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Our strategists discuss how to re-engage your existing database and leverage it to increase sales growth...

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Discover the best way to promote your new in-house service in under nine minutes with Stump the Strategist.

In just nine minutes our strategists will help you grab the attention of your busy customers. Click here to watch!

Why strategy has become so confused in marketing and advertising.

If you've always wanted to take on your competitors, now is your chance! Watch as our strategists give you all the tools you need to win.

If you're thinking about using social media, take a look at this video with our expert strategists.

If you're looking to convince your customers that cheapest isn't best, the Strategists have a solution for you.

Find out how you could attract more clients with this 9 minute video.

Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.

If you've recently spent time and money developing a book to support your business, watch this video to discover some new ways to get the biggest bang for your buck.

If you're a supplier looking to entice businesses into buying your products look no further. With this 9 minute video the Strategists will answer all your burning questions.

The Step Change team took to the stage at the Mumbrella 360 conference to solve three marketing problems, on-the-spot, in under nine minutes.

This 9 minute video will teach you all you need to know about growing your database.

If you want to learn the most effective ways to engage with your customers through social media, this is the video for you!

Watch us tell David how to take down Goliath in under nine minutes.

If your email open rates are down take a look at this nine minute video for some inspiration.

If you're looking to create an optimum price strategy for your business, this Stump the Strategist video is for you.

Are you confused by big data? You aren't alone. Check out Stump the Strategist to gain some clarity.

Want to know how to win more tenders? Watch our strategists to find out.

Trying to engage customers in a pre-sales campaign? Watch this nine minute video for more details.

If you have questions about segmenting your market, this is the video for you. Watch as our Strategists address segmentation in this nine minute video.

If you've ever wondered how to increase your dollar spend per customer, this is the video for you. Our Strategists will give you several great tips in this nine-minute video – without a discount in sight!

Have you been looking to leverage your database? Watch this nine minute video and our strategists will show you how.

Jeff Cooper is the Senior Partner of Step Change Marketing This article appears in Jeff's monthly column in AdNews – Australia's leading publication serving the advertising, marketing and media industries.

I have a confession to make. When I was young and stupid (not to mention light on doubloons) I used to pirate content like movies, music, games and TV shows. I’m not alone – us convicts lead the world in piracy. I read in some recent and ‘very credible’ research that one third of adults admit to pirating content online. That increases to 50% for those between 18 and 24 years of age. I don’t believe those stats for a second – I’d bet they’re much higher!

 Thankfully, I’m now clean.  I’ve seen the light, the dull glow from my flat-screen TV, as Netflix auto-plays the fourth episode of Bloodline at 11pm on a school night.

 I now have Netflix. Not because I watch much TV but because, for me, the value proposition has far surpassed pirating, free-to-air and AppleTV (and probably many other on-demand alternatives). The point is content producers should stop cursing pirates and start partnering with distribution channels that are winning over the masses with their superior value propositions. And those distributors who are losing the battle should smarten up.

 At $8.49 a month, Netflix costs less than 30c a day for unlimited content across all my devices. AppleTV is around $3 an episode (equivalent to 10 days of viewing or 240 hours of Netflix gluttony). Free-to-air is full of crap and ads, with the only half decent content being at the worst possible times. Pirating is a pain in the ass around quality and logistics… oh yeah, and it’s illegal.

 Spotify has a similar customer value proposition – one monthly fee and unlimited streaming.

 Now artists and content producers are saying that their share of revenue from these streaming services is too small, but it’s got to be better than the zero they were getting from pirated distribution. I’m an artist, creative person who makes money from my creativity/thinking, and I have a business that does too, so I certainly value creativity. I’m also a realist.

 These services have done something that other models have failed to do: they have brought pirates back from their sea of filth and squalor, and they’ve charged them for the pleasure. Many pirates are turning in their eye-patches and peg legs, or choosing not to strap them on quite so often. For me, that’s alchemy.

Tides are changing. New legislation has been passed that, for the first time in Australia, will bring retribution to those that chose to break our piracy laws that until now have been impotent. This will further swell the tides in favour of streaming services.

 As always there is opportunity for those that move first. The weather forecast predicts rough seas and strong currents away from the traditional distribution channels so the smart seamen would be setting a course for the light.

Not sure where to begin with your marketing? The Strategists explain in this nine minute video.

If your wondering how to target a family business with a strong patriarch, this Stump the Strategist video is for you.

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Ever wondered how you could recreate the ALS Ice Bucket Challenge? Watch as our strategists tackle this topic in under nine minutes.