Step Change Marketing

24 June 2016

Friday Finds: Microsoft Buys LinkedIn for $26.2 Billion, Robots as Hospital Receptionists, and Who Knew Art Could Come from Surveillance Cameras?

• Business Strategy
• Marketing Strategy
• Digital, Technology & AI

This week's Friday Finds Microsoft’s latest acquisition, Belgian hospitals using robots, and an art gallery enhancing the viewing experience.

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17 June 2016

Friday Finds: A CEO’s Secret to Success, 5G Wireless Networks, and Volvo Did What?

• Marketing Strategy
• Innovation & Disruption
• Digital, Technology & AI

A big-time CEO’s advice for startups, 5G wireless in the works, and a Volvo truck successfully pulls 750 tonnes from standstill — this is Friday Finds, our take on the three top things making news in the world this week.

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15 June 2016

Online Streaming: Lessons from the 748 Million-Dollar Esports Industry

• Marketing Strategy
• Digital, Technology & AI

Learn about how online streaming transformed the Esports industry and how you can use online streaming in your business to connect with your customers.

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27 May 2016

Making Better Decisions: The Ladder of Inference

• Decision Making

Learn about how the Ladder of Inference can help you make better decisions

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26 May 2016

3 Common Biases Affecting Your Decision-Making

• Decision Making

Learn the best way to recognise the biases that can occur and how to manage them in your decision-making. There are 100,000,000,000,000,000 processes running through your head right now.

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20 May 2016

Friday Finds: Blockchain Technology, the First Robotic Attorney and the $107 Billion eLearning Industry

• Marketing Strategy
• Digital, Technology & AI

The applications of Blockchain technology, the robotic attorney Ross and eLearning - the threat to Universities

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19 May 2016

Intuitive Web Design: Customer Journey Mapping

• Digital, Technology & AI

How customer journey mapping can make your website more intuitive

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13 May 2016

Web Design: Simply Frictionless

• Digital, Technology & AI

Improve your website by learning the principles of frictionless web design

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11 May 2016

The Future of the Internal IT Department

• Marketing Strategy
• Digital, Technology & AI

Mark Ogden, the Chief Executive Officer of Comunet, shares how he used Step Change’s History’s Greatest Strategists tool to develop the future of the internal IT department.

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6 May 2016

Three B2B Sales Tactics: An Introduction To B2B Sales

• B2B Sales
• Marketing Strategy

Learn three key insights in B2B marketing and the tactics you can use to close the sale

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29 April 2016

Friday Finds: Cutting Objects with Water, Drone Racing and Musk’s $83 million deal

• Marketing Strategy
• Digital, Technology & AI

Slicing objects in half with water, drone racing - the next big sport and Elon Musk's $83 million deal. This is Friday Finds - our take on the top three things happening in the world today.

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28 April 2016

Introduction: Six Principles for Website Usability

• Digital, Technology & AI

Join us as we explore the six principles for web usability.

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8 April 2016

Friday Finds: Abercrombie & Fitch’s Broken Rule, Toys in 2025 and McDonald’s $4.5m Boat

• Marketing Strategy

This week: Abercrombie & Fitch does what they promised not to do, what toys will look like in 2025 and McDonald’s $4.5 million floating restaurant. This is Friday Finds, our take on three of the top things making news in the world this w...

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6 April 2016

Why You Shouldn’t Make Decisions Using Instinct: System 1 and System 2 Thinking

• Decision Making
• Thought Leadership

Learn about the two systems you use in decision-making and the implications they have for your business.

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11 March 2016

Friday Finds: Artifical Intelligence, Marble Instrument and $60 Hackers

• Marketing Strategy
• Digital, Technology & AI

This week's Friday Finds: a marble-fueled musical instrument, Google's AI edge, and hackers hired for $60/day—top innovations waves in the news.

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8 March 2016

The Power of Decisions

• Decision Making
• Culture & Leadership

We make choices everyday. If we improved the quality of our choices, what impact would what have on our lives?

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26 February 2016

Friday Finds: Robot Workforce, Bad Roads and Bending Phones

• Predatory Marketing
• Marketing Strategy
• Digital, Technology & AI

Machines running the world, building the worst road on Earth and the iPhone mistake that turned into a technological success. This is Friday Finds - our take on the top three things happening in the world today

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23 February 2016

Never be ignored again - How to write a persuasive sales email

• B2B Sales
• Marketing Strategy

Never Be Ignored Again - How To Write A Persuasive Sales Email

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12 February 2016

Big data or bad data? Keeping your database healthy

• B2B Sales
• Digital, Technology & AI

Is your database cleaner than your competitor's database? Find out how to maintain a clean database...

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10 February 2016

How Strategists Predict the Future: The Fermi Principle for Business

• Marketing Strategy
• Decision Making

Did you make as much profit this year as your strategists forecasted? The Fermi Principle will ensure your accuracy.

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4 February 2016

Four Principles That Lead to Apple’s Success

• Marketing Strategy
• Digital, Technology & AI
• Thought Leadership

Learn about the four principles Steve Jobs applied to make Apple great...

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27 January 2016

Purpose statement: Stand out and attract more customers

• Branding
• Stump the Strategist
• Marketing Strategy

Video: How do we create a purpose statement we can truly stand behind. ...

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27 November 2015

Why Airbnb is in trouble from the ACCC...and what you can learn from them

• Marketing Strategy

Effective ways to engage with customers through pricing...

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29 October 2015

Jeff & Ashton speak with Darren Woolley from Trinity P3 about the use of "strategy" in marketing and business

• Step Change News

Why strategy has become so confused in marketing and advertising.

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9 October 2015

How do I convince companies to choose my brand?

• B2B Sales
• Branding
• Stump the Strategist

Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.

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30 September 2015

How do I get maximum return and exposure on my book?

• Stump the Strategist

If you've recently spent time and money developing a book to support your business, watch this video to discover some new ways to get the biggest bang for your buck.

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28 September 2015

How do I get businesses to change their suppliers?

• B2B Sales
• Stump the Strategist

If you're a supplier looking to entice businesses into buying your products look no further. With this 9 minute video the Strategists will answer all your burning questions.

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25 September 2015

How to solve three marketing problems in under nine minutes

• B2B Sales

The Step Change team took to the stage at the Mumbrella 360 conference to solve three marketing problems, on-the-spot, in under nine minutes.

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9 September 2015

What is the best way to grow my email database?

• Stump the Strategist

Discover the best strategies to grow your email database, including lead magnets, sign-up forms, social media, and engaging content to attract subscribers.

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9 September 2015

What is the most effective way to engage with customers using social media?

• Stump the Strategist

What Is The Most Effective Way To Engage With Customers Using Social Media?

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