The Step Change Blog

To wrap up a productive 2018, we’re rounding up our best articles that have hit a spot with many C-suites, Senior Executives, and Marketing professionals.

In a time where everyone is fighting for differentiation in the market space, how do you make your content stand out? How do you guide your audience to look where your content is?

The best solutions arise at the intersection of strategy and creativity.

In today’s cluttered business landscape, where it takes a great deal for brands to win the war for attention, you need to take every opportunity to nourish relationships and gain the trust of your potential clients. One of the great ways to do this is by organising events.

Financial brands are already fast-tracking the adoption of social channels in their marketing strategy in their quest to personalise the customer experience.

We’ve gathered the top 10 social media trends financial services need to know in 2019.

Marketing a new app in today’s crowded marketplace can be tricky. But when you play your cards right, you can get it in front of the right audience and convert mere viewers to active users.

More and more people are turning to their mobile devices to find answers to their questions and even to discover new products and services. Are you making the most of your mobile marketing efforts to respond to the current mobile shift?

A near infinite number of metrics are involved in calculating the effectiveness of marketing, but perhaps the most important metric of them all is the ROI. This guide will walk you through the ROI benchmarks in different areas of marketing.

Kickstart your week with 10 marketing statistics worth exploring. Today we feature statistics around data-driven marketing, marketing technology, and disruptive technologies.

Marketing automation is no longer a luxury that is reserved for the largest companies. Startups and microbusinesses need to take advantage of this as well. Here’s why.

It’s not always the best businesses that win. It’s the best marketing. Marketing is the lifeblood of the business. It allows you to know who your target customers are and form a relationship with them.

But as your business grows, building and maintaining great customer relationships become a challenge. This is where marketing automation proves to be helpful.

Video is fast becoming a household name in the marketing industry today with it expected to dominate the market by as much as 80% by 2019.

And that’s not at all surprising: it’s been found that adding videos to your website is the easiest way to ranking higher on Google search, and marketers all over the world consider video as the type of content with the best ROI.

The need for social proof is an inescapable part of marketing strategy today. With so much noise in the marketplace, it’s understandable why consumers look for social proof from their peers or other consumers about their buying decisions. So the best tool to communicate your value further? A video testimonial from your delighted clients.

Predatory marketing is what the big and memorable brands and fast-growing startups use to differentiate themselves and cut through the marketing noise. It’s all about striking at the weakness that arises from your competitor’s greatest strength.

You have a great product. You know that it can compete in the market. But none of it really matters if no one knows about it. That's why companies with the most quality leads grow and win. In this article, we will unpack one of the most effective platforms for B2B lead generation.

Our CEO, Ashton Bishop, reveals what businesses can do to find their next step change, and how to implement the Big 6 Challenges for business growth in this 7-minute Marketing the Invisible podcast with Tom Poland.

With so many delivery channels to think about today, how do you know which marketing channel works best? The straight answer is, you don’t. Your best shot at success today is having a multichannel marketing approach to ensure you are frequently where your customers are.   

Are you proactively influencing how your target audience sees your brand in relation to all the other options available to them (a.k.a your competitors)? 

So you already have a killer inbound marketing strategy. You may find yourself wondering  why you’re still having trouble getting your qualified leads down the pipeline. Why aren’t they converting?

When it comes to showcasing your brand to your audience in the best way possible, videos are still unrivalled.

Marketing automation assures us of one thing: it’s a powerful, remarkable, personalised way to engage with your audience. And if it’s done right, it can give you an edge over the competition in the war for customer attention.

Buyer personas. Either you have them but your team doesn’t know how to use them, so they’re good as gone — or your team simply skipped creating one to get to the ‘real work’.

While many companies are aware of the general importance of personas, they don’t fully understand what it is they’re trying to do when they create them.

Today’s customers and prospects know exactly what they want and go online to find it. To market your business in this new age, you need more than just the right message to stand out and drive customer loyalty. You need to do more than just create the right offer.

Even Amazon‘s $685 billion market value couldn‘t save the Amazon Fire. Launching a product online takes a lot of work — and it‘s something that can elude even the largest companies in the world.

If you have thought about venturing into a new market to expand your reach, promote brand awareness, or increase revenue, there are few key points you need to consider first. And it’s not as simple as you may think.

As more brands turn to video to get their content noticed, the need to put out engaging content is no longer an option but a necessity.

In the second part of this series, Insights from Kevin Roberts, we ask the former CEO of Saatchi & Saatchi what goes on in his head when he talks to clients.

Look into any business and marketing is usually the first budget to be ignored — or cut out entirely. 

What really makes people decide to buy? And no, it doesn't have a lot to do with singing kittens riding bikes. Find out what does work here: