The Step Change Blog

Creativity, outlandish ideas, and buttery bowls of popcorn — here’s a sneak peek of life at Step Change.

Problem solving is easy, right? Well, look out… You might be suffering from ‘the illusion of explanatory depth’.

This week, Ashton had the pleasure of speaking with Dawn Russel of The Heartware Group, in her new episode of Adrenaline Shot Interview.

A negative review, the world’s most popular song, and cool website generator — this is Friday Finds, your dose of stories making the rounds in the internet this week.

The nurturer, the supporter, the parent, the saint — this is the Caregiver archetype. Find out if this suits your brand.

When brands identify with archetypes, customers are drawn to them. No wonder archetypal marketing is now a prerequisite to effective marketing. Discover how you can use the brand archetypes in your own business.

Finding your lost keys, how to shoot a burger, and a smart device to monitor fever — this is Friday Finds, your dose of stories making the rounds in the internet this week.

This blog post features the 7th brand archetype in the series, which explores how brands use literary archetypes to stand out and be remembered.

Disruption is coming. How does your business respond?

Read on and explore how technology has changed industries, consumers, and the world at large.

How to reduce delivery damages, Simon Johnson’s Instagram recruitment ad, and Maslow’s hierarchy of needs extended — this is Friday Finds, your dose of stories making the rounds in the internet this week

You are in command. You have everything under control. You are the best version of yourself.

And then, things go haywire.

Things at home aren’t going well. Sales are staggering low. The pressure at work is rocketing sky-high.

Have you ever felt like you got your job due to luck? That all your achievements were a fluke? That one day people will realise you are not who they think you are?

You’re not alone.

This is the 6th brand archetype in the series, which explores how brands use literary archetypes to stand out and be remembered.

Step Change welcomes to the team the new Head of Digital, Robert Steers!

Complacency is a costly game — just ask Kodak and Nokia. Avoid the pitfalls of complacency and bring in the culture of excellence in your workplace.

A powerful medium for storytelling, the 1SE app lets you capture both the mundane and the remarkable moments of life and stitch them into one continuous movie.

When vans and drones team up, a look at Jigsaw’s strategy to stop ISIS aspirants, and get to know the next generation that will drive the workforce to evolve — this is Friday Finds, your weekly global roundup of innovation and strategy stories this week.

The average Australian sees 3,000 branded messages a day. Effective marketing is no longer in your face. Instead, the subtler, the better.

This is the brand archetype for the revolutionaries, the misfits, and the radicals. Think: Harley Davidson. Richard Branson and his Virgin empire. The Australian bushranger Ned Kelly. Does your brand define the Outlaw? Find out here.

Why do some customers pay a premium to get a certain product/service that’s only slightly different from the standard service? Learn how responsibility as a company culture makes a great difference to you, your employees, your products, and your customers.

GO Wheelchair, the trucks that transported massive turbines blades, and start-up pitch decks from industry giants — this is Friday Finds, your dose of innovation and inspiration from the internet this week.

Do your products or services gratify the desire for freedom and adventure? The Explorer could be your brand’s archetype. Find out here.

It’s every leader’s nightmare. It could be your team’s weakness. Decisions made out of groupthink range from distressing to disastrous. Find out how you and your team can overcome this.

Congratulations, Ash!

The iPhone 7 in 107 seconds, the art of designing car brochures, and the one lesson we can learn from breakthroughs — this is Friday Finds, your dose of stories making the rounds in the internet this week.

Hero brands help people achieve their ambitions. They help people solve social, environmental and other major issues. Is your business a hero brand?

Here are the seven most significant insights business leaders and marketers need to know about the Internet

Catch Pokémons like a pro with PokeCrew, navigate an Airbnb home with Ping, and Darren Tay’s winning Toastmasters speech — this is Friday Finds, your dose of stories making the rounds in the internet this week.

Watch: Our Founding Partner, Jeff Cooper, reveals the one thing that could help you win over your prospect client.