The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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March 29, 2017

2 Minutes on How to Make Referral Relationships Work — Part 4

Strategy, 2 Minutes On, Referral Relationships

Trying to be everything to everyone is not the best way to grow your business. If you want growth, one of the most tried-and-tested ways is through referral partnerships. 

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March 29, 2017

2 Minutes on How to Make Referral Relationships Work — Part 3

Strategy, 2 Minutes On, Referral Relationships

Referrals from reliable third-party sources are one of the best ways to bring new and repeat leads for the business. But it takes more than just signing a referral agreement to have a successful referral relationship.

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March 29, 2017

2 Minutes on How to Make Referral Relationships Work — Part 2

Strategy, 2 Minutes On, Referral Relationships

The professional services industry relies greatly on referral relationships for new business. It’s the most tried-and-true source of leads. In fact, in a professional services survey by PSM70% of new business is from referrals. That’s why it’s extremely important for businesses to get referral relationships right.

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March 29, 2017

2 Minutes on How to Make Referral Relationships Work — Part 1

Strategy, 2 Minutes On, Referral Relationships

Referrals trump all other forms of business leads.

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March 24, 2017

The Importance of Boards, Consultants, and Peer Networks [VIDEO]

Disruption, Leadership

Business leaders will agree that the path to business growth is never easy. Growth means managing the day-to-day — while at the same time thinking about implementing your strategy and making effective decisions that affect the entire organisation. And sometimes, things don’t work out the way you envisioned it. When things go rough, to whom do you turn for wisdom?

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March 21, 2017

Top 3 Marketing Pitfalls FinTech Companies Make

Predatory Marketing, Strategy

FinTech is a unique industry. It is the merging of the two areas that require the most credibility in any given industry — finance and technology. It requires trust from the customer and a certain degree of transparency from the company.

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March 17, 2017

To Find the Right Talent, Focus on the Vision [VIDEO]

Disruption, Leadership

An organisation’s success depends on getting the right people. But hiring the right people has been proven to be a challenge among leaders and managers. In fact, in a report by Randstad, 79% of HR managers agree that it’s a struggle to search for people whose capabilities match job requirements.

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March 14, 2017

The Guide to Increasing Business Productivity

Strategy, Productivity, Lanrex

Increasing business productivity is synonymous with increasing business growth. By unlocking and addressing the challenges affecting your employees, you can improve productivity, lower operational costs, and increase business performance.

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March 10, 2017

To Deal with Disruption, First You Need to Protect Your Core [VIDEO]

Disruption, Leadership

With disruption inevitably changing how businesses operate, you can’t afford to be complacent; else you risk being displaced by more agile players in your category.

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March 8, 2017

4 Strategic Actions to Avoid Decision Biases

Strategy, Power of Model Thinking

As key decision makers in your business, you are expected to make rational, sound decisions every day. However, that is not always the case. You encounter several blind spots, or decision biases, that hinder you from making optimum decisions.

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March 2, 2017

In the Age of Disruption, Is Command-and-Control Leadership Dead? [VIDEO]

Disruption, Leadership, Culture

In 2025, eight years from now, 40% of the Fortune 500 companies will no longer exist. In the age of disruption, complacency has no place in great leadership.

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February 28, 2017

How Do You Measure Your Customer’s Loyalty?

Scale

Most people measure loyalty by how many clients leave. But it’s unfortunate to be measuring loyalty once it’s too late to keep a client.

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February 23, 2017

The Step Change Culture Eats Strategy for Breakfast

Step Change, Ways of Being, Culture

It doesn’t matter if you have a winning strategy in place — if your company culture is sloppy, you will not win.

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February 22, 2017

A Beginner’s Guide to Growth Hacking

Scale, Growth Hacking

Your push marketing efforts will not do the trick anymore. To grow your audience and increase conversion rates, you need to master growth hacking.

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February 16, 2017

The Advanced Guide to Brand Positioning

Strategy

Most businesses talk about the same things and forget to mention the things that make them truly different. If you’re competing with a giant in your category and talk about the same things as they do, you’ll lose.

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February 15, 2017

3 Insights that Businesses Can Learn from Photographers

Creativity

Picture this. A magnificent 160,000-dollar Audi R8, with the ocean and the sky as its backdrop and a cloud of sand rising around it as if it has just drifted to a stop. This was how the execs at Audi envisioned it when they asked a photographer to take a photo of the car. But perhaps more remarkable than the output itself was how he did it.

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February 10, 2017

10 Signs You're Delivering a Trustworthy Content

Connection
T. Barnum never said that a suspicious person was born every minute, but he probably should have. People are generally wary of things found on the internet, but there are things you can do to combat this tendency. 
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February 8, 2017

Why Having a Blog Should Be at the Top of Your Priority List

Connection

Content marketing increases a business’s bottom line. 88% of all consumers consult the internet to compare businesses before they decide whether or not they want to buy. Their deciding factor? The content readily available for them on the internet.

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February 7, 2017

3 Smart Digital Marketing Hacks You Need to Know for 2017

Scale, Connection

Make your business stand out from the competition in 2017 with these three digital marketing hacks. The rise in digital technology means most people can usually be found carrying a mobile device or laptop. The landscape of marketing online is very different from the traditional approach of brochures and television ads. These three tips will no doubt be fuelling the way businesses should market in the next few years.

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February 3, 2017

Where to Spend Your Marketing Budget: Part 2

Marketing Tactics, Scale

Are you the kind of business that goes, “Lets get our brand out there and appeal to everyone!“? The truth is, appealing to everyone is actually appealing to no one.

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