The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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July 14, 2016

Business Strategy: Make the Most Out of Your Strategy

Step Change, Marketing Strategy

Learn about how to get the most out of your strategy and ensure your business is positioned to win

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July 14, 2016

B2B Sales: Importance of the proposal

B2B Sales

Learn about the benefits of the sales proposal and how you can maximise yours for success

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July 14, 2016

Turning Marketing on Its Head: The Rise of Predatory Marketing

Predatory Marketing, Marketing Strategy

All of us want our message heard. Predatory Marketing is the way to go if you want to stand out from your competitors, rise above the marketing noise and create impact in your industry.

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June 24, 2016

Friday Finds: Microsoft Buys LinkedIn for $26.2 Billion, Robots as Hospital Receptionists, and Who Knew Art Could Come from Surveillance Cameras?

Zoom Pavillion, Acquisition, Pepper the Robot, Marketing Strategy, Microsoft, linkedin

Microsoft’s latest acquisition, Belgium hospitals employing robots, and an art gallery ups the audience’s viewing experience — this is Friday Finds, our take on the three top things making news in the world this week.

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June 17, 2016

Friday Finds: A CEO’s Secret to Success, 5G Wireless Networks, and Volvo Did What?

Innovation, Marketing Strategy, Warren Buffet, Volvo, 5G Wireless

A big-time CEO’s advice for startups, 5G wireless in the works, and a Volvo truck successfully pulls 750 tonnes from standstill — this is Friday Finds, our take on the three top things making news in the world this week.

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June 15, 2016

Online Streaming: Lessons from the 748 Million-Dollar Esports Industry

eSports, Gaming, Online Streaming, Marketing Strategy

Learn about how online streaming transformed the Esports industry and how you can use online streaming in your business to connect with your customers.

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May 27, 2016

Making Better Decisions: The Ladder of Inference

Ladder of Inference, thinking, Power of Model Thinking, Decision Making

Learn about how the Ladder of Inference can help you make better decisions

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May 26, 2016

3 Common Biases Affecting Your Decision-Making

Gamblers Fallacy, Power of Model Thinking, Decision Making, Confirmation Bias, Fundamental Attribution Error

There are 100,000,000,000,000,000 processes running through your head right now. Learn the best way to recognise the biases that can occur and how to manage them in your decision-making.

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May 20, 2016

Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry

Technology, eLearning, ROSS, robot, Marketing Strategy

The applications of Blockchain technology, the robotic attorney Ross and eLearning - the threat to Universities

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May 19, 2016

Intuitive Web Design: Customer Journey Mapping

Digital

How customer journey mapping can make your website more intuitive

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May 18, 2016

B2B Sales Video: Perfecting Each Touchpoint

B2B Sales, Marketing Strategy

Learn the best way to interact with clients to ensure you make the sale every time

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May 13, 2016

Web Design: Simply Frictionless

Digital

Improve your website by learning the principles of frictionless web design

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May 11, 2016

The Future of the Internal IT Department

Technology, Comunet, Marketing Strategy

Mark Ogden, the Chief Executive Officer of Comunet, shares how he used Step Change’s History’s Greatest Strategists tool to develop the future of the internal IT department.

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May 6, 2016

Three B2B Sales Tactics: An Introduction To B2B Sales

B2B Sales, Sales, Marketing Strategy

Learn three key insights in B2B marketing and the tactics you can use to close the sale

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April 29, 2016

Friday Finds: Cutting Objects with Water, Drone Racing and Musk’s $83 million deal

Drone Racing, Elon Musk, Water Jet Cutting, Marketing Strategy

Slicing objects in half with water, drone racing - the next big sport and Elon Musk's $83 million deal. This is Friday Finds - our take on the top three things happening in the world today.

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April 28, 2016

Introduction: Six Principles for Website Usability

Design, UX, Digital

Join us as we explore the six principles for web usability

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April 8, 2016

Friday Finds: Abercrombie & Fitch’s Broken Rule, Toys in 2025 and McDonald’s $4.5m Boat

Abercrombie & Fitch, Mcdonald's, Fisher Price, Marketing Strategy

This week: Abercrombie & Fitch does what they promised not to do, what toys will look like in 2025 and McDonald’s $4.5 million floating restaurant. This is Friday Finds, our take on three of the top things making news in the world this week.

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April 6, 2016

Why You Shouldn’t Make Decisions Using Instinct: System 1 and System 2 Thinking

Daniel Kahneman, Power of Model Thinking

Learn about the two systems you use in decision-making and the implications they have for your business

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March 24, 2016

Better World Through Better Business: Step Change Manifesto

Better World, Business Strategy, manifesto, Step Change

Find out what we've learned from working with over 100 businesses every year to create a better world for better business.

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March 18, 2016

How Virtual Reality Is Already Transforming Your Competitors' Marketing

Technology, B2B Sales, Marketing Strategy, Virtual Reality

Virtual reality is already changing the way marketing is done. Learn how you can incorporate virtual reality in your strategy to remain competitive.

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March 11, 2016

Friday Finds: Artifical Intelligence, Marble Instrument and $60 Hackers

Artificial Intelligence, Google, Wintergartan Marble Machine, Lee Se-Dol, Marketing Strategy, Hackers

A marble fuelled musical instrument, the competitive edge to Google’s artificial intelligence and hackers being hired for $60 a day. These are our Friday Finds: three of the top innovations making news in the world this week.

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March 8, 2016

The Power of Decisions

Bias, Personal Growth, Power of Model Thinking, Decision Making, Power of Decision, Culture & Leadership

We make choices everyday. If we improved the quality of our choices, what impact would what have on our lives?

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March 2, 2016

Damage control: How to avoid negative brand perception

Branding

Learn from Dean Mannix, the best way to handle marketing and sales email mistakes

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February 26, 2016

Friday Finds: Robot Workforce, Bad Roads and Bending Phones

Predatory Marketing, Ashton Bishop, iPhone, Marketing Strategy, Robots, Ford, Bendy Phones

Machines running the world, building the worst road on Earth and the iPhone mistake that turned into a technological success. This is Friday Finds - our take on the top three things happening in the world today

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February 23, 2016

Never be ignored again - How to write a persuasive sales email

B2B Sales, Email Sales, SalesITV, Dean Mannix, Marketing Strategy, Increase Sales, Selling Persuasively

Have your sales emails ever been ignored? Dean Mannix from SalesITV details how to make your sales emails stand out.

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February 12, 2016

Big data or bad data? Keeping your database healthy

B2B Sales, Email Sales, CRM, Re-engage Database, Database

Is your database cleaner than your competitor's database? Find out how to maintain a clean database...

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February 10, 2016

How Strategists Predict the Future: The Fermi Principle for Business

Power of Model Thinking, Marketing Strategy

Did you make as much profit this year as your strategists forecasted? The Fermi Principle will ensure your accuracy.

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February 4, 2016

Four Principles That Lead to Apple’s Success

Success Principles, Reality Distortion Field, Gorilla Glass, Steve Jobs, Walter Isaacson, Apple, Marketing Strategy

Learn about the four principles Steve Jobs applied to make Apple great...

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February 1, 2016

Why Steve Jobs Killed 70% of Apple’s Products: A Lesson on Range Architecture

B2B Sales, Steve Jobs, Branding, Marketing Strategy, Range Architecture

Learn from Steve Jobs about how to apply range architecture in your business and the importance of simplicity...

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January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Business Strategy, Standing Out, Branding, Stump the Strategist, Marketing Strategy, Mission Statement

Watch our strategists discuss how to create a standout purpose statement ...

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