At the Chief Strategy Officer Summit’s Stump the Strategist session, a key question raised was, “How do I develop an effective strategic plan in a VUCA world in the absence of a business model?”
This week’s insider bits: An invite to reimagine marketing, plus a glimpse of the complete Step Change Service Menu (in case you’re mighty curious how else we can help your business grow).
Do you know when and how disruption is coming to you?
Trends are emerging on our horizon, and they’re impacting businesses. In fact, some of them could be under your radar — and you just didn’t know it.
Technological advancements and societal shifts are influencing people’s buying behaviours, and ignoring this fact only means you’re giving your competitor the upper hand.
In the never-ending conversation regarding marketing budgets, you may be tempted to look for ways to cut corners. Reducing or maintaining your marketing budget heading into the next fiscal year could have a more substantial impact on your company’s growth than you realise.
Join us in congratulating Mercer’s Chief Customer Officer, Cambell Holt, who now joins the top ranks of the most innovative CMOs in Australia!
In other news, we had Stump the Strategist during last Friday’s Open Haus!
With only the final few seats available, we want to give you the opportunity to tackle disruption head on by assembling your ultimate advisory board.
The agency of the future is all about artificial intelligence, Suzuki boat dealers are getting predatory, and the much-awaited Step Change Open Haus is coming — all in this week’s Step Change News.
Marketing without a plan is like trying to chop down a tree with a crowbar. You might get there in the end, but there’s a better way.
With over 800 companies in Australia appointing Chief Digital Officers, it is undeniable that digital has found its way to be part of the strategic core of many businesses.
Determination is one thing, but more often than not, achieving success takes more than just sheer willpower. You can be determined yet still be on the wrong path. Going full throttle with no steering wheel may just lead you to a crippling accident. It is essential to recognise the changes needed in your lifestyle and implement them so that you can start driving on the right road.
Happiness is such an abstract concept, yet when we experience it, it feels like an emotion that’s actually tangible. Whether through enjoying simple pleasures, connecting with other people, or achieving a life-long goal, there are different factors that contribute to one’s happiness. But even with all these ways to be happy, it can sometimes still be fleeting.
To most people, success is seen as a destination — a permanent position that can finally be reached through the culmination of the right actions. In a way, it is; and in a way, it isn’t. The right actions are definitely needed, but success isn’t a fixed state that requires a specific number of actions. It’s fluid and ever-changing, and it’s a series of choices that you have to make every single day.
If motivation were a fire, your goals would be the kindling and your driving factor would be the fuelwood that keeps it burning. Too often, people let fear be the driver to their success. Too often, the flame dwindles and exhausts itself. Fear is unsustainable as it is unreliable. In this video, Ashton Bishop, our CEO, shares how detrimental fear can be when using it as a source of motivation to succeed.
If there’s one thing that’s constant in our lives, it’s change. Some people welcome it, some people flee from it, and some people ignore it. In this insightful five-part series, Ashton Bishop, our CEO, shares how you can deal with change to lead you to success.
If you had to make a list of some of the most powerful brands in history, online retail giant Amazon would undoubtedly be right at the top. According to one recent study, the company saw $2.371 billion in net income in 2016 on the back of $136 billion in net sales — and that’s just in the United States. The company is also growing at a rate of about 27% year-over-year and currently employs more than 341,000 people. All of this is to say that the fact that Amazon has decided to make its long-awaited move into Australia should come as a surprise to absolutely nobody.
As you’re reading this post, there’s an overabundance of content screaming to get noticed online. In fact, every minute, people publish 1,400 new blog posts, send 150,000 emails, share 3.3 million pieces of content on Facebook, and upload a total of 500 hours of video to YouTube. Every minute.
Your brand is anything that comes from your company as a specific source. To the consumer, it symbolises what they can expect when they do business with you. And in today’s crowded marketplace, it’s more important than ever to ensure that your brand stands out from the crowd.