Brand Strategy: Everything You Need to Know
Are you eager to define your brand strategy? Read more on why you should create a brand strategy focused on how you make your customers feel.
Read the article
Topic
Branding
The Change Chain: A Model for Moving Minds
What really makes people decide to buy? Here's how you can use the change chain to make communicaton more powerful.
Read the article
Brand Storytelling Examples: How to Hold Customers’ Attention
Learn how to leverage brand storytelling to captivate your target customers.
Read the article
Insights from Kevin Roberts: Creativity and Innovation
Learn from Kevin Roberts about creativity and innovation.
Read the article
How to Use Emotive Storytelling for Your Holiday Marketing
Learn how emotive storytelling can leave a lasting impression on your target audience.
Read the article
How to Define Your Brand to Make You Stand Out
Learn how to define your brand that will make a real impact in your customers' lives and take your business to the next level.
Read the article
Exploring Brand Archetypes: The Magician
If you are in the business of giving customers a magical experience then the Magician brand archetype is the perfect fit for you.
Read the article
How to Craft the Perfect Product Messaging
Here are tips on how to create a product messaging that gets noticed and positions your product for success.
Read the article
What Makes a Great Brand Story?
Marketing is more than just making new products attractive to buyers. At the heart of every business, there is a brand story waiting to be told to the world.
Read the article
Why You Need to Have Explainer Videos in Your Marketing Strategy
Here are the top 6 reasons you need to have explainer videos in your marketing strategy, backed with case studies and examples.
Read the article
3 Insights that Businesses Can Learn from Photographers
This blog post contains insights for businesses about being creative with execution and working to set budgets in a clever way.
Read the article
Underdog Reminder Series – Automagic
Underdog Reminder Series – Use of Video Marketing by AutoMagic
Read the article
Underdog Reminder Series – Use of Video
Explore the Underdog Reminder Series on the power of video marketing, and learn how to leverage videos to boost engagement, brand awareness, and growth.
Read the article
Underdog Reminder Series – Why the picture is more powerful than the word
Underdog Reminder Series – Why The Picture Is More Powerful Than The Word
Read the article
Purpose: The One Essential Tool You Need to Stand Out and Win
Being a purpose-led organisation makes the strategy simply a series of actions needed to achieve the purpose in the context of key challenges and opportunities.
Read the article
4 Things You Need to Know before Designing Your Brand’s Logo
Having a well-designed logo is a vital component of your marketing strategy.
Read the article
Driving Results through a Killer Explainer Video
A video explainer is an effective marketing tactic you should leverage to share your brand story, explain your product, gain customers, and build relationships.
Read the article
The One Reason You Should Invest in a Manifesto Video
Want to engage customers and employees emotionally, build brand loyalty, and inspire advocates? Create a powerful manifesto video to share.
Read the article
Exploring Brand Archetypes: The Jester
If you're not having fun, you're doing it wrong, says the Jester. Does your business love having fun and living in the moment?
Read the article
Exploring Brand Archetypes: The Lover
The Lover archetype is for businesses that offer products or services that enhance attractiveness, intimacy, or help build meaningful relationships.
Read the article
Exploring Brand Archetypes: The Innocent
The Innocent customer looks for products that will make living life simple and good. Does your business offer this?
Read the article
Exploring Brand Archetypes: The Caregiver
The Hero’s mum or someone who’s taken the Hero under her wing and protects them until they’re ready to fly — this is the Caregiver archetype.
Read the article
2 Minutes on Archetypes: Why Do I Need an Archetype, and How Do They Work?
When brands identify with archetypes, customers are drawn to them. No wonder archetypal marketing is now a prerequisite to effective marketing.
Read the article
Exploring Brand Archetypes: The Creator
Creator brands stand apart from “do-it-all” brands by inspiring imagination. If this resonates with your business, keep reading.
Read the article
Exploring Brand Archetypes: The Regular
Brands that relate to the everyday living have the Regular archetype at their foundation. Does this sound like your business? Read on.
Read the article
Exploring Brand Archetypes: The Outlaw
This is the brand archetype for the revolutionaries, the misfits, and the radicals. Does your brand define the Outlaw?
Read the article
Exploring Brand Archetypes: The Explorer
The restless, adventure seekers, and freedom lovers—if they match your ideal customers, the Explorer archetype is perfect for your business.
Read the article
Exploring Brand Archetypes: The Hero
Hero brands help people achieve their ambitions or help people solve a social, environmental, or other major issues.
Read the article
Exploring Brand Archetypes: The Sage
Known as the truth seekers, Sages bring to life their brand by communicating using facts, higher level vocabulary, and deep imagery.
Read the article
Exploring Brand Archetypes: The Ruler
Ruler brands claim to be #1, market leaders, or thought leaders in their category. Does this sound like your brand? Discover more to find out.
Read the article