The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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September 21, 2016

Exploring Brand Archetypes: The Outlaw

Branding, Brand Archetypes

This is the brand archetype for the revolutionaries, the misfits, and the radicals. Think: Harley Davidson. Richard Branson and his Virgin empire. The Australian bushranger Ned Kelly. Does your brand define the Outlaw? Find out here.

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September 15, 2016

Exploring Brand Archetypes: The Explorer

Branding, Brand Archetypes

Do your products or services gratify the desire for freedom and adventure? The Explorer could be your brand’s archetype. Find out here.

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September 8, 2016

Exploring Brand Archetypes: The Hero

Branding, Brand Archetypes

Hero brands help people achieve their ambitions. They help people solve social, environmental and other major issues. Is your business a hero brand?

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August 23, 2016

Exploring Brand Archetypes: The Sage

Branding, Brand Archetypes

Known as the truth seekers, Sages bring life to their brand through facts, higher-level vocabulary and deep imagery — does this sound like your business?

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August 11, 2016

Exploring Brand Archetypes: The Ruler

Branding, Brand Archetypes

Discover the Ruler archetype, and find out if this is the core archetype best suited for your business.

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July 28, 2016

What Are Brand Archetypes? How Do They Power the World’s Most Memorable Brands?

Step Change, Branding, Brand Archetypes, Popular Posts

Discover the 12 famous archetypes and how they can make your brand top-of-mind for your consumers.

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March 2, 2016

Damage control: How to avoid negative brand perception


Learn from Dean Mannix, the best way to handle marketing and sales email mistakes

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February 1, 2016

Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

B2B Sales, Steve Jobs, Branding, Marketing Strategy, Range Architecture

Learn from Steve Jobs about how to apply range architecture in your business and the importance of simplicity...

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Business Strategy, Standing Out, Branding, Stump the Strategist, Marketing Strategy, Mission Statement

Watch our strategists discuss how to create a standout purpose statement ...

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January 19, 2016

Brand Your Website and Increase Customer Conversion Rates

Branding, Finance, Stump the Strategist, Digital

Discover the best way to brand your company's website and maximise your sales potential..

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October 28, 2015

Stump the Strategist: How Can Small Businesses Stay Ahead of Their Competitors?

Blue Print, Branding, Stump the Strategist

If you've always wanted to take on your competitors, now is your chance! Watch as our strategists give you all the tools you need to win.

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October 23, 2015

How can social media be used to attract more customers?

B2B Sales, Branding, Stump the Strategist

If you're thinking about using social media, take a look at this video with our expert strategists.

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October 9, 2015

How do I convince companies to choose my brand?

B2B Sales, Branding, Stump the Strategist, Marketing Strategy

Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.

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February 4, 2015

Virtual Stump the Strategist - Marketing problems solved in 9 minutes

Predatory Marketing, Distribution, Branding, Stump the Strategist, Cause-Related Marketing

This week's Virtual Stump The Strategist answers questions on consumer apps and coffee shops live in 9 minutes. See if these answers can apply to you here

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October 24, 2014

Avoid Losing Brand Equity: What To Consider Before Renaming

Branding, Marketing Strategy

When making a name change companies tend to focus on the upside and forget to quantify the value of what they are giving up. Do you know what you're giving up?

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September 25, 2014

Brand Marketing Wins Using The Latest Technology Trends

Technology, Branding

With trends, there are either opportunities or threats and you can work with them or against them. Find out how to work with trends for greater advantage here:

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September 5, 2014

Positioning Your Brand on Personal Expression and Enrichment


Personal expression and personal enrichment are two proven and powerful ways to position your brand. See how other brands have done it here:

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August 28, 2014

When Market Forces Trump Marketing And Promotion

B2B Sales, Branding

Jeff Cooper remembers his inner cool teenager as he ponders the irony of smoking in the face of meteoric cigarette tax hikes and ugly packaging.

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August 14, 2014

Brand Positioning On Social And Environmental Responsibility


Social and environmental responsibility are two proven ways to position your brand. Here are some brands that have used this positioning.

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August 12, 2014

Brands that Focus on the Niche Market and Geographical Territories


Niche market and geographical territories are two proven and powerful ways to position your brand. See how major brands have done it here:

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July 25, 2014

Positioning Your Brand on Speed and Reliability


Here are two proven and powerful ways to position your brand. Read about the positioning territories of speed and reliability here:

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July 16, 2014

Brand Positioning on Originality and Simplicity


Brand positioning is about defining an idea and then owning it. How could being the originator or owning simplicity benefit your business?

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July 9, 2014

Positioning Your Brand on Size: the Bigger, the Better!


The positioning territory of size focuses on the large range of products or services your brand offers. If size is your brand's aim, what is your target?

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June 6, 2014

Making An Impact Through Focus, Quality, Investment And Risk

B2B Sales, Branding

If you are going into business get focussed. Hire for quality rather than role then invest in the culture you want to create. Are you ready to take the risk?

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June 3, 2014

The Prophet Is Profit

B2B Sales, Branding, Creativity

Greed may or may not be good, but it's not going anywhere. Despite the wonders of technology, creativity is still the key to making a mint.

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May 7, 2014

First Brand To Brain Wins! A New Model For Survival

B2B Sales, Branding, Marketing Strategy

Why are clients so reluctant to heed brand advice from agencies? Is it because business, marketing and innovation aren't working together with equal importance?

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March 25, 2014

AGL Smarter Working Series – A Different Approach To Working

Branding, Domenico de Rosa, Animation, AGL Smarter Working

Working smarter is everyone's goal. Step Change Marketing have produced an animated 'Smarter Working' explainer series for AGL that you can check out here:

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