivation were a fire, your goals would be the kindling and your driving factor would be the fuelwood that keeps it burning. Too often, people let fear be the driver to their success. Too often, the flame dwindles and exhausts itself. Fear is unsustainable as it is unreliable. In this video, Ashton Bishop, our CEO, shares how detrimental fear can be when using it as a source of motivation to succeed.

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September 21, 2017

Introduction to Sustaining Change: The Initial Driver

Culture & Leadership

If there’s one thing that’s constant in our lives, it’s change. Some people welcome it, some people flee from it, and some people ignore it. In this insightful five-part series, Ashton Bishop, our CEO, shares how you can deal with change to lead you to success.

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September 15, 2017

How Genghis Khan and Mother Teresa Would Beat Amazon in Australia

Business Strategy, Power of Model Thinking, Decision Making, Popular Posts

If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody. 

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September 12, 2017

The War for Attention: How World-Class Brands Stand Out

Digital

As you’re reading this post, there’s an overabundance of content screaming to get noticed online. In fact, every minute, people publish 1,400 new blog posts, send 150,000 emails, share 3.3 million pieces of content on Facebook, and upload a total of 500 hours of video to YouTube. Every minute.

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September 6, 2017

How to Define Your Brand to Make You Stand Out

Branding, Marketing Strategy, Brand Archetypes

Your brand is anything that comes from your company as a specific source. To the consumer, it symbolises what they can expect when they do business with you. And in today’s crowded marketplace, it’s more important than ever to ensure that your brand stands out from the crowd. 

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September 1, 2017

How Organisational Purpose Will Make You Outperform Your Competition

Business Strategy

Why does your business exist? What are you out to do?

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