A successful viral video with millions of views is every business owner’s dream. Think of Dollar Shave Club’s video, which gained almost 24 million views. They practically did little else with their marketing. But here’s the catch: for every video that goes trending, thousands of others fail.
“65% of the economy will face digital disruption by 2017.” (Deloitte)
Disruption will merge sectors and make others redundant. New entrants are now challenging business norms and making huge profits riding the wave.
More than 70% of new business goes to the company that responds to lead queries in a timely manner. What do you need to do to speed up how you respond to your leads? Jeff Cooper answers this question in this two-minute video.
In a world where margins are thinning and the internet has made so much available for free, Adam Long, Executive General Manager at Step Change, explores eight ways to find value in commodities.
Websites aren’t just a storefront. They are a critical means of lead generation for businesses. With around 3.2 billion people online, websites give businesses an unprecedented amount of access to potential customers.
A logo is an indispensable part of your business marketing. It’s a graphic display of your company’s identity; moreover, it could be the first, or only, thing your potential customers experience with your brand. This is why a well-designed logo is a vital component of your marketing strategy.
Our team of strategists put up 9 minutes on the clock and solved this business leader's marketing problem LIVE at the Chief Strategy Officer Summit.
Have you ever wondered why Apple has a healthy, massive following, why people prefer GoGet than purchase their own car, or why certain coffee shops are really popular among millennials?
Winning clients doesn’t just involve knowledge and rational data.
People see 3,000 branded messages in a single day, notice only 80, and react to only 10. So how can you make your business stand out?
People spend 2x as much time online today as they used to decades ago, and businesses are putting marketing efforts online, where their clients are. In this blog article, learn the fundamental laws of digital marketing
Thinking of stepping up your business and add value to your products and services next year? Read this article.
Do you want to engage customers and employees on an emotional level, build loyalty to the brand, and inspire advocates? Consider filming your manifesto video.
Contrary to the thesaurus, being efficient does not mean being effective. There’s actually a big difference between the two. In fact, oftentimes, highly efficient people can be ineffective in their pursuits.
What will make you stand out online in the sea of competitors? What will help you improve your organic rankings in Google? Answer: Content strategy and keyword optimisation.
The world is constantly evolving. In order to keep up, businesses need to switch on system thinking. Here’s how.
If you're not having fun, you're doing something wrong, says the Jester. Does your business love having fun and living in the moment?
Ditch your to-do lists. Here's a better way to manage your time and get real work done.
Stump the Strategist is set to take place on the 30th November 2016 at Hicksons, Sydney.
How effective are your sales touchpoints? How many stakeholders should a B2B sales consultant need to engage with? The first of the three-part series called "The Killer 3 in B2B" will answer these questions.
The world's influential leaders share their insights about leadership.
Super producer wanted, November Powerful Presence wrap-up, predatory marketing — this week's news bits at Step Change.
Step Change is hiring! If you’re an out-of-the-box producer — or you know someone who is — read on.
Nintendo asked some good questions. Unfortunately, they weren’t the right ones. Discover how asking great questions can lead to innovation and how you can apply this to your company.
Beat burnout even before it strikes you: Read the four winning strategies to avoid burnout.
Does your business create products or provide services that help make a person more attractive, enjoy intimacy, or build relationships? Read on.
Procter & Gamble was, but BlackBerry wasn’t. Is your company good at receiving feedback?
Step Change is growing in Adelaide, and we’re looking for a Change Agent. Know anyone?
Uber’s flying ads in Mexico, Burger King’s Halloween costume, and the Deck of Brilliance — this is Friday Finds, your dose of stories making the rounds in the internet this week.
The Innocent customer looks for products that will make living life simple and good. Does your business offer this?
