What really makes people decide to buy? And no, it doesn't have a lot to do with singing kittens riding bikes. Find out what does work here:
One of the many challenges businesses face today more than ever is connecting with their audiences, whether it's their customers or employees.
What may be a significant policy update that can lead to positive change, if delivered in the wrong tone, or using the wrong language, could end up being received poorly by the team.
The heart of every business is human connections. At the end of the day, our work boils down to dealing with people: we exist to solve their problems and mitigate their pain points.
As the holiday rush pours in, you need to do more than the usual to make an impact in your holiday marketing.
To make a lasting impression that leads to conversion for the holidays, you have to be able to capture interest and emotionally connect with your audience to elicit a response and get them to engage.
The most effective way to do that is through emotive storytelling.
Your brand is anything that comes from your company as a specific source. To the consumer, it symbolises what they can expect when they do business with you. And in today’s crowded marketplace, it’s more important than ever to ensure that your brand stands out from the crowd.
This blog post features the 12th brand archetype in the series, which explores how brands use literary archetypes to stand out and be remembered.
Offering a product or service with utility or merit is no longer enough. It’s now necessary to create a value proposition to get people to notice and convert them to loyal customers.
One of the most important things to understand about marketing is that at the heart of every business, there is a brand story waiting to be told to the world.
“65% of the economy will face digital disruption by 2017.” (Deloitte)
Disruption will merge sectors and make others redundant. New entrants are now challenging business norms and making huge profits riding the wave.
Have you noticed how most businesses talk about themselves? Check the “About Us” page and you’ll see that they are actually saying the same message:
If you're not having fun, you're doing something wrong, says the Jester. Does your business love having fun and living in the moment?
Does your business create products or provide services that help make a person more attractive, enjoy intimacy, or build relationships? Read on.
The Innocent customer looks for products that will make living life simple and good. Does your business offer this?
The nurturer, the supporter, the parent, the saint — this is the Caregiver archetype. Find out if this suits your brand.
When brands identify with archetypes, customers are drawn to them. No wonder archetypal marketing is now a prerequisite to effective marketing. Discover how you can use the brand archetypes in your own business.
This blog post features the 7th brand archetype in the series, which explores how brands use literary archetypes to stand out and be remembered.
This is the 6th brand archetype in the series, which explores how brands use literary archetypes to stand out and be remembered.
This is the brand archetype for the revolutionaries, the misfits, and the radicals. Think: Harley Davidson. Richard Branson and his Virgin empire. The Australian bushranger Ned Kelly. Does your brand define the Outlaw? Find out here.
Do your products or services gratify the desire for freedom and adventure? The Explorer could be your brand’s archetype. Find out here.
Hero brands help people achieve their ambitions. They help people solve social, environmental and other major issues. Is your business a hero brand?
Known as the truth seekers, Sages bring life to their brand through facts, higher-level vocabulary and deep imagery — does this sound like your business?
Discover the Ruler archetype, and find out if this is the core archetype best suited for your business.
Learn from Steve Jobs about how to apply range architecture in your business and the importance of simplicity...
If you've always wanted to take on your competitors, now is your chance! Watch as our strategists give you all the tools you need to win.