The Step Change Blog

The latest thinking on business, strategy, marketing and sales

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August 31, 2016

Unpacking Innovation: How You Can Be an Innovator

Innovation

In the age of disruption, the key to stay on top of the game is to be innovative. Learn how you can be innovative with these four tips.

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August 26, 2016

Friday Finds: Drones In Airports, Depression-Detecting Algorithms, and the Nosulus Rift

Marketing Strategy

France now has airport drones, your Instagram photos tell people more than you think and the introduction of the Nosulus Rift — this is Friday Finds, your dose of stories making the rounds on the Internet this week.

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August 25, 2016

Stump the Strategist: Top Marketing Strategies for Kitchen Manufacturers

Stump the Strategist

Watch as our strategists answer this business owner’s marketing question. Did they pass or did they get stumped?

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August 24, 2016

B2B Sales: Understanding Your Customers and Using the Marketing Funnel Effectively

B2B Sales

Step Change Founding Partner, Jeff Cooper, explains how vital understanding customers are and how the funnel metrics works.

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August 23, 2016

Exploring Brand Archetypes: The Sage

Branding, Brand Archetypes

Known as the truth seekers, Sages bring life to their brand through facts, higher-level vocabulary and deep imagery — does this sound like your business?

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August 19, 2016

Friday Finds: Chiko Roll's Handy Holder, the Perfect Pants for Work and Workout, and Robot Offers Free Legal Aid to Homeless

Marketing Strategy

Chiko Roll’s extra hand, ADAY’s new pants, and “the world’s first robot lawyer” — this is Friday Finds, your dose of stories making the rounds in the internet this week.

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August 18, 2016

Evolving Web Design: Is Your Web Design Keeping Up with the Times?

Digital

Find out how you can keep up with the current trends in web design with this final blog article for the Web Usability series.

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August 17, 2016

4 Things B2B Salespeople Need to Stop Believing

B2B Sales, Popular Posts

WATCH: Step Change Founding Partner, Jeff Cooper, on the four myths in B2B that salespeople need to know.

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August 16, 2016

What You Need to Know about Disruption

Marketing Strategy, Disruption

The age of disruption is here. How do you manage it? Find out as our CEO Ashton Bishop tells all you need to know about disruption.

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August 12, 2016

Friday Finds: LinkedIn Video, the Hubble Cantata, and Facebook against Ad Blockers

Marketing Strategy, Virtual Reality

LinkedIn videos, the virtual reality concert of the year, Facebook takes a stand against ad blockers — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

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August 11, 2016

Exploring Brand Archetypes: The Ruler

Branding, Brand Archetypes

Discover the Ruler archetype, and find out if this is the core archetype best suited for your business.

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August 10, 2016

How to Prepare Your Business to Sell Out When You Retire

Stump the Strategist

In this video of Stump the Strategist, learn about how you could grow your business before you retire.

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August 9, 2016

11 Tips and Tricks Every B2B Consultant Needs to Know to Get It Right

B2B Sales

Win clients with these powerful tips and tricks, brought to you by our Founding Partner, Jeff Cooper.

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August 5, 2016

Friday Finds: Uber Rides for Your Clients, Moleskine’s First Café, and the World’s Ugliest Colour

Marketing Strategy

Uber for Your Clients, Moleskine Café, and the World’s Ugliest Colour — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

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August 4, 2016

Writing an Effective Sales Proposal

B2B Sales

Write an effective and persuasive sales proposal by learning these five important tips from our Founding Partner, Jeffrey Cooper.

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August 3, 2016

Looking into the Future: Blockchain Technology

Technology, Fintech

Blockchain — the innovation to replace closed security systems with a public ledger. How is this affecting industries? What industries has it been impacting on? Find out more about it here.

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August 2, 2016

Accessible Web Design: Best Practices to Attract More Website Traffic

Digital

This is the future of web design. Explore the different ways you can make your website equally accessible to all kinds of web users.

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July 29, 2016

Friday Finds: You Will Not Believe What This Woman Used to Climb a Skyscraper

Marketing Strategy

Witness the power of LG’s cordless CordZero vacuum, learn Elon Musk's next plans for Tesla, and discover Mercedes-Benz’s augmented reality app — this is Friday Finds, your weekly dose of stories making the rounds in the internet.

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July 27, 2016

What Is True Resilience? Unpacking Resilience and Debunking Wrong Notions

Step Change, Culture & Leadership

Does your company embrace genuine resilience as an organisational value? Find out how resilience can benefit you and your company.

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July 26, 2016

How To Make A Million Dollars With Your Product

Stump the Strategist

Watch our strategists from Step Change answer the million-dollar question in nine minutes.

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July 22, 2016

Friday Finds: The Coolest Global Stats You Need to See Right Now

Marketing Strategy

Learn about Unilever’s recent billion-dollar acquisition, the epic campaign flop, and the Internet stats you need to see

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July 21, 2016

How to Improve Your Web Design: Predictive and Personal

Digital

Give your customers the best user experience. Learn how to optimise your website and make it predictive and personal.

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July 20, 2016

Logic Tree: Branching Out Solutions to Make Better Decisions

Power of Model Thinking, Step Change

Learn the most effective way to come up with the best logical decision when faced with different courses of action.

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July 15, 2016

Friday Finds: 4 Reasons Pokemon Go Will Make You Want To Pull Your Hair Out

Marketing Strategy

This week on Friday Finds: Here are our top finds after Nintendo launched ‘Pokémon Go’ — disrupting the app industry one Pokémon at a time.

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July 14, 2016

The Nominal Group Brainstorming Technique: A TEDxSydney, Post-it, and Step Change Collaboration

Step Change

Watch the explosion of colours and ideas that occurred in this Post-it, 3M, TedxSydney and Step Change collaboration, as the group explores the Nominal Group Brainstorming Technique

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July 14, 2016

Is Your Website Fit For Format? Increase Your Web Usability

Digital

Learn about responsive web design and how you can use it to stay competitive

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July 14, 2016

Decision Matrix: Making Effective Decisions With Your Team

Power of Model Thinking

Learn how the Decision Matrix tool can help ensure your decisions are unbiased and accurate

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July 14, 2016

Friday Finds: Accounting Automation, New Tools From Google And Twitter To Improve Your Customer Reach

Marketing Strategy

Learn about an artificially intelligent accounting system, Google’s ‘Ads Personalization’, and the new Twitter Dashboard.

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July 14, 2016

Managing The Disruptive Impact Of Change Podcast: Darren Woolley And Ashton Bishop

Step Change, Marketing Strategy

Listen as Darren Woolley, CEO of TrinityP3 and Ashton Bishop, CEO of Step Change, discuss how disruption is impacting all businesses and how to manage any questions that arise surrounding change

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July 14, 2016

How To Improve Your Decision-Making Skills: OODA Loop Tool

Power of Model Thinking

Do you want more mental clarity and faster and better decision-making skills? Learn how you can use the OODA Loop tool to fine tune your decision-making

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