The Step Change Blog

The latest thinking on business, strategy, marketing and sales

Subscribe Now
December 5, 2017

How to Achieve Product/Market Fit

Business Strategy, Stump the Strategist

In a landscape overwhelmed with new products and business models, finding your niche product while also being able to break into a responsive market is essential for success.

If your business is looking to increase sales and improve your ROI, finding the right product/market fit will set the pace for how it survives the current competitive landscape.

Read More
November 17, 2017

Developing a Strategic Plan in the Absence of a Business Model

Stump the Strategist

At the Chief Strategy Officer Summit’s Stump the Strategist session, a key question raised was, “How do I develop an effective strategic plan in a VUCA world in the absence of a business model?”

Read More
January 10, 2017

Stump the Strategist Video: How to Make People Take Action against Type 2 Diabetes

Stump the Strategist, Marketing Strategy

Our team of strategists put up 9 minutes on the clock and solved this business leader's marketing problem LIVE at the Chief Strategy Officer Summit.

Read More
November 17, 2016

Can You Stump the Strategist?

Stump the Strategist

Stump the Strategist is set to take place on the 30th November 2016 at Hicksons, Sydney.

Read More
August 25, 2016

Stump the Strategist: Top Marketing Strategies for Kitchen Manufacturers

Stump the Strategist

Watch as our strategists answer this business owner’s marketing question. Did they pass or did they get stumped?

Read More
August 10, 2016

How to Prepare Your Business to Sell Out When You Retire

Stump the Strategist

In this video of Stump the Strategist, learn about how you could grow your business before you retire.

Read More
July 26, 2016

How To Make A Million Dollars With Your Product

Stump the Strategist

Watch our strategists from Step Change answer the million-dollar question in nine minutes.

Read More
January 27, 2016

Purpose statement: Stand out and attract more customers

Construction, Business Strategy, Standing Out, Branding, Stump the Strategist, Marketing Strategy, Mission Statement

Watch our strategists discuss how to create a standout purpose statement ...

Read More
January 19, 2016

Brand Your Website and Increase Customer Conversion Rates

Financial Market, Branding, Finance, Stump the Strategist, Digital

Discover the best way to brand your company's website and maximise your sales potential..

Read More
January 15, 2016

Re-Engage Your Existing Database and Increase Your Sales Potential

B2B Sales, Re-engage Database, Database Engagement, Stump the Strategist, Start-Up, Increase Sales

Our strategists discuss how to re-engage your existing database and leverage it to increase sales growth...

Read More
November 6, 2015

What's the best way to promote a new service?

B2B Sales, Blue Print, Stump the Strategist, Marketing Strategy

Discover the best way to promote your new in-house service in under nine minutes with Stump the Strategist.

Read More
October 30, 2015

How do I sell my product to customers who are busy or hard to reach?

B2B Sales, Blue Print, Stump the Strategist

In just nine minutes our strategists will help you grab the attention of your busy customers. Click here to watch!

Read More
October 28, 2015

Stump the Strategist: How Can Small Businesses Stay Ahead of Their Competitors?

Blue Print, Branding, Stump the Strategist

If you've always wanted to take on your competitors, now is your chance! Watch as our strategists give you all the tools you need to win.

Read More
October 23, 2015

How can social media be used to attract more customers?

B2B Sales, Branding, Stump the Strategist

If you're thinking about using social media, take a look at this video with our expert strategists.

Read More
October 21, 2015

How do I prove our value to customers and explain why cheapest isnt best?

B2B Sales, Stump the Strategist

If you're looking to convince your customers that cheapest isn't best, the Strategists have a solution for you.

Read More
October 16, 2015

How do we attract more clients without losing on price?

B2B Sales, Stump the Strategist

Find out how you could attract more clients with this 9 minute video.

Read More
October 9, 2015

How do I convince companies to choose my brand?

B2B Sales, Branding, Stump the Strategist, Marketing Strategy

Learn how to engage and influence your audience with this 9 minute video brought to you by our strategists.

Read More
September 30, 2015

How do I get maximum return and exposure on my book?

Stump the Strategist

If you've recently spent time and money developing a book to support your business, watch this video to discover some new ways to get the biggest bang for your buck.

Read More
September 28, 2015

How do I get businesses to change their suppliers?

Blue Print, Stump the Strategist

If you're a supplier looking to entice businesses into buying your products look no further. With this 9 minute video the Strategists will answer all your burning questions.

Read More
September 9, 2015

What is the best way to grow my email database?

Stump the Strategist

This 9 minute video will teach you all you need to know about growing your database.

Read More