--- title: Blog - Step Change - Strategy, Leadership, Digital, Creativity | Marketing Strategy (3) description: Marketing Strategy | Sydney Marketing Agency blog on Sales, Digital, Strategy, Brand, Marketing, Archetypes (3) image: https://blog.hellostepchange.com/hubfs/Image%2001.jpg --- [Skip to content](https://blog.hellostepchange.com/blog/topic/marketing-strategy/page/3#main) [![Step 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)](https://www.hellostepchange.com/) 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Strategy](https://www.hellostepchange.com/services/business-strategy) [Content Production](https://www.hellostepchange.com/services/content-production) [Marketing Plans](https://www.hellostepchange.com/services/marketing-plans) [Predatory Marketing](https://www.hellostepchange.com/services/predatory-marketing) [Value Propositions](https://www.hellostepchange.com/services/value-propositions) [Lockstep Baseline](https://stepchange.typeform.com/to/dDl1DXnC) [Institute of Change](https://www.instituteofchange.com) [Our Work](https://www.hellostepchange.com/clients/portfolio) [All Case Studies](https://www.hellostepchange.com/clients/portfolio) [Testimonials](https://www.hellostepchange.com/clients/testimonials) [Reviews](https://www.hellostepchange.com/reviews) [Speaking](https://www.hellostepchange.com/speaking/ashton-bishop) [Ashton Bishop](https://ashton-bishop-speaker.hellostepchange.com/) [Events](https://www.hellostepchange.com/speaking/events) [AI?!#@](https://www.hellostepchange.com/ai) [Blog](https://blog.hellostepchange.com/blog) [All Blogs](https://blog.hellostepchange.com/blog) [Knowledge Nuggets](https://info.hellostepchange.com/knowledge-nuggets) Topic # Marketing Strategy [![how-to-create-events-that-resonate-with-the-right-audience.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/how-to-create-events-that-resonate-with-the-right-audience.001.jpeg?width=720&height=405&name=how-to-create-events-that-resonate-with-the-right-audience.001.jpeg)](https://blog.hellostepchange.com/blog/how-to-create-events-that-resonate-with-the-right-audience) 29 November 2018 ## [How to Create Events that Resonate with the Right Audience](https://blog.hellostepchange.com/blog/how-to-create-events-that-resonate-with-the-right-audience) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Learn how to create events that resonate your audience and produce a positive return. [Read the article](https://blog.hellostepchange.com/blog/how-to-create-events-that-resonate-with-the-right-audience) [![social-media-trends-for-financial-services-2019](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/social-media-trends-for-financial-services-2019.jpeg?width=720&height=405&name=social-media-trends-for-financial-services-2019.jpeg)](https://blog.hellostepchange.com/blog/social-media-trends-for-financial-services-in-2019) 28 November 2018 ## [10 Social Media Trends for Financial Services in 2019](https://blog.hellostepchange.com/blog/social-media-trends-for-financial-services-in-2019) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) - [Industry Insights](https://blog.hellostepchange.com/blog/topic/industry-insights) A look into how financial services brands and organisations are using social media solutions today to reach today’s digital consumers. [Read the article](https://blog.hellostepchange.com/blog/social-media-trends-for-financial-services-in-2019) [![how-to-market-an-app](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/how-to-market-an-app.jpeg?width=720&height=405&name=how-to-market-an-app.jpeg)](https://blog.hellostepchange.com/blog/how-to-market-an-app) 23 November 2018 ## [How to Market an App to Skyrocket Downloads](https://blog.hellostepchange.com/blog/how-to-market-an-app) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Here are actionable steps you can do to successfully market your app before, during, and after the launch so you can convert more viewers to users. [Read the article](https://blog.hellostepchange.com/blog/how-to-market-an-app) [![mobile-marketing-statistics-2019](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/mobile-marketing-statistics-2019.jpeg?width=720&height=405&name=mobile-marketing-statistics-2019.jpeg)](https://blog.hellostepchange.com/blog/10-mobile-marketing-statistics-you-need-to-know-to-grow-in-2019) 20 November 2018 ## [10 Mobile Marketing Statistics You Need to Know to Grow in 2019](https://blog.hellostepchange.com/blog/10-mobile-marketing-statistics-you-need-to-know-to-grow-in-2019) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Has your business fully embraced the mobile marketing shift? This week, we feature the latest top 10 mobile marketing statistics that should inform your strategy and grow your business. [Read the article](https://blog.hellostepchange.com/blog/10-mobile-marketing-statistics-you-need-to-know-to-grow-in-2019) [![marketing-roi-benchmarks](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/marketing-roi-benchmarks.jpg?width=720&height=405&name=marketing-roi-benchmarks.jpg)](https://blog.hellostepchange.com/blog/marketing-roi-benchmarks) 9 November 2018 ## [The B2B Marketer’s Guide to Marketing ROI Benchmarks](https://blog.hellostepchange.com/blog/marketing-roi-benchmarks) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Understanding the marketing ROI benchmarks is your first step towards being able to reliably grow your organisation’s revenue and expand. [Read the article](https://blog.hellostepchange.com/blog/marketing-roi-benchmarks) [![data-driven-marketing-statistics](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/data-driven-marketing-statistics.jpeg?width=720&height=405&name=data-driven-marketing-statistics.jpeg)](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) 24 October 2018 ## [Top 10 Marketing Statistics You Need to Know This Week](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Innovation & Disruption](https://blog.hellostepchange.com/blog/topic/innovation-disruption) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) We highlight the top 10 marketing statistics that are worth exploring this week. [Read the article](https://blog.hellostepchange.com/blog/top-10-marketing-statistics) [![get-started-with-marketing-automation](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/get-started-with-marketing-automation.jpg?width=720&height=405&name=get-started-with-marketing-automation.jpg)](https://blog.hellostepchange.com/blog/marketing-automation-get-started) 20 October 2018 ## [Marketing Automation: Your First 5 Steps to Get Started](https://blog.hellostepchange.com/blog/marketing-automation-get-started) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Marketing automation is made to accelerate business. Apply these best practices as you get started with marketing automation. [Read the article](https://blog.hellostepchange.com/blog/marketing-automation-get-started) [![make-the-most-out-of-marketing-agency](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/make-the-most-out-of-marketing-agency.jpg?width=720&height=405&name=make-the-most-out-of-marketing-agency.jpg)](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-marketing-agency-relationship) 19 October 2018 ## [How to Get the Most Out of Your Marketing Agency Relationship](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-marketing-agency-relationship) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) From communication to collaboration, uncover some valuable insights on how to maximise your relationship with your marketing agency and the KPIs that shape this relationship. [Read the article](https://blog.hellostepchange.com/blog/how-to-get-the-most-out-of-your-marketing-agency-relationship) [![why-marketing-automation](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/why-marketing-automation.jpg?width=720&height=405&name=why-marketing-automation.jpg)](https://blog.hellostepchange.com/blog/why-marketing-automation-should-be-part-of-your-strategy) 9 October 2018 ## [Why Marketing Automation Should Be Part of Your Strategy](https://blog.hellostepchange.com/blog/why-marketing-automation-should-be-part-of-your-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Marketing automation allows marketers to save effort and time on rote tasks. Read this article to learn everything you need to know to create a great marketing automation strategy. [Read the article](https://blog.hellostepchange.com/blog/why-marketing-automation-should-be-part-of-your-strategy) [![video-production-cost.002.jpeg.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/video-production-cost.002.jpeg.001.jpeg?width=720&height=405&name=video-production-cost.002.jpeg.001.jpeg)](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) 5 October 2018 ## [How Much Does a Video Cost?](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) How much does a video cost? If you’re thinking about how to make the most of your video marketing budget, here are some factors you’ll need to consider to make the most of your video production budget. [Read the article](https://blog.hellostepchange.com/blog/how-much-does-a-video-cost) [![video-testimonials](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/video-testimonials.jpeg?width=720&height=405&name=video-testimonials.jpeg)](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) 28 September 2018 ## [Why Video Testimonials Are Your Best Conversion Tools](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Are you looking to establish trust with your audience while improving conversion? Video testimonials get you the best results. [Read the article](https://blog.hellostepchange.com/blog/why-video-testimonials-are-your-best-conversion-tools) [![predatory-marketing-step-change.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/predatory-marketing-step-change.001.jpeg?width=720&height=405&name=predatory-marketing-step-change.001.jpeg)](https://blog.hellostepchange.com/blog/predatory-marketing-how-to-increase-your-roi-without-spending-another-cent-with-examples) 25 September 2018 ## [Predatory Marketing: How to Increase Your ROI without Spending Another Cent \[with Examples\]](https://blog.hellostepchange.com/blog/predatory-marketing-how-to-increase-your-roi-without-spending-another-cent-with-examples) - [Predatory Marketing](https://blog.hellostepchange.com/blog/topic/predatory-marketing) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Strike at the weakness that arises from your competitor’s greatest strength — this is the essence of Predatory Marketing. [Read the article](https://blog.hellostepchange.com/blog/predatory-marketing-how-to-increase-your-roi-without-spending-another-cent-with-examples) [![linkedin-for-b2b.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/3-Scale/linkedin-for-b2b.001.jpeg?width=720&height=405&name=linkedin-for-b2b.001.jpeg)](https://blog.hellostepchange.com/blog/linkedin-for-b2b) 18 September 2018 ## [LinkedIn for B2B: Tips to Get the Most Out of LinkedIn for Your Business](https://blog.hellostepchange.com/blog/linkedin-for-b2b) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) LinkedIn is clearly the best platform for B2B lead generation and sales, but how do you begin making those sales? Learn how to use LinkedIn for B2B lead generation in this post. [Read the article](https://blog.hellostepchange.com/blog/linkedin-for-b2b) [![step-change-1](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/step-change-1.jpeg?width=720&height=405&name=step-change-1.jpeg)](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) 14 September 2018 ## [How to Find Your Next Big Step Change \[Podcast\]](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Are you looking for your next step change? Learn key insights from Step Change’s Ashton Bishop on the big 6 challenges and complete our strategy audit tool. [Read the article](https://blog.hellostepchange.com/blog/find-your-next-big-step-change) [![integrated-marketing-communications](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/integrated-marketing-communications.jpeg?width=720&height=405&name=integrated-marketing-communications.jpeg)](https://blog.hellostepchange.com/blog/integrated-marketing-communication-how-to-reach-your-target-buyers) 7 September 2018 ## [Integrated Marketing Communication: How to Reach Your Target Buyers at Every Touchpoint](https://blog.hellostepchange.com/blog/integrated-marketing-communication-how-to-reach-your-target-buyers) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) In fight for brand relevance, relying on a single channel marketing solution puts you at a disadvantage. Learn how integrated multi-channel works. [Read the article](https://blog.hellostepchange.com/blog/integrated-marketing-communication-how-to-reach-your-target-buyers) [![what-is-brand-positioning](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/2-Story/what-is-brand-positioning.jpeg?width=720&height=405&name=what-is-brand-positioning.jpeg)](https://blog.hellostepchange.com/blog/what-is-brand-positioning) 4 September 2018 ## [What Is Brand Positioning?](https://blog.hellostepchange.com/blog/what-is-brand-positioning) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Brand positioning is key to building market share. Learn how to strategically position your brand for growth in this insightful blog post. [Read the article](https://blog.hellostepchange.com/blog/what-is-brand-positioning) [![lead-nurturing-best-practices](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/lead-nurturing-best-practices.jpg?width=720&height=405&name=lead-nurturing-best-practices.jpg)](https://blog.hellostepchange.com/blog/7-lead-nurturing-best-practices-to-boost-your-conversions) 23 August 2018 ## [7 Lead Nurturing Best Practices to Boost Your Conversions](https://blog.hellostepchange.com/blog/7-lead-nurturing-best-practices-to-boost-your-conversions) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Struggling to move qualified leads through the pipeline These lead nurturing best practices will help you guide leads down the funnel quickly [Read the article](https://blog.hellostepchange.com/blog/7-lead-nurturing-best-practices-to-boost-your-conversions) [![ecommerce-demand-for-video.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/ecommerce-demand-for-video.001.jpeg?width=720&height=405&name=ecommerce-demand-for-video.001.jpeg)](https://blog.hellostepchange.com/blog/should-you-invest-in-video-marketing-for-your-ecommerce-business) 16 August 2018 ## [Should You Invest in Video Marketing for Your Ecommerce Business?](https://blog.hellostepchange.com/blog/should-you-invest-in-video-marketing-for-your-ecommerce-business) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) With video on the rise for ecommerce, here are our top reasons why you need to incorporate video in your marketing strategy. [Read the article](https://blog.hellostepchange.com/blog/should-you-invest-in-video-marketing-for-your-ecommerce-business) [![ecommerce-marketing-automation-1](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/ecommerce-marketing-automation-1.jpeg?width=720&height=405&name=ecommerce-marketing-automation-1.jpeg)](https://blog.hellostepchange.com/blog/ecommerce-marketing-automation) 24 July 2018 ## [Ecommerce Marketing Automation: Best Practices You Should Know](https://blog.hellostepchange.com/blog/ecommerce-marketing-automation) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Here are some marketing automation techniques and best practices for ecommerce that can help you increase operational efficiency and get the most of your team. [Read the article](https://blog.hellostepchange.com/blog/ecommerce-marketing-automation) [![actionable-buyer-personas3.001](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/actionable-buyer-personas3.001.png?width=720&height=405&name=actionable-buyer-personas3.001.png)](https://blog.hellostepchange.com/blog/the-ultimate-guide-to-creating-actionable-buyer-personas) 12 July 2018 ## [The Ultimate Guide to Creating Actionable Buyer Personas](https://blog.hellostepchange.com/blog/the-ultimate-guide-to-creating-actionable-buyer-personas) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Craft marketing materials and strategies around your buyer persona to boost sales without increasing investment or effort. [Read the article](https://blog.hellostepchange.com/blog/the-ultimate-guide-to-creating-actionable-buyer-personas) [![marketing-2.0](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/7-SC-News-Events/marketing-2.0.jpg?width=720&height=405&name=marketing-2.0.jpg)](https://blog.hellostepchange.com/blog/marketing-plan-fy19) 5 July 2018 ## [How to Build Your Marketing Plan for FY19: Marketing 2.0 Breakfast Session](https://blog.hellostepchange.com/blog/marketing-plan-fy19) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Learn how to position your marketing strategy right where your customers are. Join us for Marketing 2.0 Breakfast Session where you get an inside look into how you can level up your marketing plan to win in the new age. [Read the article](https://blog.hellostepchange.com/blog/marketing-plan-fy19) [![launch-product-online](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/launch-product-online.jpg?width=720&height=405&name=launch-product-online.jpg)](https://blog.hellostepchange.com/blog/launch-a-product-online-case-studies) 3 July 2018 ## [How to Successfully Launch a Product Online \[with Case Studies\]](https://blog.hellostepchange.com/blog/launch-a-product-online-case-studies) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Digital, Technology & AI](https://blog.hellostepchange.com/blog/topic/digital-technology-ai) Considering an online product launch? Learn from case studies and from existing product launch tactics in this blog post. [Read the article](https://blog.hellostepchange.com/blog/launch-a-product-online-case-studies) [![enter-a-new-market](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/5-Connection/enter-a-new-market.jpg?width=720&height=405&name=enter-a-new-market.jpg)](https://blog.hellostepchange.com/blog/expanding-your-business-are-you-ready-to-enter-a-new-market) 14 June 2018 ## [Expanding Your Business: Are You Ready to Enter a New Market?](https://blog.hellostepchange.com/blog/expanding-your-business-are-you-ready-to-enter-a-new-market) - [Business Strategy](https://blog.hellostepchange.com/blog/topic/business-strategy) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) If you’re thinking about entering a new market, using these tips will help you validate your market potential. [Read the article](https://blog.hellostepchange.com/blog/expanding-your-business-are-you-ready-to-enter-a-new-market) [![Video-Storytelling](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/4-Creativity/Video-Storytelling.png?width=720&height=405&name=Video-Storytelling.png)](https://blog.hellostepchange.com/blog/video-storytelling-how-to-make-serious-topics-interesting-with-examples) 7 June 2018 ## [Video Storytelling: How to Make Serious Topics Interesting](https://blog.hellostepchange.com/blog/video-storytelling-how-to-make-serious-topics-interesting-with-examples) - [Branding](https://blog.hellostepchange.com/blog/topic/branding) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) Video storytelling transforms serious topics into engaging content, consistently delivering the right message and value to your customers. [Read the article](https://blog.hellostepchange.com/blog/video-storytelling-how-to-make-serious-topics-interesting-with-examples) [![pain-point.jpg](https://blog.hellostepchange.com/hs-fs/hubfs/BLOG/Posts/1-Strategy/pain-point.jpg?width=720&height=405&name=pain-point.jpg)](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-pain-points) 3 May 2018 ## [Why You Need to Identify Your Customer’s Pain Points: Insights from Kevin Roberts](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-pain-points) - [Step Change News](https://blog.hellostepchange.com/blog/topic/step-change-news) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) - [Customer Centricity](https://blog.hellostepchange.com/blog/topic/customer-centricity) Learn from Kevin Roberts about how to find out what your clients need. [Read the article](https://blog.hellostepchange.com/blog/insights-from-kevin-roberts-pain-points) [![marekting-strategy](https://blog.hellostepchange.com/hs-fs/hubfs/marekting-strategy.jpg?width=720&height=405&name=marekting-strategy.jpg)](https://blog.hellostepchange.com/blog/what-makes-a-great-marketing-strategy-template) 1 May 2018 ## [What Makes a Great Marketing Strategy?](https://blog.hellostepchange.com/blog/what-makes-a-great-marketing-strategy-template) - [Marketing Strategy](https://blog.hellostepchange.com/blog/topic/marketing-strategy) The particulars of every marketing strategy may differ based on the unique needs of the business, but the core elements of a great marketing strategy stay the same. 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